What Are the Most Important KPIs for Google Ads?

虽然拥有过多的信息总是比太少的更好，但是最好正确的信息。这意味着确定您网站的合适KPI，在Google广告中找到它们，并使用它们来使您的PPC广告系列更好。

The best metrics may vary from one campaign to another, but theseGoogle广告KPI是取得成功最有用的一些。

1.印象

Successful ads have to start by showing up for people in your target audience. Every time your ad displays, it’s called an “impression.”

The impressions metric isn’t necessarily an indication of how well your ad is performing, but it shows you how many people actually see it. And you can’t have a successful ad if nobody sees it in the first place, so you need to watch the number of impressions you get per day, week, or month.

2. Click-through rate

有人看到您的广告后，他们有机会点击它。每次他们这样做时，都可以单击。而且每次他们不这样做，它都不符合任何事情。

The percentage of people who click your ads to go to your site is called the “click-through rate” (CTR). These are the people that your ad engaged, and a high CTR is an indication that your ad is performing exceptionally well.

As you measure CTR, you may discover one search term outperforming another, or a call to action that’s particularly powerful. Look at the ads that get the best CTR to determine how you can refine your whole strategy for more clicks.

3。Conversion rate

当有人点击您的广告时，他们会转到一个登陆页面，该页面鼓励他们采取特定的行动，以帮助他们成为付费客户。

The people who follow through with that action contribute to your conversion rate, which is a measurement of how many people click on your ads and然后become customers.

This KPI will also give you an idea about how good yourGoogle广告投资回报率（ROI）是。您的转化率越好，您赚的钱就越多。

4.每次转换成本

PPC广告是独一无二的，因为您对广告成本的控制权有多少。您可以随时根据要花费的数量调整每个关键字的投标。

每次转换的成本显示您在赚取的每笔转换中花费的平均金额。理想情况下，这一成本将尽可能低。但是，并不是每个人都在单击您的广告后转换，因此这一成本可能很高。

不过，您从平均转化率中获得的收益应该足以支付费用。如果不是这样，您需要对PPC广告系列进行一些重大更改。

5. Average position

平均位置表明您的广告通常在触发时会下降。因此，如果您的平均位置为7.5，则最常出现在广告列表的底部。如果您平均有3.2，通常会出现在顶部。

Your ad needs to place eighth or higher to get on the first page of ad results. Naturally, the ad that’s listed first has the best chance of getting the most clicks, but that doesn’t mean your campaign is bad if you show up lower than that.

In fact, you can still get enough traffic and conversions to justify your PPC campaign if your average position is seventh or eighth — you just won’t get as much traffic as first or second.

6。Quality score

Quality score is an expression of how reliableyour companyis in showing people relevant information. So if someone looks up “running shoes,” then clicks your ad, but they go to a page about dress shoes, your quality score won’t be high.

However, if someone looks up “running shoes,” then clicks on your ad, and they go to a page that sells sneakers, your quality score will be much higher — and you’ll probably get a new customer!

When your quality score is high, Google Ads will actually give you a discount on your ad costs since you’ve proven that you’re a reliable source of information for Google users. That means your cost per conversion goes down and your ROI goes up.

But when your quality score is low, you’ll actually paymore保持同样的广告定位的关键词。That’s why it’s important to learnhow to improve your Google Ads quality score。

质量得分基于一到10的比例，而Google认为五个是平均值。

如果您的质量分数是完美的10，那么与质量分数为5相比，您可以获得50％的关键字折扣。

另一方面，如果您的质量得分是一个，您就付款400% more因为您已经向Google展示了您的来源很差。

考虑到这一点，关注您的质量分数至关重要 - 特别是如果您想节省PPC广告系列的钱。

WebFX knows KPIs and PPC

At WebFX, we have a full team of PPC experts who have worked in the industry for years. They know how to help companies grow, especially over long periods of time. With your investment in good hands, we’ll check critical KPIs as often as possible to make sure your PPC campaign brings you more customers — and revenue.

Contact us today to set up a PPC strategy that’ll help grow your company!