What Is an SEO Platform?

Search engine optimization (SEO)is an intricate strategy, and if you don’t have experience with it, it can quickly feel overwhelming. To help you manage your SEO better, you may look into investing in an SEO platform. On this page, we’ll cover the following information:

• 什么是SEO平台？
• What should you look for with an SEO platform?
• FAQs about search engine optimization platforms

Keep reading to learn more!

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什么是SEO平台？

An SEO platform is an all-encompassing marketing solution that helps you manage your SEO. These platforms offer multiple functions, from management to implementing SEO strategies to monitoring your search engine performance, so you can get the most from your strategy.

What to look for in an SEO platform

的re are many SEO management platforms on the market, so it’s challenging to know which platforms are best for your business. If you want to find the best SEO platform, look for these characteristics:

1. Keyword tracking

When you’re looking for the best SEO platform, make sure your platform has keyword tracking.Keywordsare a critical component of SEO. When users use keywords in their search queries, it triggers relevant listings to appear in search results.

So, for your business to appear in the right results, you must integrate relevant terms into your page.

Once you incorporate these terms, your job is not done. You need to track how these keywords perform, so you can see if they’re driving results for your business. Your search engine optimization platform should include keyword tracking features that enable you to track specific keywords and see where your site ranks for them.

此功能将帮助您发现表现最佳的关键字，因此您可以找到类似的关键字以集成到您的网站中，以增加在线可见性。此外，您可以识别出低表现的关键字，并弄清楚如何提高性能或选择不同的关键字。

2. Content Discovery and Optimizing Content

A great platform for SEO will help you identify future content opportunities and suggest ways to optimize your content through the use of AI technology. If your SEO platform can identify trends in the type of content you’re publishing, you can see what types of content perform best and possible topics for future content.

3. Lead reporting

Another critical component of your search engine optimization platform islead reporting. When people click on your listings in the search results, you want to keep track of who they are and what they’re doing on your site. This information is fundamental to understanding your audience better while optimizing your site experience to keep more leads engaged.

的best SEO platform will help you identify critical behaviors, such as:

• 线索如何到达您的网站
• What pages they visit while on your site
• 哪个页面吸引了最多的流量和线索

有一些搜索引擎优化平台MarketingCloudFX, you can get real-time reporting of your audience’s activity on your site, which helps you gain better insight into who’s visiting your site and what they do when they reach your site.

3. Lead nurturing

Along with lead reporting, your SEO platform needs to include lead nurturing. Identifying and capturing leads is the first part of the process. The second part is nudging those leads towards becoming customers.

您的SEO软件应提供主要的培养服务，以帮助您与潜在客户建立关系。该软件的这一部分应该为您提供与观众不断互动并保持品牌处于最前沿的选择的选项。例如，MarketingCloudFX使您能够为特定操作设置自定义触发器，以便您保持受众的参与度。

It also offersemail marketing automation, allowing you to continuously sendpersonalized email contentthat keeps leads coming back.

4. Conversion analysis

When you look at an SEO management platform, it should have some form of conversion analysis. Conversions come in numerous forms, including:

• Sales
• Email sign-ups
• Form submissions
• Phone calls

使用SEO软件平台，可以帮助您跟踪这些行为并分析模式，以获得对SEO有效性的宝贵见解。因此，例如，MarketCloudFX提供的功能之一是call tracking. With this feature, you get unique numbers for your pages to see which ones drive the most calls for your business.

Having a feature like this in your SEO management platform is paramount to helping you measure your campaign’s success.

5. Analytics tracking

Conversions aren’t the only metrics you’ll track with your SEO campaign. Your SEO management platform needs to make it easy for you totrack important SEO metrics, so you can see if your campaign is effective. You’ll want to track important metrics like:

• Traffic flow
• Clicks
• Click-through rate (CTR)
• 跳出率
• Keyword ranking

您的搜索引擎优化平台应使您能够跟踪这些指标，以及更多，以监视SEO性能。您应该清楚地了解您的可见性以及网站在搜索结果中的表现。

6. Software integration

你的最后一件事want to look for from your SEO management platform is software integration. The best SEO platform will enable you to integrate other platforms into your tool to have a more comprehensive SEO experience. Most importantly, you’ll want to ensure your SEO software supportsGoogle Analytics.

Google Analytics is where you’ll get a lot of your SEO data, so the ability to link Google Analytics and your software for SEO is vital. Additionally, you’ll want to look for other crucial integrations to make your marketing campaigns flow better. Some integrations to look for include:

• Shopify
• Facebook Advertising
• Salesforce
• Amazon Seller Central

For example, MarketingCloudFX integrates withcustomer relationship management (CRM) software. This integration feature makes it easy for you to document and share data between your sales and marketing teams.

关于SEO平台的常见问题解答

关于SEO平台还有一些其他问题吗？这里有一些常见问题：

What’s the difference between SEO platforms and SEO tools?

When you’re learning about SEO platforms, you may hear some people mention SEO tools as well. These two terms may sound like they mean the same thing, but they’re different.

SEO平台在一个平台上包含多个功能。例如，MarketingCloudFX使您能够跟踪潜在客户，发送电子邮件以培养潜在客户，跟踪站点分析等等。另一方面，SEO工具仅服务于特定功能。

So, for example,KeywordsFXis an SEO tool that helps you find keywords for your site — this function is it’s only purpose. To make it simple, SEO tools only serve one purpose, while SEO platforms encompass numerous functions and purposes.

How much do SEO platforms cost?

When you learn what an SEO platform offers, you may get excited by all the features you’ll get. But amid that excitement, you’ll have a burning question on your mind: How much will it cost?

Truthfully, the cost of an SEO management platform varies greatly. It depends upon what the platform offers. Some SEO platforms provide more than others, so they may cost more.

的other issue with cost, however, is that many companies won’t publish their prices online.

It makes it challenging for you to compare software prices if you must contact every company to find out their features and pricing. With MarketingCloudFX, you can see theprices published online, so you know how much the tool costs.

Do I just need an SEO platform, or should I invest in services?

When looking at the best SEO platform, you may wonder if the platform is enough or if you require additional help. So, how do you determine if you need to go beyond an SEO platform and invest inSEO services?

Here are some questions to ask yourself:

• Do I have experience with SEO?
• Do I have the time to dedicate to implementing and monitoring my SEO?
• Do I have time to analyze the results of my SEO?
• Do I know how to fix issues with my SEO?
• Do I know how to interpret the data I get from my SEO?

If you answered yes to all these questions, you’d be fine with using an SEO platform to manage your campaign — but if you answered no, you might want to考虑投资SEO服务. WithWebFX的SEO服务, for example, you’ll have a team of experts managing your SEO and using SEO software to help you get the most from your campaigns. As your SEO company, we can help you track, analyze, and optimize your SEO performance.

MarketingCloudFX is the best SEO platform

Don’t waste any more time trying to find an SEO platform that will do everything you need. MarketingCloudFX is an all-inclusive SEO platform that will help you manage all aspects of your SEO campaign, from keyword tracking to lead nurturing. Give us a call at888-601-5359orcontact us online了解更多有关如何MarketingCloudFXcan help you manage yourSEO management!