结束one billion daily users在Facebook上，您有一个很好的机会向对您的业务感兴趣的人做广告。还有另一个奖励？由于Facebook拥有Instagram，因此您可以同时在两个平台上使用相同的广告进行广告。
As you investigate your advertising options, you’ll find that there are manyFacebook广告位置可用于您的企业。那么，哪个位置最好？以及如何选择正确的类型的Facebook广告?
We’ll answer those questions, and more, in this guide to Facebook advertising placements. Keep reading to find out more!
Facebookad placement options: Where can my ads appear?
当您运行Facebook广告时，您的广告可以出现在不同位置的多个平台上。您的广告可以显示的平台包括：
- Facebook Messenger
- Facebook受众网络
除非您另有说明，否则Facebook将把您的广告放在这些平台上的任何一个中（我们稍后会深入研究）。至于安置，您有很多选择where your ads can appearon these different platforms.
Facebook广告位置: In-feed
The first place we’ll look at is the option for your ads to appear in social media feeds. Here are the possibilities for in-feed ad placements.
Facebook新闻源
If you’ve ever scrolled through Facebook and seen a sponsored post, you’ve seen a Facebook newsfeed ad. These ads blend in with other content on the page and appear in a targeted user’s newsfeed.
您可以在桌面，Facebook应用程序和移动浏览器上的Facebook上看到这些广告。
Instagram newsfeed
我们的Facebook广告位置列表的下一个是Instagram NewsFeed。通过应用程序访问Instagram时，这些广告会出现在您的提要中。
Like Facebook feed ads, these ads blend into users’ newsfeeds and look like regular posts.
FacebookMarketplace
Facebook市场广告出现在市场主页上。当用户在Facebook应用程序或桌面上浏览市场时，它们会看到这些广告。
Facebook视频供稿
When you run an ad in the Facebook video feed, your ad appears in two places. You can appear in a video-only environment like the Facebook Watch section of the app, or in the Facebook newsfeed.
Facebookright column
Another one of Facebook’s advertising placement is in their right column.
Your audience will only see these ads on desktop.
Instagram Explore
Instagram Explore广告出现在用户的新闻源中，但根据其在搜索和探索部分中的看法触发。如果有人单击本节中的照片或感兴趣的视频，例如化妆，它可以像下面的新闻源一样触发相关的广告，如下面的广告。
Facebook Messenger收件箱
With Messenger inbox ads, your ads appear on the home tab of Facebook Messenger.
Stories
Next on our list of Facebook advertising placements is stories. Your ads can appear in the stories feature for the following platforms:
- Facebook故事
- Instagram Stories
- Messenger Stories
These ads appear in between friends and family’s story posts as a user clicks through to the next one. You’ll see the brand’s name in the top left corner of their ad, as well as the word “sponsored” to indicate paid content.
Other ad types
现在，我们已经介绍了最常见的Facebook广告位置，让我们深入了解一些可以用来宣传业务的选择。
Facebookin-stream video ads
这些广告可以出现在视频内容之前，期间或之后。这些广告可以出现在Facebook观看部分中的视频中。您还可以与在Facebook上实时直播的选定合作伙伴一起运行这些广告，包括游戏流媒体，现场直播公司等。
Facebook搜索结果
When you choose this Facebook ad placement option, your ads appear next to Marketplace search results, as well as relevant Facebook results.
Messenger sponsored messages
有了Messenger赞助消息，您的广告出现在与Messenger上与您的业务进行现有对话的人的消息中。
这是您将铅变成转换的绝佳方法。
How to choose your Facebook ad placements
现在，您知道了Facebook广告位置选项，可以选择广告的最佳位置。按照以下步骤选择您的广告位置：
- 进入广告经理
- 选择你的广告目标(笔记：并非所有目标都支持所有广告位置！）
- Go to the placements section (笔记：自动放置是预选的）
- Select manual placement
- 取消选中您不希望广告出现的位置
- 选择您希望广告出现的设备（桌面和手机）
- Deselect (if applicable) the platforms you don’t want your ads on (Facebook, Instagram, Messenger, Audience Network)
- Save your changes
Should you do an automatic ad placement or manual ad placement?
You’ll notice that with your ads, you can choose automatic placement or manual placement. When you’re presented with these options, you may wonder if you should choose your ad placement or let Facebook choose it for you.
The answer isn’t exactly straightforward. Both options have their benefits for your business.
Benefits of automatic ad placement
If you want to get the most out of your budget, automatic ad placement can be your best option. Facebook will place your ads in locations that will help you maximize your budget. At the same time, you still might show ads in places that don’t drive the best results for your business.
手动广告放置的好处
On the other hand, manual ad placement enables you to streamline your ads through placements that you know will reach your audience. You’re choosing where your ads show up, so you can put your ads in placements where your audience is likely to see them. The downfall with this option is that your placements may not be the most cost-effective.
Overall, you need to determine your campaign’s goals, so you can decide if the manual placement or automatic placement will benefit your business more.
4 Facebook ad placement best practices
在你开始选择你的Facebook advertising placements, check out these four best practices!
1. Choose the right ad objective
When you look at Facebook ad placements, you’ll find that some ad objectives don’t support certain types of placements. If you’re looking to choose your ad placements manually, you need to ensure that your ad objective enables you to determine the placement you desire. You can see an extensive list of ad objectives and their supporting ad placements below:
2.自动放置旋转
在我们的Facebook广告安置列表中的下一个最佳实践是尝试自动放置。自动安置为您提供了一个绝佳的机会，可以看到哪些广告位置为您的业务带来了最佳结果。您需要为广告设置持续时间，并在广告运行时间内跟踪相关数据，例如点击和转换。
然后，当广告完成运行后，您可以查看哪些位置是最佳性能者。这样的测试可以帮助您看到：
- Which placements garner the most engagement
- Which platforms your audience uses the most (Facebook, Instagram, etc.)
- 哪些位置成本最高
- Which placements have the best return on investment for your business
- Which devices your audience uses the most
This information can help you create ads that target your best placement options, which you can set with manual placement.
3.不要限制自己的Facebook广告位置
公司犯的一个大错误是限制他们通过Facebook的位置数量。如您所见，Facebook提供了10多个不同的地方供您宣传您的业务。虽然这为您带来了最佳选择，但限制您的选择可能会产生负面影响。
If you limit your business to only one or two placements, you might not reach as many people as you would if you were limited to seven or eight placements. Additionally, you limit yourself to the most expensive placements, which can quickly eat up your budget. So, while you can get selective with your Facebook ad placements, try not to narrow down your list so far that it negatively impacts your campaign!
4. Keep track of your ad campaigns
When you’re trying out different Facebook advertising placements, keep track of your campaign performance. You want to ensure that your campaigns are driving the results you desire. Every ad campaign is different.
您可能会有一个在Facebook NewsFeed中表现良好的广告，而另一个广告系列在Instagram故事中表现最好。如果您跟踪广告系列，则可以掌握在有效的工作之上，如果他们不成功，可以调整他们的位置。
Get help choosing your Facebook advertising placements with a Meta Business Partner
有了这么多的Facebook广告位置，您可能不知道从哪里开始或如何确定哪些效果最好。在WebFX，我们有十多年的运行经验social media advertisingcampaigns and can help you find the right placements for yours. In fact, we’ve driven over$3 billion in sales and over 7.8 million leads对于过去五年来我们的客户。准备发射Facebook广告活动that helps you reach more qualified leads and earn sales?
与我们联系以获取免费报价or call us today at888-601-5359to speak with a strategist!
