How Much Does Digital Marketing Cost in 2023?

Excited to use digital marketing for your business, but not sure what you should pay for it? We’re here to help!

The average cost for digital marketing services in 2023 ranges from$2500 to $12,000 per month, $50 to $500+ per hour, and $1000 to $7500 per projectfor small-to-midsized businesses (SMBs).

The cost of digital marketing in 2023

Digital Marketing Service Average Cost Learn More
Search engine optimization (SEO) $1,500 – $5,000 / month View our pricing
Pay-per-click (PPC) advertising $9,000 – $10,000 / month or 5-20% of monthly ad spend View our pricing
Email marketing $300 – $5,000 / month or $0.1 – $0.5 / email View our pricing
Social media marketing $900 – $20,000 / month View our pricing
Website Design $2,500 – $100k / website View our pricing
Content marketing $2,000 – $10,000 / month View our pricing
Website copywriting $25 – $25,000 / page View our pricing

With the continued growth of数字营销, it’s no surprise that more businesses want to partner with trusted Internet marketing agencies, like WebFX. The question is, how much should you spend on digital marketing?

That answer depends on several factors exclusive to your business, such as your marketing budget and goals. That is why we’ve created this comprehensive resource for exploring the average cost of digital marketing in 2023.

As you’re reading, keep in mind that every digital marketing price list is different, depending on the agency. The digital marketing costs that we outline are based on a combination of general research and our own pricing.

Ready to learn more about digital marketing pricing? Go ahead and keep reading, orcontact us onlineand chat with one of our award-winning strategists about a custom Internet marketing strategy for your business — you can also give us a ring at888-601-5359!

View WebFX Digital Marketing Services

What determines digital marketing pricing in 2023?

A variety of factors influence digital marketing service pricing, including:

Agency’s Experience

Agency’s Experience

In this industry, it’s beneficial to partner with anexperienced digital marketing agency— WebFX, for instance, has more than 25 years of experience. An agency’s experience demonstrates not only their knowledge of digital marketing, but also their ability to achieve client goals.

Due to the value of their expertise, agencies with decades of experience often charge more for their digital marketing services, which makes sense. That experience has value and a direct impact on your digital marketing strategies.

That doesn’t mean that experienced agencies have exorbitant prices — or that inexperienced ones have low prices. It only means that there is a slight price difference between the two, which may range from less than a hundred dollars to a few hundred dollars.

In most cases, though, anexperienced agencyis worth the extra investment.

Company Size

Company Size

A significant influence on your digital marketing pricing is the size of your company. If you’re a small-to-midsized business (SMB), your digital marketing costs won’t touch the budget of an international corporation.

The size of your business typically influences the type ofprofessional marketing agencyyou partner with too. The scale of their services and their prices often reflect theirtarget audience, which means it’s unlikely you’d partner with a数字营销agencythat serves the world’s biggest brands.

For your business, as well as Internet marketing strategy, it’s also beneficial to partner with a digital marketing agency that focuses on your specific company size. Our agency, for example, offers tons of expertise when it comes to building strategies for mid-sized businesses.

Strategy Complexity

Strategy Complexity

In most cases, your digital marketing budget influences how complex your strategies become. If you’re investing a significant amount in an aggressive PPC campaign, for instance, you can expect to have higher digital marketing costs.

Why?

An aggressive strategy requires more work from your digital marketing team — a PPC campaign also requires a bigger spend, as it’s a form of paid advertising. In short, you’re paying more because you’re buying more.

The same concept would apply if you invested in an integrated set of digital marketing strategies. For example, if you invested in SEO and PPC, as well as content marketing and email marketing, you could expect higher digital marketing prices due to the quantity of services.

Agency Scope

Agency Scope

Another influence on digital marketing prices is the services offered by an agency. In most cases, a full-service agency features higher rates than agencies that specialize in one or two services. A full-service agency, however, offers perks to coordinate with that higher rate.

By partnering with a full-service agency like WebFX, for example, you can take care of all your digital marketing needs in one place. That saves your business the time and hassle of working with multiple agencies that vary in their processes and deliverables.

Results Timeline

Results Timeline

While some digital marketing strategies, like SEO, have inflexible timelines, you can expedite others. Aweb designor web redesign, for example, is a service that an agency could deliver faster — though it comes with an increased digital marketing cost.

当谈到to rapid or expedited services, agencies vary in their prices. Some charge a flat rate or hourly fee for their services. Others, however, base their expedited digital marketing costs on the desired turnaround time.

Agency Value

Agency Value

Because so many factors influence the price of digital marketing, it’s important to consider theunique selling points (USPs)of each agency too. While their USPs may not affect your online marketing costs, they do impact your experience as a client.

For example, you want to partner with an experienced and trusted agency that provides real and tangible results to its clients. That kind of partnership offers assurance to your team and company decision makers that your digital marketing strategy will reach your goals.

That is a core part of our agency’s values.

We see your success as our success, which is why we measure our performance by our client’s results and satisfaction. It shows, too, as we’ve driven more than $3 billion in revenue for our clients — which is why we maintain a client retention rate of 91%.

What do digital marketing services include?

If you’re researching the cost of digital marketing services, you’re probably wondering what they even include. With tons ofonline marketing channelsavailable, there are plenty of digital marketing services to consider.

A few of the most popular services — due to their results and ROI — include:

what digital marketing services can include

Search engine optimization (SEO)
Avg for SMBs: $350 to $2K per month

SEO servicesare a core digital marketing service for businesses today. What is SEO? It refers to an umbrella of strategies for improving your online visibility in search results — in other words, it helps you rank higher in search results.

If you’re a company that manufactures and sells vertical smokers, for example, you’d want to rank on the first page of search results for keywords relevant to your business. A few include, “vertical wood smokers,” “vertical charcoal smokers for sale,” and “vertical electric smoker.”

SEO SERP example

With80 percent of consumersrelying on search to find products and services, SEO is essential. It’s also extremely beneficial, as search engines have anaverage close rate of 14.6 percent让你赚的——这意味着近15海里rch will convert.

That may not seem like a lot, but it’seight times more than traditional marketing’sclose rate.

If you’d like to use SEO in your strategy, this digital marketing servicecosts between $350 to $2000 a month, if partnered with a digital marketing agency. For consultants, their hourly rates range from $80 to $200 an hour.

Pay-per-click (PPC) advertising
Avg for SMBs: $9K to $10K per month

PPC advertisingis another popular digital marketing service. Like SEO, PPC also focuses on your online visibility. Unlike SEO, however, PPC improves your visibility in search results through paid advertisements.

These advertisements appear above organic search results and feature a green-outlined box that says, “Ad.” Unliketraditional advertising, the only time you pay for your ad is when a user clicks on it. This makes PPC a cost-effective option for many businesses.

PPC example and statistic

On average,businesses make $2 for every $1they invest in PPC — if you use Google Ads for your PPC campaign, thatreturn on investment (ROI)increases to $8. That’s an impressive return, and one you can use to reinvest in your digital marketing or your day-to-day operations.

If your SMB would like to invest in PPC, you can expect to pay$9000 to $10,000 per month.

Content marketing
Avg for SMBs: $1K – $20K per month

Content marketing offers an astounding ROI — itearns 54 percent more leadsthan traditional marketing — making it an asset to your digital marketing strategy. Content marketing improves your brand awareness, conversions, and revenue through user-friendly content.

That content can include everything, from guides to blog posts toinfographics. While different in their appearance, each type of content provides users value. Ablog post, for example, may offer guidance on how to clean a BBQ smoker, while a guide may include a list of recipes to try.

Like SEO, content marketing is an ongoing strategy.

content marketing is an ongoing strategy

While it candouble your website’s conversions, it doesn’t happen overnight.

That’s why, when considering online marketing’s cost, you need to think about the duration of those services. For content marketing to work, you need to produce quality content on a routine basis, as well as continue to optimize it. If you make it a one-time investment, you won’t’ see the results you expect.

That is why it’s essential topartner with a trusted agencyfor your digital marketing services, like WebFX. We can explain our different Internet marketing services in-depth, as well as provide guidance on which services offer the most value to your business.

If you’re interested in content marketing, pricing for this digital marketing service depends on the size of your business. For SMBs, theaverage cost is $1000 to $20,000 a month— larger businesses often exceed that rate.

Social media marketing
Avg for SMBs: $900 – $20K per month

Social media marketingis a digital marketing service that continues to grow in popularity. This service focuses on increasing your online presence, brand awareness, and brand loyalty — benefits that can all lead to increased conversions and company revenue.

For businesses today, social media offers a massive opportunity.Only 26 percent of companies use social mediain their business strategy, providing your company with an easy opening for touting your USPs.

how many companies use social media

If you invest in a competitive social media strategy, your business can offer more value to users. You can respond to questions and comments, for example, and even help users access their account or make a purchase through achatbot, which is afeature available on Facebook.

Even if you’re a business-to-business (B2B) operation, social media marketing is valuable. Just through Facebook,more than 40 percent of B2B marketershave earned clients. Overall,80 percent of B2B leadsfrom social media come from LinkedIn.

If you’re consideringsocial media marketing, pricing for this digital marketing service isbetween $900 to $20,000 per month. The most influential factors on social media marketing costs are the number of social networks, which can range from one to five, and the preferred ad spend.

Email marketing
Avg for SMBs: $300 – $2.5K per month

One of the most cost-effective and time-tested digital marketing services isemail marketing. This service also focuses on building brand awareness and brand loyalty, which lead to increased conversions and sales.

That is why email marketing offers an unparalleled ROI of$44 for every $1 invested.

It’s essential to partner with an experienced digital marketing agency for that kind of return. WebFX, for instance, offers more than 25 years of experience. We also feature an email marketing platform,EmailMarketingFX, for maximizing your results.

The best part about email marketing is that it also coordinates with other digital marketing services. If you’re investing in email,content, andvideo marketing, for instance, you can repurpose your videos and content to use in your email marketing campaign.

If you’re interested inemail marketing, pricing for this digital marketing service isbetween $300 to $2500 a month. Some additional factors that can influence the price of email marketing includeemail design, as well as the number of monthly emails.

Voice search optimization
Avg for SMBs: $600 to $2K per month

A digital marketing service that’s growing in demand isvoice search optimization. This service focuses on earning the featured snippet for keywords relevant to your company and audience. While featured snippets appear in regular search results, they’re critical to voice search.

Why?

Because voice assistants, like Siri and Amazon Echo, use the featured snippet to answer a voice search. If someone asks, “how often should you clean your gutters,” for example, voice assistants would respond with the featured snippet shown below.

Withalmost 50 percent of adultsusing voice search each day, this service is becoming more valuable to companies. Like social media marketing, investing invoice search optimizationcan set your business apart from your competitors and allow you to connect with new consumers in your target audience.

If you’re interested in optimizing your content for voice search, pricing for this digital marketing serviceranges from $600 to $2000 a month.

视频营销
Avg for SMBs: $1.2K to $50K per month

Another service that can influence digital marketing’s pricing isvideo marketing. This service is like content marketing, as video marketing increases brand awareness, conversions, and sales by creating valuable and informational content for users.

Like content marketing, video marketing is also an ongoing strategy. Investing in it can improve your conversions bymore than 85 percent. That can lead to new leads and clients, which increases your revenue.

video marketing can improve conversions

With video marketing, you can also improve your overall digital marketing strategy. If you have a content marketing strategy, for example, you can create videos to complement your content. A how-to, for instance, could feature instructional text and video.

If you’re considering video, this digital marketing service costsbetween $1200 to $50,000. The price of video marketing often depends on the scope of the project, which is why it has such a wide price range.

Web design
Avg: $8-10K per website

Web design是一个服务时,企业经常忽略investing in digital marketing. Your website, however, has a significant influence on the success of your Internet marketing strategy. It can impact your rankings in search results, as well as the first impression of users.

A brand-new website — or website redesign — also offers a noteworthy ROI. For example, if you invest inuser experience (UX) testing, you can expect a$100 return for every $1 you invest. The best part about that statistic?More than 85 percent of shoppersare happy to pay for a better user experience.

In most cases, web design is a one-time investment.

It’s essential, however, that your business maintains that investment, which is wherewebsite maintenancecomes into use. That is why you want to plan for this expense in your company’s overall budget.

If you’re looking into web design, the price of this digital marketing service rangesfrom $5000 to $15,000 for a custom websiteand$300 to $1000 for a customizable websitefrom a template. For website maintenance, costsrange from $50 to $2000 a month.

What to look for when researching digital marketing costs

As you research online marketing’s costs, pay attention to these three critical factors:

what to look for when evaluating digital marketing rates

  1. Deliverables:It’s essential that your business knows what it’s paying for — that’s why you want to review an agency’s deliverables before signing with them. Don’t choose an agency that’s vague about what they’ll provide, partner with one that’s upfront about their services.
  2. Price:A lot of agencies don’t disclose their prices online, which can lead to overpriced quotes and hidden fees. If an agency does publish their prices online, make sure their website’s digital marketing prices align with your custom quote.
  3. Methods:Cheap digital marketing prices often means the agency follows a “one-size-fits-all” marketing method. That doesn’t lead to the kind of return that digital marketing can offer, which is why you want to choose an agency that values a personalized approach, like WebFX.

As you compare the prices of different agencies, remember to consider their unique USPs.

Digital Marketing Pricing FAQs

Get fast, accurate answers to some of the most common
(and important) questions about website costs:

How much should a website cost?

Websites cost$12,000 to $150,000, on average. Your site’s costs will depend on your website’s size, features, and build. Expect to pay $300 to create a website with a website builder, $500 to $5000 to build a site with a freelancer, and $3000 to $100,000 to make a website with aweb design agency. Plan for$400 to $60,000in annual maintenance too.

How much does it cost to build a website?

Building a website costs$12,000 to $150,000, on average. Factors like style and features, as well as who builds your site, impact website costs. A site with fewer features and less customization generally costs less than a fully custom, feature-rich website from aweb design agency. For example,websites for small businessescost around $2000 to $9000, while ecommerce websites cost $5000 to $55,000.

How much does it cost to hire someone to build a website

Hiring someone to build a website costs $0 to $100,000. Website builder prices range from $0 to $300. In comparison, freelance web designers cost $500 to $5000, and professional web design agencies cost $3000 to $100,000.

Should I hire someone to build my website or use a website builder, like Wix?

Choosing to hire someone, like aweb design agency, to build your website versus using awebsite builder, like Wix or Squarespace, requires your company to think about your time, resources, and capabilities.

Creating a website demands design and development experience, as well as time and money. Even if your company builds your site in-house, you will need to recruit and hire the necessary talent to bring your website to life — unless you have the time and skills to do it yourself.

If you don’t have the time or skill to build your website, as well as the resources to hire a full-time team member or team, think about using a freelance designer orprofessional web design agency. They can help you create and launch your site fast, which means getting in front of your target audience faster.

In comparison, if you have the time and skill, go ahead and use a website builder, especially if you don’t have the funds to hire additional help. This option can get a basic version of your site live and help you reach your target market.

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5 reasons to use digital marketing

For businesses today, there are plenty of reasons to invest in digital marketing, including these five:

1. Digital marketing grows your business

Over the next four years, analysts predict the数字营销industry will grow more than 10 percent— each year. That growth of more than 45 percent demonstrates not only the value of digital marketing services but also their ability to drive results.

With a range of services that provide animpressive return on investment (ROI), digital marketing can expedite your company’s growth. That continuous growth offers your business the chance to achieve its biggest goals, from expanding into a new area to creating more jobs for your local community.

2. Digital marketing increases your revenue

With digital marketing services, you can earn an impressive ROI and boost your long-term revenue. With ongoing strategies likesearch engine optimization (SEO), your business can continue to reach more customers and earn more revenue online.

That being said, you’ll want to invest in a competitive strategy to drive the best results. That’s why it’s critical for your company to partner with a trusted and experienced digital marketing agency, like WebFX.

3.数字营销boosts your brand awareness

By investing in digital marketing strategies long-term, your business can increase brand awareness — and even brand loyalty — of your clients and target audience. A few examples of digital marketing services that boost brand awareness and loyalty includecontent marketingandsocial media marketing.

How do content marketing and social media marketing build brand awareness?

Each service focuses on offering your target audience value, whether by creating original content that answers user questions or by engaging users across the differenttypes of social platforms. These are digital marketing services that prioritize the experience and interests of users.

By focusing on your clients, rather than your sales goals, you improve your online brand. That reputation can build loyalty among shoppers, encouraging them to choose and stick with your company for the long-term. Their commitment later contributes to your sales goals.

While brand awareness doesn’t deliver immediate results like other digital marketing services, such aspay-per-click (PPC) advertising, it does bring results in the long-term. Those results can include increased conversion and lead generation rates, which have a direct impact on your bottom line.

4. Digital marketing expands your market share

Another reason why businesses invest in digital marketing? It increases yourmarket share,影响公司的收入增长and industry leadership. With a bigger market share, you can accomplish some of your most ambitious goals.

A few digital marketing services that can contribute to increasing your market share includeemail marketing, as well asvideo marketing. With these services, you can connect with consumers inevery stage of your buying funnel, which can encourage them to choose your business when buying.

For example, email marketinggenerates 50 percent more salesthan any other lead generation method. Video marketing, meanwhile,improve conversions by more than 85 percent. In addition,90 percent of consumers credit videofor helping them make a purchase decision.

The ability of these services todrive salesand conversions help grow your revenue and market share.

5. Digital marketing keeps your business competitive

您的业务的运营是否离线或在线,it’s a competitive market. That is why digital marketing is critical to companies today. If you want to reach your target audience, increase your revenue, and boost your brand awareness, then you need to invest in digital marketing.

With our hands-on account managers, as well asproprietary artificial intelligence (AI) software, we’ll build a digital marketing strategy that maximizes your online presence and achieves those hard-to-reach goals. With a better online presence, you keep your business competitive in a tough market.

If you’re ready to take advantage of the benefits of digital marketing, contact ouraward-winning strategists— you cancontact us onlineor by phone at888-601-5359— to start building your custom, results-driven strategy.

数字营销services from WebFX

At WebFX, we’re a full-service digital marketing agency that provides a suite of integrated services:

We also match your unique needs by offering different tiers for each of our digital marketing services. Plus, we publish our prices online, which makes it easy for you to research the costs of our digital marketing services.

The best part is that we design our digital marketing services to provide your business the best ROI. With our proprietary ROI-tracking software,MarketingCloudFX, it’s also easy to check your return in real-time.

Better yet, IBM’s advanced AI software, Watson, powers MarketingCloudFX.

The result? Actionable insight into your digital marketing strategy, leading to smarter approaches and bigger returns.

Ready to take the next step?

Want to see what digital marketing can do to your company’s bottom line?

With WebFX, you can start seeing real results from your digital marketing strategy. Our dedicated and hands-on account managers will develop a competitive and personalized strategy for your business, leading to more calls, purchases, and revenue for your business. Whether you’re looking tomarket your orthopedic center,manufacturing business, orecommerce store,我们经验丰富的团队可以帮助你成功ed.

Get your free custom quote today bycontacting us onlineor giving us a ring at888-601-5359!

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