40+ Conversion Rate Optimization Statistics to Help You Convert More Leads

Did you know that only22% of companiesare happy with their conversion rates? For your business to earn more revenue, you need to boost your conversions first. But where do you start?

By looking at these conversion rate optimization (CRO) statistics, you’ll gain insight into everything you need to know about conversions. You can see what strategies work best for converting prospects, the average conversion rate, and more!

We’ve broken down these 48 CRO stats into these categories, so jump ahead to what you want to see!

• General CRO stats
• Digital marketing CRO stats
• Website CRO stats
• Third-party platform CRO stats

Keep reading to gain insight into CRO through stats!

General CRO stats

To start this list of stats on CRO, let’s look at some general CRO stats that provide insight into getting conversions:

1. 79% of generated leadsdon’t convert into sales.
2. 63% of consumerswill buy online from you if they’ve had a positive in-store experience.
3. 56% of leadsaren’t ready to buy yet.
4. 55% of marketerssay finding leads that convert is one of the biggest challenges to生成新线索.
5. 40% of online transactionshappen on mobile.
6. 30% of businessessay that closing deals is their number one challenge in sales.
7. 6% to 12%is how muchinbound marketingincreases conversion rates for the average website.
8. 3% of ecommerce customersconvert on desktop.
9. 3% of online shoppersconvert while using a tablet.
10. 3% is the average conversion rateacross all ecommerce businesses.
11. 2% is the average conversion rateacross all industries.
12. 2% of ecommerce customersconvert on mobile devices.

What these CRO statistics tell you

After looking at these general conversion rate optimization statistics, you can gather a few insights:

• Don’t expect all users to convert:Not everyone who visits your website will convert or convert immediately. It takes time to nudge prospects towards converting, whether that conversion is signing up for emails or purchasing a product.
• Building a positive in-store experience impacts online experience:If you have a brick-and-mortar location, you’ll want to ensure you deliver a positive in-store experience. Positive in-store experiences lead to moreonline engagementand conversions.
• Focus on the mobile experience:More people are shopping with mobile devices. If you want toboost your conversion rate, consider improving the mobile experience to maximize results.

Digital marketing conversion rate optimization statistics

Next on this list of stats on CRO, let’s look at some digital marketing CRO stats. These statistics focus on conversions regarding differentdigital marketing strategies, which we’ll break down into different sections.

First, let’s look at some basic digital marketing CRO stats:

13. When marketers follow upwithin five minutes of a desired action, they’re nine times more likely to convert leads.
14. Businesses that usecontent marketingseesix times more conversionsthan businesses that don’t.
15. 73%is how much higher conversion rates are when marketers target leads based on their position in thesales funnel.
16. 67% of usersare more likely to buy from a mobile-friendly company.
17. 46% of salesare made on mobile phones.

Now let’s dive into some strategy-specific stats on CRO:

Video marketing CRO statistics

18. 80%is how many conversions improve by adding a video on yourlanding page.
19. 70% of business-to-business (B2B) marketersthink video content helps leads convert.
20. 64% of consumerspurchase a product after watching a branded video.

Advertising CRO statistics

21. 80%is how much conversion rates increase when pain points and questions are addressed on a landing page.
22. 70% of website visitorswho were retargeted withdisplay adswere likely to convert.

21. 17%is how much the conversion rate forGoogle Adshas increased.
22. 9%is the average Facebook ad conversion rate.
23. 2%is the average landing page conversion rate.

Email marketing CRO statistics

26. 760%is how much revenue can increase from creatingsegmented email marketing campaigns.
27. 76% of shoppershave purchased from an email they received.
28. 50%is how much more salesemail marketinggenerates than otherlead generation methods.
29. 28%is how much conversion rates increase when emails have acall to action (CTA) button.
30. 10%is how much conversions increase whenemails are personalized.
31. 0.3% to 4%is the average email conversion rate across industries.

Customer relationship management (CRM) CRO statistics

32. 300%is how muchcustomer relationship management (CRM) softwarecan increase conversion rates.
33. 87%is how much sales can improve by using mobile CRM software.
34. 77% of marketersconvert more leads using automation software than those that don’t.
35. 45% of businessessay their sales revenue improved by using CRM software.
36. 29%is how much sales can increase by using CRM software.
37. 14%is the close rate for search engines.

Website CRO stats

38. 81% of consumersneed to trust a brand to buy from them.
39. 37% of consumersare more likely to buy from a mobile-responsive website.
40. 15%is how much higher conversion rates are when mobile websites load in two seconds or less.
41. 7%is how much conversions increase when youincrease website speedby one second.
42. 3%is the average conversion rate for pop-ups on a website.

What these CRO statistics tell you

When looking at these digital marketing CRO statistics, you can gather a few insights about what you need to do to maximize conversions through your campaigns:

• Focus on the user experience:If you want your audience to convert, you must focus on delivering an online experience that keeps them engaged. Pooruser experienceleads to people bouncing from your site, loss of revenue, and lack of conversions.
• Integrate videos into your campaigns:As evidenced by the CRO statistics, video plays a strong role in helping prospects convert. Try to create and integrate videos into different campaigns to boost engagement and earn more conversions.
• Design emails strategically:When trying to boost conversions for your business, consider how youremail designimpacts your conversions. Use features like CTA buttons, rather than text, to nudge prospects towards conversion.
• Use CRM software:CRM software is a key piece to your conversion rate optimization success. By utilizing a CRM platform likeNutshell, you can maintain key data about prospects that helps you nudge them towards conversion.

Converting on third-party platforms

Last on this list of CRO statistics is a few quick stats about earning conversions on third-party platforms. Here’s what you need to know:

43. 80% of peopleare more likely to buy from Amazon than other ecommerce vendors.
44. 66% of Americanshave purchased something from Amazon.
45. 61% of eBay’s total salesare through mobile devices.
46. 50% of Amazon purchasesfinish in less than 15 minutes.
47. 40% of itemson eBay sell.
48. 28% of Amazon purchasesare completed in three minutes or less.

What these CRO statistics tell you

When looking at these CRO stats, you can learn a few things about selling on third-party platforms. Here are a few takeaways:

• Consider the value of selling on third-party platforms:As you can see from some of the statistics listed above, many people purchase on third-party platforms. If you aren’t selling on platforms like Amazon or eBay, consider the value it could offer to your company.
• Provide the most important information fast:When people shop on third-party platforms, they’re often making purchases quickly. Make sure you have all the important information first, so you can show prospects your item fits their needs, and they will purchase.

Did these CRO statistics inspire you?

After reading through these conversion rate optimization statistics, you can see where there are opportunities to improve your conversion rate, what a reasonable conversion rate is, and more!

If you want to acquire more knowledge about subjects like CRO and other marketing tactics, subscribe toMarketing Manager Insider!