Imagine walking into a crowded room and trying to hold a conversation with someone, all without having a clue whom you’re supposed to be speaking to. It’d be rather difficult — you wouldn’t know which way to face, or even if […]

Whether you want to film and post personal vlogs or market a product or service using video marketing, researching the best video editing apps is crucial. The best video editing apps allow you to combine clips, add text, add music, […]

Monica recently noticed a sharp decline in customer loyalty. Though her business still makes sales, she has a hard time retaining customers. Finally, she realizes it’s because her customers routinely have a poor experience with her company. Monica would have […]

Videos are invaluable tools for increasing conversions, keeping your audience engaged, and helping buyers make a purchase decision. Including a video on your landing pages can drive 80% more conversions, and they play a role in the decision-making process for […]

Consider this scenario: Julian is thinking about buying a tumbler. When he tells his friend which brand he wants to purchase, they recommend a better tumbler. This conversation changes Julian’s mind, and he buys the tumbler his friend suggested. That’s […]

When you think of companies like McDonald's, Target, or Dunkin', you know their logo and iconic color schemes –– you might recall their slogan. These companies have spent years building their branding to make them recognizable to consumers. Branding is […]

If you’re familiar with digital marketing, you know analytics is vital. It allows you to track the results of your advertising efforts and determine how you can improve your campaigns to drive more conversions. Google Analytics is one of the […]

If you’re like most business-to-business (B2B) companies, you’ve divided your company into several teams. Different teams are responsible for managing specific facets of running your business, like marketing or manufacturing. Having different teams within your business is a great way […]