Lead Generation for Equipment Rentals: Our Top Strategies

To grow your equipment rental business, you need to generate qualified leads looking to rent heavy equipment. While traditional lead generation channels can help,数字营销is the most effective way to generate more equipment rental leads.

Why? Your target audience spends their time online — on search engines, social media, and other digital channels. Increasingly, more people research companies and complete purchases online. If you want to be seen by your target audience, you should engage indigital lead generation.

Ready to learn more? Keep reading to learn how digital lead generation for equipment rentals will help your business grow!

Or, if you’d like to speak with a strategist about our digital lead generation services for equipment rentals, call us at888-601-5359orrequest a free proposaltoday!

Our lead generation services for equipment rentals

As a full-service数字营销agency, we offer comprehensivelead generation servicestoincrease the qualified leads you obtain online.

We customize our lead generation services for equipment rentals to your business’s needs. We’ll consider your company’s goals, existingmarketing strategy, target audience, and competitive landscape to create alead generation strategytailored for you.

Depending on what works best for your business, we provide lead generation services across channels, including:

• Pay-per-click advertising (PPC)
• Content marketing
• Account-based marketing (ABM)
• Social media
• Search engine optimization (SEO)
• And more

As we run yourlead generation campaigns, we provide robustlead tracking softwareto help you measure each strategy’sreturn on investment (ROI).

You’ll also see how your leads interact with your数字营销channelsso you can sendpersonalized communicationsto nurture them down thesales funnel.

If a construction manager finds your landing page through aPPC campaignabout forklifts and signs up for youremail list, you’ll see that information so you can send them tailored communications.

For example, you might place them in a segment for construction managers or leads interested in forklifts, then send them the most relevant information.

3 best online lead generation channels for equipment rentals

However, before you cannurture your leads, you must attract them to your business and communicate your company’s value.

To accomplish that goal, you’ll need to market your company on the most strategiconline lead generation channelsfor equipment rentals. These channels include:

1. Search engines

An overwhelming number of buyers conduct product research online. They use search engines like Google to find equipment rental companies near them and compare products.

To reach these prospects, you’ll want to leverage search engines as a priority online lead generation channel. Strategies you can use for this channel include SEO and PPC.

2. Social media

If you market to construction companies as abusiness-to-business (B2B) company, you might not think of social media as a critical lead generation channel. However, social media is an effectivebrand awarenessandrelationship-buildingtactic for B2B and business-to-consumer (B2C) companies.

When used alongside other lead generation strategies,social media for equipment rentalscan play a critical role in acquiring more leads who already know about and trust your company.

3. Email

电子邮件营销builds upon other lead generation strategies and allows you to connect with people who previously interacted with your company and signed up for your email list.

You can use your email list to educate top-of-the-funnel prospects about your services and turn them into high-quality leads.

5 strategies for lead generation for equipment rentals

Now that you know about three top-tier lead generation channels for equipment rentals, how do you use those channels to generate more leads? These five strategies will help you acquire high-quality leads likely to convert:

1. Account-based marketing
2. SEO
3. PPC
4. Content marketing
5. Relationship marketing

1. Account-based marketing

ABM is a digital marketing strategy that targets high-value prospects, or accounts, with personalized communications across channels.

Because of the investment, choosing an equipment rental company is a high-involvement decision. Your prospects want a company with well-maintained equipment they can trust to get the job done at a price that suits their budget.

Through ABM, you can communicate all the details a prospect needs to know about your company to make an informed decision. You could communicate with the same business account through multiple lead generation channels, such as:

• Search engine ads
• Email
• And more

Because of its personalized nature, ABM is an excellent way to turn high-value prospects intoqualified leads.

2. SEO

Many of your prospects search online for businesses that suit their needs. To appear at the top of their search results, you’ll want to engage in SEO.

SEO for equipment rentals involvescreating site content那圆盾ts relevantkeywords,designing your site strategically, andbuilding backlinksto your site.

Because SEO involves targeting keywords yourtarget audienceuses when searching for businesses like yours, it can generate high-quality leads for your business.

3. PPC

Another way to appear in your target audience’s search results isPPC for equipment rentals. With PPC, you createpaid search campaignstargeting keywords, and with astrategic bidandhigh-quality ad, you can appear at the top of the results, above theorganic results.

To generate more qualified leads through your PPC campaign, you can also engage in targeting strategies likeremarketingandgeofencing.

With remarketing, you’ll target site managers or contractors who previously visited your site. With geofencing, you’ll target prospects within a specific geographic radius.

With these strategies, you can reach prospects who previously considered your company or who are close enough to rent equipment from you.

4. Content marketing

Content marketing is aninbound lead generation strategythat communicates your company’s value throughblog posts,videos,social media content, and more. With content marketing, you craft a content strategy that answers your target audience’s questions.

The most robustcontent marketing strategiesinclude content for every stage of the purchase funnel, making this tactic an effective lead generation andlead nurturing strategy.

例如,您可以创建内容解释different types of construction equipment a contractor might need. This information could attract prospects at the top of the sales funnel.

You could follow up with a blog post comparing two similar types of construction equipment more in-depth to help visitors determine which they need for their project.

This blog post might link to product pages for this equipment, encouraging the readers to rent the one they need from your company.

5. Relationship marketing

Many people want to do business with companies they trust. Given the high-involvement nature of equipment rental, your prospects likely want the same. An effective way tobuild this trustand use it to generate more leads is throughrelationship marketing.

Relationship marketing focuses on building relationships between your business and audience. You’ll communicate your industry expertise, show your audience why they should trust you, and prove how much you value their involvement with your company.

Some of the bestways of engaging in relationship marketingfor lead generation are through social media and personalized email communications.

Social media allows you to interact directly with your audience, and email marketing enables you tosegment your prospectsand send them the content that matters most to them.

Partner with our expert lead generation agency to generate more equipment rental leads

As you can see, there are many ways to engage in lead generation for equipment rentals online. If you’d like to partner with alead generation agencythat knows how to build a comprehensive strategy tailored to your business’s needs, learn more about ourlead generation services!

We have over 500 digital marketing experts on our team who will craft the strategies your business needs to generate more leads. From ABM and content marketing to SEO and social media, we’ll create the right plan for your equipment rental company.

Our experts have generated over 7.8 million leads and $3 billion in revenue for clients like you. Do you want to be next? Call us at888-601-5359orrequest a free proposalonline today!