近年来谷歌变得如此“聪明”，以至于您真的不需要任何专门知识就可以有效地使用它。我输入复杂的意识流查询的次数比我应该输入的要多，但谷歌总是给我想要的结果。随着谷歌越来越好，搜索运算符的使用越来越少。
它们过去提供的功能现在基本上已经融入到搜索过程中了。但是，从营销的角度来看，你需要能够与普通用户进行“不同”的搜索。下面，我列出了8个谷歌搜索操作符的列表，以及每个操作符的功能，以及如何将它们组合起来以获得最大的营销效用。
inurl:
操作符只返回URL中实际存在给定查询的搜索结果。这一点应该是大多数营销人员的必读内容，因为它可以让你比普通的搜索查询更精确地挖掘网站的架构。
取名:
与inurl:非常类似，intitle:操作符只显示位于
标记中的给定查询的结果。</p>
<h2 id="616723179a361-2">网站:</h2>
<p>
<noscript>
<img class="aligncenter size-full wp-image-14018" src="//www.psicolabor.com/wp-content/uploads/2021/10/site.jpg" alt="网站运营商" width="801" height="154">
</noscript><img class="lazyload aligncenter size-full wp-image-14018" src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20801%20154%22%3E%3C/svg%3E" data-src="//www.psicolabor.com/wp-content/uploads/2021/10/site.jpg" alt="网站运营商" width="801" height="154">操作符将您的查询限制到一个给定的网站。例如，搜索“site:apple.com iphone”只会返回属于apple.com的iphone相关结果。在根域上执行“site:”搜索还可以让您快速查看给定网站的确切大小，因为谷歌的“About x,xxx results”指标告诉您在特定域上托管了多少页面。</p>
<p class="content-break"></p>
<h2 id="616723179a361-3">相关:</h2>
<p>
<noscript>
<img class="aligncenter size-full wp-image-14017" src="//www.psicolabor.com/wp-content/uploads/2021/10/related.jpg" alt="相关的操作" width="802" height="430">
</noscript><img class="lazyload aligncenter size-full wp-image-14017" src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20802%20430%22%3E%3C/svg%3E" data-src="//www.psicolabor.com/wp-content/uploads/2021/10/related.jpg" alt="相关的操作" width="802" height="430">操作符将返回谷歌认为与您附加到它的任何查询或站点“相关”的结果。它对网站最有用，因为它可以让您稍稍了解谷歌是如何思考的。例如，搜索“related:apple.com”会返回macrumors、macworld、macobserver等网站。</p>
<p class="content-break"></p>
<p>related: operator是一种在特定细分市场中定位最高权威网站的极好方法。</p>
<h2 id="616723179a361-4">*(通配符)</h2>
<p>
<noscript>
<img class="aligncenter size-full wp-image-14021" src="//www.psicolabor.com/wp-content/uploads/2021/10/wildcard.jpg" alt="通配符运营商" width="793" height="429">
</noscript><img class="lazyload aligncenter size-full wp-image-14021" src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20793%20429%22%3E%3C/svg%3E" data-src="//www.psicolabor.com/wp-content/uploads/2021/10/wildcard.jpg" alt="通配符运营商" width="793" height="429">星号作为通配符是一个简洁的小操作符。如果你想用一个<a href="//www.psicolabor.com/blog/seo/types-of-search-queries/">搜索查询</a>，这是你应该使用的。它有点像谷歌的填空指示符。</p>
<p class="content-break"></p>
<p>例如，搜索“谷歌* my life”将返回一系列结果，从“谷歌<calendar simplified > my life”到“谷歌<runs> my life”。</p>
<h2 id="616723179a361-5">．．(在范围内搜索)</h2>
<p>
<noscript>
<img class="aligncenter size-full wp-image-14016" src="//www.psicolabor.com/wp-content/uploads/2021/10/range.jpg" alt="范围运算符" width="791" height="657">
</noscript><img class="lazyload aligncenter size-full wp-image-14016" src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20791%20657%22%3E%3C/svg%3E" data-src="//www.psicolabor.com/wp-content/uploads/2021/10/range.jpg" alt="范围运算符" width="791" height="657">. .运算符告诉谷歌返回指定范围内的所有结果。</p>
<p class="content-break"></p>
<p>假设你几天前读了一份“2016年最佳XX部电影”榜单，但不记得榜单上有多少部电影。您可以简单地查询诸如“top 1..”“2016年100部电影”，谷歌会向你展示任何一到100部电影的“最佳电影”列表。</p>
<h2 id="616723179a361-6">文件类型:</h2>
<p>
<noscript>
<img class="aligncenter size-full wp-image-14012" src="//www.psicolabor.com/wp-content/uploads/2021/10/filetype.jpg" alt="文件类型操作符" width="864" height="60">
</noscript><img class="lazyload aligncenter size-full wp-image-14012" src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20864%2060%22%3E%3C/svg%3E" data-src="//www.psicolabor.com/wp-content/uploads/2021/10/filetype.jpg" alt="文件类型操作符" width="864" height="60">操作符允许您将搜索限制为特定的文件类型后缀。例如，搜索“seo checklist filetype:pdf”会显示所有“seo checklist”的结果都是pdf文件。</p>
<h2 id="616723179a361-7">缓存:</h2>
<p>
<noscript>
<img class="aligncenter size-large wp-image-14011" src="//www.psicolabor.com/wp-content/uploads/2021/10/cache-1024x97.jpg" alt="缓存操作符" width="1024" height="97">
</noscript><img class="lazyload aligncenter size-large wp-image-14011" src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201024%2097%22%3E%3C/svg%3E" data-src="//www.psicolabor.com/wp-content/uploads/2021/10/cache-1024x97.jpg" alt="缓存操作符" width="1024" height="97">操作符可以让你查看谷歌最近缓存的网站版本。如果你使用Chrome浏览器，只要在你感兴趣的网址前加上“cache:”就可以了。您将看到页面的谷歌缓存版本，以及页面最后一次访问的时间，而不是实时URL。</p>
<p class="content-break"></p>
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<h3 class="card-title" data-toc-ignore>WebFX SEO检查程序</h3>
<ul class="card-list">
<li><span>它是全面的</span></li>
<li><span>这是直接的。</span></li>
<li><span>这是<u>免费的。</u></span></li>
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</div>
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<h2 id="616723179a361-8">使用它们在一起</h2>
<p>虽然谷歌搜索操作符的列表单独使用是有用的，但当它们结合在一起时，就会真正发光发亮。首先，在组合搜索操作符时要记住这一点:许多这样的操作符只应用于它们后面的单词。例如，查询[intitle:guest发帖指南]将只对单词“guest”应用intitle:操作符。有两种方法可以解决这个问题。</p>
<p class="content-break"></p>
<p>首先,你<em>可以</em>通过在短语周围加上引号，应用这些运算符来精确匹配短语，如“guest发帖指南”，搜索结果类似于:[intitle:“guest发帖指南”]。在本例中，您告诉谷歌，您只想要包含确切短语“guest posting guide”的结果，因此将intitle:应用于整个短语，就像应用于单个单词一样。如果您想将intitle:与不同的单词一起使用，但不以精确匹配的顺序使用，则可以在一个查询中多次调用操作符，像这样:[intitle:guest intitle:posting intitle:guide]。</p>
<p class="content-break"></p>
<p>考虑到这一点，以下是这些运算符的一些常见的、有用的组合:</p>
<h4 id="616723179a361-9">案例1:竞争对手研究</h4>
<p>想要查看竞争对手是否有关于某个特定主题的博客文章或文章?查询[site:competitorsite.com intitle: " topic of interest "]，谷歌将返回指定网站上标题中有这些词的任何帖子或页面。<noscript>
<img class="aligncenter size-full wp-image-14019" src="//www.psicolabor.com/wp-content/uploads/2021/10/site-intitle.jpg" alt="竞争对手研究例子" width="842" height="477">
</noscript><img class="lazyload aligncenter size-full wp-image-14019" src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20842%20477%22%3E%3C/svg%3E" data-src="//www.psicolabor.com/wp-content/uploads/2021/10/site-intitle.jpg" alt="竞争对手研究例子" width="842" height="477">如果您只想知道竞争对手有多少篇博客，您可以这样查询他们的博客目录- [site:competitorsite.com/blog] -然后，瞧，您就可以确切地知道他们正在使用多少篇博客了。</p>
<p class="content-break"></p>
<h4 id="616723179a361-10">案例2:链接建设机会</h4>
<p>如果您想查看某个网站是否接受用户提交的帖子，您可以查询[site:example.com inurl:guest inurl:contributor]的变体。<noscript>
<img class="aligncenter size-full wp-image-14013" src="//www.psicolabor.com/wp-content/uploads/2021/10/guest-post.jpg" alt="篇文章的例子" width="837" height="301">
</noscript><img class="lazyload aligncenter size-full wp-image-14013" src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20837%20301%22%3E%3C/svg%3E" data-src="//www.psicolabor.com/wp-content/uploads/2021/10/guest-post.jpg" alt="篇文章的例子" width="837" height="301">您将获得托管在该特定域上的任何URL，在段代码中包含“guest contributor”。您可以在此查询中添加任何其他关键字，以查找与特定行业、位置等相关的客户发帖机会。</p>
<p class="content-break"></p>
<h4 id="616723179a361-11">案例3:更有效的搜索</h4>
<p>当你在网上用谷歌搜索时，这些操作符是一种很好的节省时间的方法。假设您想查看一个权威网站，了解如何有效地使用谷歌Analytics，但又不想费力地浏览跨越数年的数千篇博客文章。继续并查询[site:authoritysite.com intitle: "谷歌analytics "]。</p>
<p class="content-break"></p>
<p>
<noscript>
<img class="aligncenter size-full wp-image-14020" src="//www.psicolabor.com/wp-content/uploads/2021/10/site-intitle-ga.jpg" alt="搜索有效的例子" width="836" height="471">
</noscript><img class="lazyload aligncenter size-full wp-image-14020" src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20836%20471%22%3E%3C/svg%3E" data-src="//www.psicolabor.com/wp-content/uploads/2021/10/site-intitle-ga.jpg" alt="搜索有效的例子" width="836" height="471">就像这样，你会有一个该网站已经发布的相关内容的列表<a href="//www.psicolabor.com/analytics/glossary/what-is-google-analytics/">谷歌分析。</a></p>
<h4 id="616723179a361-12">案例4:在某个网站上找到所有的指南、资源等</h4>
<p>大多数发布指南或电子书的网站都有一个中央枢纽区域，你可以从那里访问所有的指南或电子书，但并非所有的网站都是这样。您可以简单地查询[site:example.com filetype:pdf]以获得该网站上托管的所有pdf文件的完整列表。</p>
<p class="content-break"></p>
<p>这使得浏览和下载这些文件很容易，而不用花时间点击他们的网站。</p>
<h2 id="616723179a361-13">创意</h2>
<p>所有这些例子都是谷歌的基本用法<a href="//www.psicolabor.com/blog/google/google-advanced-search-operators-cheat-sheet/">强大的搜索操作符</a>．很容易看出，通过一点练习和创造力，您可以获得非常具体和有针对性的查询。这些操作符确实为谷歌的功能打开了一个新世界，无论你是什么类型的用户。</p>
<p class="content-break"></p>
<h2 id="616723179a361-14">你的公司是否有效地使用搜索运营商?</h2>
<p>当使用谷歌的搜索操作符进行自定义搜索时，天空是无限的。如果你或你的公司有任何喜欢的运营商组合或聪明的运营商案例，请在评论中告诉我!</p>
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<div class="theiaStickySidebar">
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<div class="wysiwyg-widget table-of-contents">
<div class="widget_collapse">
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<h4 class="widget_collapse-title"><i class="ic_sb-list-square"></i>表的内容</h4>
</div>
<div class="widget_collapse-body">
<ul class="list-link">
<li><a href="#616723179a361-0">inurl:</a></li>
<li><a href="#616723179a361-1">取名:</a></li>
<li><a href="#616723179a361-2">网站:</a></li>
<li><a href="#616723179a361-3">相关:</a></li>
<li><a href="#616723179a361-4">*(通配符)</a></li>
<li><a href="#616723179a361-5">．．(在范围内搜索)</a></li>
<li><a href="#616723179a361-6">文件类型:</a></li>
<li><a href="#616723179a361-7">缓存:</a></li>
<li><a href="#616723179a361-8">使用它们在一起</a></li>
<li><a href="#616723179a361-13">创意</a></li>
<li><a href="#616723179a361-14">你的公司是否有效地使用搜索运营商?</a></li>
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