Speed to lead definition: Speed to lead is the average time it takes for your business to respond to an inbound lead. It is typically the elapsed time between the moment the prospect fills out your form and the time […]

Data transformation definition: Data transformation is the process of converting and structuring data into a new format that a business can analyze, process, and use for growth. It's no secret that you need data to make informed business decisions. […]

Buying signal definition: A buying signal is a prospect’s action or behavior that indicates interest in a business’s product or service. Buying signals give marketing and sales teams an idea of a prospect’s level of interest in the business. Is […]

A good conversion rate is above 10%, with some businesses achieving an average of 11.45%. The average conversion rate is between two and five percent for all advertisers, from brand names to small-to-midsized businesses (SMBs). https://youtu.be/D-M8kVQUPnc Earning a top-notch conversion rate helps you […]

Have you noticed a rise in the prominence of conversational marketing in recent years? That's because marketing has evolved beyond simple product promotion. Today, the key is creating deep connections with your clientele by conversing with them. This marketing strategy […]

Product-market fit definition: Product-market fit is when a business’s target customers buy, use, and promote the product frequently enough to sustain its growth, making it profitable. If your team had a light-bulb moment for a new product, how do you […]

Short message service (SMS) marketing is an effective way to disseminate information, keep customers informed, and get their opinions. SMS messages have a 98% open rate, making SMS-based marketing efforts seven times more effective than email marketing strategies. We've […]

Brand management definition: Brand management in marketing is a set of techniques that develops and maintains a company's identity and reputation. It aims to elevate the perceived value of a company and its products or services. Your brand is more […]