Learn Marketing on Amazon From The Experts

Your resource for learning everything you need to know about marketing your business on Amazon from the professionals

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What is a Good Amazon ACoS? and 4 Tips for Lowering Your ACoS


Home What Is a Good Amazon ACoS? And 4 Tips for Lowering Your ACoS It’s projected that advertisers will spend $30 billion advertising on Amazon’s platform by the end of 20. Amazon has an incredible amount of reach and offers […]

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How to Rank on Amazon


Home How to Rank on Amazon: 6 Tips for Boosting Amazon Product Rankings and Sales Amazon accounted for 45% of all U.S. ecommerce sales in 2023. Selling on Amazon provides your business with a great opportunity to reach valuable leads […]

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How to Improve Amazon Order Defect Rate


Home 4 Ways to Improve Your Amazon Order Defect Rate On Amazon, 59 percent of paid units were sold by third-party sellers in 2022. This means that third-party sellers dominate Amazon’s platform when it comes to purchases. As a third-party […]

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What is Enterprise Amazon Marketing?


What Is Enterprise Amazon Marketing? If your enterprise is looking for an additional place to sell its products online, Amazon is a fantastic place to go. It’s one of the biggest ecommerce platforms out there — but to use it […]

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What Is B2C Amazon Marketing? The Beginner’s Guide

What Is B2C Amazon Marketing? The Beginner's Guide Amazon is the world's most popular ecommerce website, with more than 300 million active users. That's why an Amazon marketing strategy could be an excellent investment for your business-to-consumer (B2C) company. Learn […]

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B2B Marketing Services for Amazon


B2B Marketing Services for Amazon: Sell More on Amazon Did you know that 92% of Americans have bought something from Amazon? Amazon is an excellent place for your business-to-business (B2B) company to sell products to businesses looking to buy them. […]

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What is B2B Amazon Marketing?


What Is B2B Amazon Marketing? There are numerous places your business-to-business (B2B) company can sell products online, but one of the best outlets is Amazon. To sell on Amazon, though, you’ll need to craft a killer B2B Amazon marketing strategy. […]

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What is Amazon Marketing for SMBs?


What Is Amazon Marketing for SMBs? Did you know that Amazon is responsible for 43% of all online sales? That makes it one of the best places for your business to sell online. And if you’re selling on Amazon, you’ll […]

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What is Ecommerce Amazon Marketing?


What Is Ecommerce Amazon Marketing? Are you looking to drive sales for your business through Amazon? If so, it’s critical that you market your Amazon products, both on Amazon and around the Internet. But what is ecommerce Amazon marketing? Read […]

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What Is Amazon Marketing and How Does It Work?

What Is Amazon Marketing and How Does It Work? Does your business sell products on Amazon? If so, it’s critical that you market your products so people can find them and buy from you. With Amazon marketing, you help increase […]

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Amazon is responsible for more than 40% of online sales, from products to services. As the world’s biggest ecommerce platform, it’s capable of increasing your sales, brand awareness, and market dominance.

Selling on Amazon is also highly competitive. To succeed, you need the right strategies, tools, and Amazon marketing services on your side.

Discover how to use Amazon to your advantagewith these comprehensive resources, which range from learning the basics of SEO on Amazon to discovering advanced strategies for decreasing Advertising Cost of Sale (ACoS).

This marketing guide for Amazon can help you take your business’s performance on Amazon to the next level. You’ll learn the basics of marketing on Amazon, discover how services for Amazon can help grow your business, get marketing tips for Amazon, and more.

Feel free to browse through all of our free marketing resources for Amazon or skip ahead to the section that interests you most.

Explore one of these categories to dive deeper into a specific Amazon marketing topic or keep scrolling for an introduction to marketing for Amazon and additional resources on each subject this guide covers.

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Learn the basics of Amazon marketing

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Learn key Amazon marketing terminology

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Get the latest Amazon statistics

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Learn about Amazon marketing tech and tools

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Learn about Amazon marketing for SMBs

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Learn about Amazon marketing for B2B companies

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Learn about Amazon marketing for B2C companies

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Learn about Amazon marketing and ecommerce

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Learn about Amazon marketing for enterprises

Learn more about marketing your business on Amazon

As the product marketing landscape continues to evolve, all businesses — especially small-to-mid-sized companies focusing on ecommerce — must market their products to reach more potential shoppers.

Optimizing your website for search enginesandlaunching pay-per-click (PPC) campaignsis a fantastic start toboosting your web presence. However, when it comes to advertising andselling products online, there is one tactic you can’t afford to overlook: marketing on Amazon.

Today, Amazon is themost used search engine for product searches— it even gets more product searches than Google! Although you may not think of Amazon as a search engine, theecommerce platformallows you to optimize for its result pages to promote your product.

Looking to promote your products and increase their sales? Then, keep reading to learn more about marketing on Amazon and how to use Amazon for your business. For even more tips about product marketing on Amazon,check out our email newsletterRevenue Weekly!

Table of contents: Resources for Amazon marketing

Use the buttons below to jump to resources for a specific Amazon marketing topic, or keep reading for our guide to digital marketing for Amazon.


I want to launch an Amazon store

Marketing tips and strategies for Amazon

Measuring Amazon marketing results

Outsourcing Amazon marketing

What is Amazon marketing?

Marketing on Amazon is a strategy that allows sellers and vendors to sell and promote their products through Amazon. Just like marketing on other channels, there are multiple tactics to choose from after you decide to start marketing on Amazon.

Why use Amazon for product marketing?

Is Amazon the best fit for your business? In most cases, the answer is yes.

Even if your companymaintains its own website and online shop, Amazon most likely has a far greater reach and customer base than your site, meaning that marketing on Amazon will most definitely increase the overall number of people viewing your products online.

Opening a storefront on Amazon also adds another revenue stream to your business. As long as you continue to optimize your website for search engines or run ads, you can continue to generate sales from your site.

How to launch your store on Amazon

To begin selling your products on Amazon, you first need to launch your Amazon Storefront! Setting up a storefront is an easy process that any seller can complete. To start, you’ll need toenroll in Amazon Brand Registry— a tool from Amazon forprotecting your products from copycats.

One you’re registered with Amazon Brand Registry, you’re ready to set up your storefront! To do this, log into either your Amazon Seller Central account or your Amazon Vendor Central account. After logging in, the process is as easy as selecting “Storefront” in the main navigation, clicking “Create Store,” and choosing your brand from the pop-up box. You have a plethora of customization options to choose from, which we’ve outlined for you in our completeguide to opening your Amazon Storefront.

How to market your products on Amazon

On Amazon, your business can use a variety of strategies, including these product marketing tactics for Amazon.

SEO for Amazon

Similar tosearch engine optimization (SEO) on Google,SEO for Amazonfocuses on optimizing product pages to improve where the products show up, or rank, within the result pages of an Amazon search.

Sellers and vendors want to optimize their product pages so their products rank at the top of search results for relevant keywords or queries. Like traditional SEO, SEO for Amazon is also free to use unless outsourcing or investing in tools.

When doing SEO to promote your products on Amazon, you can approach it as you would doing SEO foryour own ecommerce website.

Like all good SEO campaigns, the process begins with keyword research. You’ll want toidentify long-tail keywordsthat help you stand out from the competition and connect you with the needs of your target audience.

Once you select your keywords, use them to guide you as youoptimize your Amazon storefront. Here are a few tips to get you started:

  1. Manage your reviews
  2. Optimize your title
  3. Pay attention to image guidelines
  4. Use competitor research to help price your products
  5. Optimize product descriptions for readability

Advertising on Amazon

If you’re selling on Amazon but notutilizing Amazon Ads, you could be missing out on opportunities to win new customers. Amazon Ads offers multipletypes of ads, including:

If you’re just getting started, Sponsored Product Ads are a great place to start because they appear directly next to Amazon search results.

You may already be familiar with Sponsored Brands ads, which appear at the top of search results. These are great for associating your brand with products as they allow you to display your logo and up to three products in that category.

Product Display Ads show on Amazon similarly to other display ads you might be running with Microsoft Ads or Google Ads. With these types of ads, you can target users based on their interests or target products that are related to yours, allowing you to expand your reach.

While Amazon’s Sponsored Product Ads and Sponsored Brands ads use the pay-per-click (PPC) pricing model, Product Display Ads use the cost per thousand viewable impressions (vCPM) pricing model.

Conversion rate optimization (CRO) for Amazon

Conversion rate optimization is vital for any ecommerce seller. On Amazon, where there are millions of competitors, the stakes are even higher.Amazon CROfocuses on increasing the number of shoppers who convert and purchase your products.

To begin, identify elements that may convince users to choose your products. These factors may include product titles, descriptions, prices, and images.

From there, test different variations of these elements. While it may be tempting to throw something together and see what sticks,A/B test your changesso you can track the impacts of your optimizations and maximize your conversion rate using real data.

Amazon review management

Reviews on Amazon are crucial for encouraging shoppers to choose your products. They can also impact your visibility on Amazon, as they affect your rankings on Amazon search results.

That’s why Amazon review management is so important. Review management includes encouraging customers to leave reviews, responding to reviews, and answering questions.

External marketing

Often referred to as off-Amazon marketing, this strategy allows vendors and sellers to create ads and link these ads to theirAmazon product pageorBrand Store. These links can come from many places, with the seller or vendor deciding where the links go. Some examples include:

  • Email marketing:Promoting your Amazon Storefront through your email newsletters
  • PPC advertising:Using PPC advertising channels outside of Amazon, such as Google Ads, to promote your products in search engines and other pages across the Internet
  • Social media marketing:Linking to your Amazon products in your organic social media posts
  • Social media advertising:社会医疗广告为您的亚马逊产品ia sites such as Facebook and Twitter

Marketing tips and strategies for Amazon

Want more Amazon marketing tips? Check out these articles for some of our top Amazon marketing tips and strategies.

General Amazon marketing tips and strategies resources

SEO for Amazon

Advertising on Amazon

CRO for Amazon

Amazon review management resources

External marketing for Amazon

Measuring your Amazon marketing results

To maximize your success on Amazon, it’s important to track and measure your Amazon marketing results. Amazon offers a tool calledAmazon Brand Analyticsthat can help you gauge your brand’s performance in the marketplace and ensure you’re capitalizing on every opportunity.

For example, one of the many available reports in Amazon Brand Analytics shows you the search terms shoppers used to find your products.

This report tells you which keywords are most valuable to your business and can give you new ideas for terms to target.

To get started, be sure to check out theseAmazon seller metricsfirst:

  1. Order defect rate (ODR)
  2. Pre-fulfillment cancellation rate
  3. Late shipment rate
  4. Conversion rate

marketers working in officeOutsourcing Amazon marketing

Because of the large number of sellers on Amazon, it can be difficult for small and mid-sized businesses to manage all the components of a successful campaign. Between A/B testing for CRO and conducting keyword research for Amazon SEO, marketing your business on Amazon can be a challenge.

To help with this and maximize your marketing results, consider working with amarketing agency for Amazon. By acting as an extension of your team, an agency can help you grow your small business and generate more sales. When you have an agency to handle your marketing on Amazon, you also have more time to focus on other aspects of your business.

To get the most value out of your marketing agency, consider a full-service digital marketing agency like WebFX. We can generate ROI-focused results with strategies customized to fit the needs of your business.

Whether your business needs help generating additional clicks through PPC, standing out from the crowd with CRO, or establishing your brand with Amazon SEO, marketing agencies can help grow your business through Amazon.

Additional Amazon marketing resources

Learn more about Amazon marketing and digital marketing with these additional resources.

If you want to stay in the loop on the latest advice for digital marketing on Amazon and elsewhere across the Internet, sign up for our email newsletters.


Whether you are new to marketing on Amazon and don’t know how to get started, or you already market through Amazon and need help with optimization, WebFX offers a variety ofmarketing services for Amazonto meet your unique needs.

For example, you can get help with:

So, whether you are looking to start from scratch or build on an existing foundation, WebFX has theteam,tech, andknow-howto significantly enhance your marketing strategy on Amazon, giving your products the necessary reach to boost sales and improve your bottom line. Don’t waste any time getting your products more exposure.Contact ustoday!

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