4 Stategies for Getting Started With Audiology Digital Marketing

As more people use the Internet — currently59% of the global population, to be exact— it’s critical that your practicedevelops an online presence.

So, where do you start with audiology digital marketing?

Here are four audiology digital marketing ideas your practice needs to try:

1. Optimize your presence in search engines to drive more potential patients to your site
2. Create content to share valuable knowledge with prospects that want it
3. 声称你的谷歌业务概况driv清单e local leads
4. Run paid ads to obtain leads ready to choose an audiologist

Keep reading to learn more about these ideas! And if you find yourself feeling overwhelmed with developing an audiologist digital marketing campaign, WebFX has a team of over 500 marketing experts that can help.Contact us onlineor call us today at888-601-5359to speak with a strategist about ourdigital marketing services!

Digital marketing for audiologists: 4 strategies to use

To get started with audiology marketing using digital channels, check out these four strategies you can use to help you build an online presence!

1. Optimize your presence in search engines to drive more potential patients to your site

First on our list of digital marketing ideas for audiologists is tooptimize your presencein search engines — a strategy known assearch engine optimization (SEO). When people want to find the right audiologist, they turn to search engines like Google.

如果你想让人们找到你的练习的时候need your services, follow these SEO best practices to help your practice appear in more relevant search results:

• Identify relevant keywords for your website:Keywordstrigger your website to appear in relevant search results, so you mustconduct keyword researchto help you find the right terms for your site. You can usekeyword research tools, likeKeywordsFX, to help you identify the most high-quality keywords to target.
• Integrate keywords into your site:In addition to identifying relevant terms, you also mustintegrate those termsinto your site to help your pages rank. Integrate them into places like yourtitle tag,meta description,header tags, and body text.
• Improve site load time:Your site won’t rank well in search results if itloads too slow— users want information fast and are less likely to interact with aslow site. Use a tool likePageSpeed Insightsto help you see your site’s current load time and getsuggestions to improve.
• Create a mobile-friendly site:Google now uses amobile-first index, so you need to have anoptimized mobile siteto rank in search. Integrate responsive design to make your site look good on mobile —responsive designenables your site to adapt to whatever device a user uses and deliver a seamless experience.

2. Create content to share valuable knowledge with prospects that want it

One of the most important tactics you need to include when you do digital marketing for audiologists is content marketing.Content marketinginvolves creating and distributing information and knowledge about audiology that prospects want to know.

This strategy is a great way to show potential patients that you’re a trustworthy and knowledgeable source for all things hearing.

Content doesn’t come in just one form. Some popular content marketing formats include:

• Blogs
• Infographics
• Videos
• Guides
• Ebooks
• Podcasts

You can use various formats to appeal to different members of your audience who like to consume content in multiple ways.

To help you create successful content, follow these best practices:

• Check the search intent:Before you craft your content, search your keyword topic on Google and see what’s already ranking. Search intent is the meaning behind the keyword search — it’s what people want to find.Checking the search intentwill help guide the direction of your content so that you can rank in search results.
• Focus on evergreen content:When you craft content, you want to focus on evergreen content — content that remains relevant as time passes. Sustainableevergreen contentwill continually produce results for your audiology practice, which allows for continual growth.
• Create content often:If you want to have a steady stream of traffic flowing to your audiology practice’s site, you must create and share content often. It will create new avenues for future patients to discover your practice. How frequently you make content may take some testing to figure out the right amount for your practice.
• Use a content calendar to stay organized:With creating content so often, it’s easy to get overwhelmed and lose track of what you’re creating and publishing. Use acontent calendarto help you stay organized and stick to your deadlines.

3. Claim your Google Business Profile listing to drive local leads

One of the most essential audiology digital marketing ideas your practice needs to know is toclaim your Google Business Profile listing. When people search for an audiologist, potential clients typically look for a practice in their area —local search listingsare the perfect place for these prospects to find the right hearing doctor.

If you want patients to find your audiology practice before the competition, you must start by claiming your Google Business Profile listing. Once you claim it, you’ll want to fill it out to give patients well-rounded information about your audiology practice.

Here’s how you canoptimize your Google Business Profile listingto get the most from it:

• Verifying your name, address, and phone number (NAP):The first step to filling out your Google Business Profile is to verify yourNAP information. You want to ensure it’s accurate, so potential patients get the correct information when discovering your audiology office.
• Add a short blurb about your practice:添加一个简短的介绍关于你的实践提供了your audience with insight into your practice, the services you provide, and more. You can write something as simple as, “We’ve been providing exemplary ear care for over 20 years. From hearing aids to tinnitus treatment, we can help you improve your hearing!”
• Add your hours of operation:When you fill out your Google My Business profile, make sure you include your hours of operation as part of your listing. It will help ensure that your audience knows when they can contact your practice to book an appointment.
• Add photos to your listing:Photos have a massive impact on your Google My Business listing’s performance. Listings with100+ imagesget 1065% more website clicks and 520% more phone calls. Consider adding photos of the inside of your practice, your staff, and products you offer, like hearing aids.

4. Run paid ads to obtain leads ready to choose an audiologist

If you want to get started with digital marketing for audiologists, start byrunning paid adsto acquire new patients for your practice. This strategy, known aspay-per-click (PPC) advertising, enables you to put your audiology practice at the top of search results.

These paid ads can help you outrank your competition and drive more qualified leads for your practice.

If you want to launch a successful PPC strategy, follow these best practices:

• Focus on long-tail keywords:Like SEO, keywords are a critical component to helping your ad appear in front of relevant leads. Focus onlong-tail keywords— which contain three or more words — to help keep your costs low and drive more qualified leads.
• Use ad extensions:Ad extensionsenable you to put more information in your ad that can help you drive more leads through your ads. You can use extensions like sitelink extensions, call extensions, and more to help generate more prospects with your ads.

• Create a custom landing page:Once prospects click on your ad, your job isn’t done. You must keep them engaged with your practice bycreating a custom landing page. Your custom landing page should focus solely on the audiology service you’re advertising, whether it’s hearing aids, hearing tests, or something else.
• Optimize your bid:For your ad to appear in search results, you mustbid on your selected keywords. Once you launch your PPC ads, you’ll want to continually optimize andadjust your bid amountto maximize your budget.

Get started with audiology digital marketing today

With this list of digital marketing ideas for audiologists, you can start building your marketing campaign to drive more patients to your practice. But if you’re unsure of where to start or feel overwhelmed with trying to launch a campaign, WebFX is here to help.

We have over 25 years of experience in digital marketing — we know how to craft campaigns that help your practice grow online. In fact, we’ve drivenover 7.8 million leadsfor our clients in the past five years alone — we can help you attract new patients to your practice.

Ready to get started with audiology digital marketing?Contact us onlineor call us today at888-601-5359to speak with a strategist about ourdigital marketing services!