Generate Commercial Electrician Leads With These 3 Strategies

Lead generation forbusiness-to-business (B2B)companies is a bit different than traditionalbusiness-to-consumer (B2C)lead generation.

When trying to attract commercial electrical leads, you need to remember that your goal is to appeal to a group of people or decision-makers who represent an entire organization or company. This means you need to shift your lead generation efforts slightly to accommodate them.

WebFX offerslead generation servicesfor companies in over 154 industries. Whether you’re a B2C or B2B company, we’ve got a team of dedicated digital marketing strategists on deck to help you develop a successfullead generation strategy。

To get started,contact us onlineor call us today at888-601-5359to speak with a strategist. Or, read on to learn more about how to get electrical leads with three proven lead generation strategies.

3 ways to generate commercial electrical leads

There are plenty of ways to begin generating commercial electrical leads, but to help you get started, we’ve narrowed it down to three major strategies. Learn more about how to get electrical leads with these B2B lead generation tips.

1. Paid advertising

Paid advertising, sometimes called online paid advertising, refers to the purchasing of ad spots to attract online attention from prospective customers. Paid ads are almost alwayspay-per-click (PPC) ads,这意味着广告商pay for the ad spotevery time a user clicks on the ad.

Take a look at some of the most commonpaid ad formatsand how they can help you earn commercial electrician leads for your business.

Paid search ads

Paid search adsare some of the most common PPC ads you’ll see — it’s a testament to how successful they are. Paid search ads appear at the top ofsearch engine results pages (SERPs)before organically ranked search results, distinctly marked as an “Ad.”

They’re great for boosting online visibility because they’re some of the first results you see in the SERPs.45% of page clicksare generated by ads that appear in search results, so they’re a great way to start funneling leads toward your site.

Social media ads

Paid social media ads appear in users’ feeds on social media platforms likeFacebookandInstagram。这个付费广告方法是一种流行的方式connecting with social media users and exposing your business to a larger audience.

With over5 billion people activeon social media, there’s no doubt you’ll put your business on the radar of some new high-quality leads.

Google Local Services Ads

Google Local Services Adsappear at the top of the SERPs. They’re a great paid advertising option for those looking to market themselves to users who are searching for your electrician services. With prime advertising placement,Google Local Services Adsare a perfect way to increase online and search engine visibility.

2. SEO

Search engine optimization (SEO)is another great way to get your business in a high-visibility spot in the SERPs — without spending money!

SEO is the process of optimizing certain elements on your website and integratingspecific keywordsinto your site’s written content so Google ranks your site higher in the SERPs when a user searches a related keyword.

The better optimized your website is, the higher it will rank in the SERPs.

Ultimately, the goal of SEO is to get your website to rank on the first page of search result lists because that’s where you’ll find the most success. Roughly95% of search trafficgoes to the first page of search results. This is because users see the first page of results as high-quality, reliable results.

What elements can I optimize for SEO?

Thehundreds of algorithmsthat help Google decide where a website should be ranked on a SERP take into account numerouswebsite characteristics and elements。When optimizing your site for SEO, consider revamping these site elements:

• Keywords:Integrate relevant keywords into your website’s written content. Whenresearching keywords, think about what words your audience will use to search for your services. If you’re still stuck, try WebFX’s free tool,KeywordsFX!
• Written content:Your written content fleshes out all the information you provide on your website. Whether it’s service descriptions or simple page headings, Google is going to rely on your written content to help rank your page.
• Meta descriptions:Your meta descriptions should clearly state to users (and Google) what your page is about. Get straight to the point and don’t be afraid to throw in a relevant keyword or two to try and boost your page’s SEO ranking.
• Title and header tags:Optimize your title and header tags on your website to accurately reflect what pages or sections of written content are about. Just like readers, Google is going to skim your pages and take notice of headers to see what a page is about.
• Image alt text:Even the images you use on your pages have a chance to show up in search results. When you describe your image in alt text, that information can be used to rank your image in image search results, which will link back to your site.
• Page speed:People are impatient. It’s that simple. The faster your page speed is, the better you’ll rank in the SERPs.Fast page speeds显示一个可靠的、高质量的网站。

3. Social media marketing

Stepping away from the world of search engines, you can also gain electrical leads throughsocial media marketing。

Now, it might seem annoying to engage in social media when you’re busy working on major commercial projects for your clients, but being active on social media can help you attract those clients in the first place.

Withover 5 billion people activeon social media, there’s no shortage of leads to connect with. Social media marketing helps with lead generation for electricians because it exposes you to a larger audience than what you’d get withtraditional marketingmethods.

By being active on platforms likeFacebook,Instagram,LinkedIn, andTwitter, you can share content like:

• Specific services you provide
• Recent electrical projects you’ve completed
• Major client projects you’ll be undertaking
• Team member spotlights
• Entertaining content like behind-the-scenes videos of your business

Your social media posts can be shared by your followers, expanding your company’s visibility to those who don’t follow you (yet!). You can attract new leads while younurture current ones, making social media marketing an essential tool in your digital marketing toolbelt when earning commercial electrical leads.

With WebFX’s help, you can attract and nurture commercial electrician leads

WebFX has over 25 years and hours of experience in digital marketing under our belts. We’ve worked with companies in over 154 industries, doing everything from launchingsocial media campaignstolead generation strategies, and we’re ready to help you!

Contact us onlineor give us a call at888-601-5359now to speak with one of our dedicated strategists about ourB2B lead generation servicestoday!