PPC for Home Improvement: 4 Pro Tips to Build Your PPC Plan

When Ella and Trey purchased their house, they knew they’d need to update it. They decide to start with the kitchen, so Ella goes online and searches for a home improvement professional. She sees an ad at the top of the search results, clicks it, and checks out the company’s page.

The problem? It wasn’t your home improvement company.

Without aPPC plan, you’ll miss out on leads like Ella that need to hire a home improvement professional. With PPC for home improvement, you run paid ads on places like Google, Facebook, and more to reach people who need home improvement services.

Keep reading to learn what home improvement PPC is and how you can start creating your PPC strategy!

Don’t want to wait to grow your home improvement company?Contact us onlineor call us today at888-601-5359to speak with a strategist about ourPPC services!

What is PPC for home improvement companies?

PPC for home improvement involves running paid advertisements through search engines, social media, and third-party websites. PPC ads operate on a pay-per-click basis, so you only pay when someone clicks on your home improvement ad.

How to do PPC for home improvement companies

Ready to create your PPC strategy for home improvement companies? Here’s how to get started:

1. Identify who you’re targeting

If you want to do PPC for home improvement successfully, startby identifying your target audience. Your ads won’t succeed unless you reach people who need to hire a home improvement company.

There are two main types of targeting with home improvement PPC ads:

Keyword targeting

Keyword targeting involves identifying key terms to target within ads. You use this type of targeting for search ads. When users type in a keyword, it triggers ads targeting that keyword to appear in search results.

To do keyword targeting, you must firstconduct keyword researchand identify terms related to your ads. Using akeyword research toollikeKeywordsFXwill help you generate keyword ideas for your ads.

You’ll want to focus onlong-tail keywordsfor your ads, which contain three or more words. Long-tail keywords work best for search ads because they’re specific, so they attract people interested in your services.

Additionally, long-tail keywords cost less per click, enabling you to get more from your ad budget.

Audience targeting

Another targeting option with home improvement PPC isaudience targeting.Social media adsuse audience targeting to put your ads in front of people who need a home improvement professional.

To do audience targeting, you must determine who’s in your target audience. You’ll want to identify information like their:

• Age
• Gender
• Location
• Occupation
• Income
• Buying habits

When you know identifying information about your target audience, you can target them using that information to help you reach people who need your services.

2. Create compelling ad copy

If you want to know how to do PPC for home improvement companies, start by creatingcompelling ad copy.

Your ad copy provides your audience with the information they need about your home improvement services. You need to create informative, compelling广告文案to entice prospects to click on your ads.

Whether you runsearch ads或社会媒体广告,需要工艺广告文案那t provides your audience with the information they need. For example, if you’re advertising your kitchen remodeling services, your ad copy must focus on those services and why people should choose you.

In addition to ad copy, you may also need a visual element for your ads. Social media ads and display ads typically include a photo or video. If you use a visual element with your ad copy, you’ll want to ensure that it’s high-quality and relevant to your ad copy.

3. Test your ads frequently

When you do home improvement PPC, you must test your ads frequently. When you craft your ads, there’s always room to improve them and drive better results. By testing your ads, you find ways to make small changes and optimize your ads.

You can tell multiple elements of your ads, including:

• Ad copy
• Keyword targeting
• Audience targeting
• Landing page
• Call to action (CTA)
• And more

When you test the elements, only test one element at a time. If you try testing too many elements at once, you won’t get clear results about what’s impacting your ads. You won’t know if a change positively or negatively impacts your ads if you make too many changes at the same time.

By testing your ads, you discover how to make improvements to drive better results for your business.

4. Monitor ad performance

A key component of a PPC strategy for home improvement companies ismonitoring ad performance. Many companies make the mistake of launching ads and never checking on their performance —72% of companieshaven’t looked at their ad campaigns in over a month.

Neglecting to monitor your ad campaigns means you throw away money and miss out on increased revenue for your business.

By monitoring your ad performance, you see what ads drive results and meet your goals, and what ads fall short. You’ll want to monitor critical metrics like:

• Impressions
• Clicks
• Clickthrough rate (CTR)
• Bounce rate
• Conversions

Tracking these metrics helps you see where your ads succeed and where they fall short.

You may find, for example, that your ad on bathroom remodeling has a high number of clicks, but low conversions and ahigh bounce rate. That could indicate that your landing page needs adjustments to boost your conversions.

Monitoring your ad performance will help you continually adjust your PPC strategy to drive better results with your home improvement PPC.

Get started with PPC for home improvement today

Investing in a PPC strategy for home improvement companies is the key to growing your business and earning new clients. A paid advertising strategy will help you put your company before prospects who need a home improvement professional and get more clients to hire your company.

Feeling overwhelmed with starting a home improvement PPC strategy? WebFX can help.

We have a team of over 500 paid advertising experts that know how to craft and launch successful campaigns. In the past five years, we’ve drivenover 7.8 million leadsfor our clients, on top of $3 billion in revenue.

Ready to earn more clients for your home improvement business?Contact us onlineor call us today at888-601-5359to speak with a strategist about ourPPC services!