您是否经营基于服务的本地业务？您是否想达到更多高质量的潜在客户并最大化广告预算？Google’s Local Services ads (LSAs)可以帮助您实现目标！
在这篇文章中，我们将查看Google本地服务广告是什么，以及LSA对像您这样的企业的五个好处。继续阅读以了解更多 -subscribe to our emailsto keep up with the latest tips for maximizing your paid ad spend!
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What are Google’s Local Services ads?
当用户搜索本地服务时，本地服务广告（或LSA）出现在搜索结果的顶部。LSA可在精选城市提供基于服务的业务，例如：
Want to know if your business is eligible for LSAs? Check out the video below, and立即联系网络策略师。
LSA可以采用按付费模式运行，因此您只有在人们与您的业务联系时才付款。这意味着您仅支付最合格的潜在客户。
仍然不确定LSA是否适合您的业务？继续阅读以了解LSA的前五名好处。
1.本地服务广告推动更多可见性和点击
Maybe your website is showing up organically in the search results, and maybe yourGoogle My Business listing出现在Local Pack。也许你甚至在奔跑pay-per-click ads这显示在有机清单上方。但是，有一项功能甚至比所有这些结果都要高，该功能在页面顶部显示：LSAS。
在搜索结果的顶部列出可以为您的企业提供更多的知名度和领导。研究表明当LSA在搜索结果中显示时，他们将获得几乎所有点击的14％。如果您不运行LSA，您错过了14％的潜在潜在客户!
Since LSAs are one of the newestsearch result features, many of your competitors are likely not running them yet, giving you the opportunity to be first-to-market with this strategy. You may only be competing with one or two other LSAs in your city rather than the dozens, or even hundreds, of businesses vying for a spot on the first page of organic or Local Pack results. Additionally, the sooner you create an LSA, the more established your listing will be if your competitors ever do decide to try to catch up.
With time, you’ll acquire reviews and the confidence of Google and users alike, which will improve the ranking of your LSA.
2.有了本地服务广告，您只为可行的潜在客户付费
垃圾和无关紧要的潜在客户浪费了您宝贵的时间和金钱。您知道类型 - 涉及您不需要的东西的范围表单提交，或者在不服务的位置请求服务的电话。而且，唯一比获得垃圾邮件铅的唯一事情就是必须为此付出代价。
With LSAs, you never have to! Remember, with LSAs, you only pay for a lead once a user sees your adand决定与您联系。这种方法消除了您可能会从按次付费或按点击广告收到的许多不合格的流量。
Of course, invalid leads do still occur from time to time, but with LSAs, you don’t have to pay for them. Google considers a lead invalid if:
- 请求的工作不是您广告宣传的服务
- The requested location isn’t one you serve
- The contact was unintentional
- The lead was soliciting or trying to sell you something
- The lead was seeking employment with your business
- 线索来自机器人或预先录制
- The lead provided incorrect contact information or no way to contact them
如果你r LSA receives a spammy or invalid lead, you can simply click “Dispute” and select the reason the lead is invalid. Within one week, Google will review your dispute and credit you the cost of the lead. This means that 100% of your LSA advertising budget will directly result in viable leads for your business.
3. You can target exactly where and when your Local Services ad displays
Google LSAs offer specific targeting options that ensure you’re only showing your ad where and when you want to show. When you set up your profile, you’ll be able to choose the exact cities or ZIP codes where you provide services. Your ad will only show for users located in or searching for service in those locations.
You can update your profile at any time to add or remove cites or ZIP codes. A unique feature of LSAs is that you’re not required to list all the service areas that you serve. For example, if there is a particular area where business has been slow, you could run LSAs only in that area to promote sales there.
Google还允许您随时暂停广告。如果您的团队不知所措，无法承担更多，或者您的业务因任何原因暂时关闭，您可能会选择暂停它。您可以暂停它多长时间 - 从短短几个小时到几周或几个月。
直燃型溴化锂的特性之一,集them apart from most digital advertising, is that when your ad is paused, your listing is still eligible to show. It will appear below the paid ads, and you will never be charged for any leads it drives while it’s paused.
4. LSAs provide cost-per-lead transparency
With many marketing channels, it can be difficult or even impossible before you begin your campaign to determine how much money you’ll need to spend to get a positivereturn on your investment。幸运的是，本地服务广告这不是问题。在您开始运行LSA之前，在预算设置过程中，Google将为您提供每领先成本（CPL）您可以期待。
该CPL不是一个通用的猜测，它是您行业和地理位置的特定猜测。然后，您可以选择根据美元数量或每周所需的潜在客户数量设置预算。Google允许您随时增加或减少预算。
This level of transparency about how your budget will be spent allows you to make the most informed decisions possible about your advertising strategy.
5.您可以通过Google保证来促进信心
TheGoogle担保badgeprotects customers who book services through LSAs — and it shows potential customers that they can trust your business. If a customer is dissatisfied with a business’s work, they can contact Google, and Google may refund them for the service, at no cost to the business. To earn the Guarantee, you must show proof of your business license and insurance.
Additionally, each of your field workers and the business owner must undergo a background check, which is completely free to you. TheGoogle担保is a part of efforts to stop spam and false local business listings. Google wants users to trust that the businesses appearing in search results are legitimate, so it only awards the Google Guarantee to businesses it trusts to provide safe and effective service to customers.
Earning this badge is the perfect way to signal to potential customers that your company provides proven, high-quality work.
Get started with LSAs today!
在WebFX，我们的团队local marketing experts将帮助您开始本地广告活动。作为一个Google Premier Partner，我们知道用付费广告推动结果需要什么。
想知道更多？了解我们的LSA management services。如果您准备好开始，contact us todayand see how Local Services ads can help your business grow!
