4 Elements of Web Design for Workforce Management Companies

When you’re applying for a job, you want to make an excellent first impression with a resume. You want it to be readable and to highlight your best skills and experience.

Preparing a resume is a bit like planning a company website. You want to use your website to leave a good first impression, establish credibility, and draw prospects to your business.

Business-to-business (B2B)companies like workforce management firms will benefit from a well-designed website. After all,75% of website credibilitycomes from design.

Need help with web design for workforce management companies?Contact us onlineor call us at888-601-5359to speak with a strategist. You can also employ best practices outlined on this page.

Why web design for workforce management companies is important

74% of B2B customersconduct half of their research online before buying offline. For that reason, web design for workforce management companies is a big deal.

Here are some of the benefits web design carries:

1. Drives qualified traffic to your website through search

A well-designed and optimized website can help bring in more qualified traffic. Let’s say you work in manufacturing. If someone searches for “workforce management companies for manufacturing,” you want your website to rank insearch engine results pages (SERPs)．

如果你有一个设计良好的网站,更多的人ill visit your website, and they’ll stay there longer. As a result, Google will boost your site in rankings, bringing even more traffic than before.

2. Establishes your workforce management company’s credibility

Have you ever visited a website that looked like a school project from the 1990s? It didn’t look like a trustworthy brand, did it? You probably bounced off that site and looked for a reliable, professional-looking website.

A carefully crafted website can make your workforce management company look professional and reliable. It will also likely convince your site visitors to trust you, since75% of websitecredibility comes from design.

3. Encourages prospects to sign up as leads

Your web design also affects the number of leads you generate through yourwebsite forms．If your website forms are a breeze to fill out even on mobile phones, more users can submit their contact details with no issues.

4 elements of incredible web design for staff management companies

Think of your website as your business’s online representation and resume. It must look trustworthy, credible, and dependable. In addition, it should convince your prospects to fill out your form and leave their contact details so you can engage with them in the future.

Here are four key elements of an incredible web design that converts site visitors into valuable leads:

1. Simple and intuitive navigation
2. Mobile-friendliness
3. About Us and Contact Us information
4. Prominent call-to-action (CTA) buttons

1. Simple and intuitive navigation

Your site visitors’ attention spans are short. To keep them engaged on your site, accessing pages that will address their workforce management needs should be easy.

Simple and straightforwardnavigationenables your site visitors to get to the pages relevant to them immediately. Broad headings that cover a few subtopics should be accessible on every page so that visitors don’t get lost and can easily find the pages they’re interested in next.

Does your website have a blog and valuable downloadable content like case studies? Have a broad section called “Knowledge Center” or “Resources” that your site visitors can easily spot.

Once your prospects want to shortlist your workforce management company, help them find your pricing section. In your pricing section, they can find the cost of investment or let them leave their contact details, so you can get in touch with them to discuss your different workforce management offers.

2. Mobile-friendliness

Did you know that50% of B2B searcheshappen on smartphones? Having a mobile-friendly website lets you reap the following benefits:

• More qualified leads will find your pages through search becausemobile-friendliness is a Google ranking factor
• Your visitors can view your site content properly regardless of the device they’re using
• More prospects will leave their contact details because your pages load fast and forms are easy to fill out even on mobile devices

One of the first steps you can take to have your workforce management company’s website mobile-friendly is to have aresponsive design．一个响应设计自动天平你的公司ntent and site elements, matching the screen size of the site visitor. As a result, no matter how small or big your visitor’s screen is, your website displays correctly.

Do your pricing pages have forms? Make sure the fields are easy to fill out, even on smaller devices, so your prospects don’t bounce off your site!

3. About Us and Contact Us information

What better way for prospects to know more about your business’s values and brand story than through yourAbout Us page?

Site visitors will check out this page for different reasons. Perhaps they’re considering a career with your company, or they could be looking for aworkforce management companythat can provide services for their business. A well-planned website has this section to tell visitors why they’re on your website and why they should engage with your workforce management company.

Your contact information is also an essential element of web design for workforce management companies. Aside from your website forms, prominently place an email address and phone number on your site, so prospects can easily reach you when they need you.

4. Prominent call-to-action (CTA) buttons

Do you want your site visitors to download yourgated content, subscribe to your email newsletter, or leave their contact details with your sales team? Acall to action (CTA)makes it easy for site visitors to do these desired actions.

Prominently place your CTAs on webpages to give your visitors many chances to perform these actions. If your CTAs are not getting as many clicks as you hoped, tryA/B testingcopies, button colors, and even their placement to see which ones are effective.

Inspired to start your web design for workforce management companies?

A well-designed website can establish your staff management company’s credibility. It can also help drive traffic to your site and generate leads.

Not sure how to start an effective web design for workforce management companies? Consider teaming up with WebFX. We’re afull-service digital marketing agencythat’s worked in 154 industries and focused on deliveringresultsthat affect your bottom line.

Contact us onlineor call us at888-601-5359to speak with a strategist about ourweb design services!