In 2021, shopping online has never been easier. Sites like Amazon and eBay allow individuals and businesses to easily buy and sell online — and ecommerce sales continue to rise. Now, your small or midsized business (SMB) can sell directly […]

There’s a good chance you’ve heard of Tumblr by now. As the fastest-growing social media platform in 2014 with 120% growth, it is quickly moving up in the ranks of how people interact with one another online. But have you […]

In a battle of Facebook vs. Instagram for your small-to-medium sized business, which wins the upper hand? Should you use one over the other? Should you use both? The truth is, both Facebook and Instagram have a variety of benefits […]

Over the past few years, social media has evolved from a fun way to share cat photos and keep in touch with high school friends to an indispensable part of our daily lives. And if you’re responsible for marketing a […]

If you don’t have a presence on social media, you’re missing a prime opportunity to reach new prospects for your business. Considering that 74% of people use social media when making purchasing decisions, you don’t want to miss an […]

Developing campaigns with new, creative social media ideas is a constant challenge for businesses. A mix of tried and true methods, combined with out-of-the-box thinking, can help you develop an advertising calendar that’s relevant and keeps your target audience engaged […]

If you’re not part of the over 7 million advertisers on Facebook’s platform, you’re missing a prime opportunity to reach and engage your audience. So, what’s holding you back from launching a campaign? If it’s Facebook Ads Manager, you’re […]

With the new year comes a new challenge for your business: setting your social advertising budget. Whether you’re continuing your social media campaign or starting it for the first time, you have several questions to answer, from how much you […]