Like many of you, each day I check my email to find several dozen emails that have arrived in my inbox. The majority of the emails are from companies marketing their latest sale or product to me. Typically, I only […]

Usability testing plays a vital role in any online business looking to grow and increase online conversions. Usability testing is simple -- using a variety of methods to gather data on how users interact with your website in order to […]

A flashy design, lightening-speed page load time, and excellent usability are all great elements of a successful e-commerce site. But there’s something more basic that a website needs to have in order for you to get sales from your e-commerce […]

Knowing your client may be the most important aspect of being a successful Internet Marketer. Every client is different and you must be able to adapt your work to your client’s preferences. Internet Marketers see all types of clients […]

The other day I attended a very informative webinar given by Anna Talerico from Ion Interactive. I was so inspired by her talk that I decided to recap the webinar with a nice blog entry. As Anna stated, there are […]

Stop trying to get more traffic and start converting the traffic you already have. That might sound weird coming from an internet marketer, but hear me out. 5 years ago the easiest way to increase leads from your website was […]

Traditional advertising grew out of the old distribution model. Companies made their product, sold it to stores where people buy the product, and those stores sold it to the consumer. This worked for everything from toothbrushes to televisions. Then these […]

Yesterday Luke, Bill and I had lunch with Jeremy, Justin and Carl from Cleveland Brothers. We were talking about pay-per-click advertising and Luke said that the keywords with the highest cost per click (CPC) would make a good blog post. […]