Content Marketing Services for Traffic, Rankings, & Sales

What are content marketing services?

Content marketing services are digital marketing services that include planning a content marketing strategy and creating, distributing, promoting, and tracking content to achieve specific business goals. Content types include articles, blog posts, videos, infographics, podcasts, ebooks, and more.

Content marketing services: Our process

Withmore than $3 billion in sales generatedfor our clients, we know how to drive results — with a hands-on approach, personalized strategy, and dedicated project manager. It’s what all our clients receive with their WebFX content marketing service package — no matter what tier they select.

We even offer custom packages to match your company’s unique needs.

If you’re unsure about which of our packages are right for your business, you can alwayscontact our knowledgeable strategistsonline. They can offer advice, as well as suggestions, as to whether a basic, aggressive, or market leader plan is right for your company.

Plus, they can answer all your questions about the various content marketing assets, which include:

1. long-form content
2. Blog posts
3. Micrographics
4. Infographics
5. 在线指导
6. Videos
7. Slideshares
8. And more!

No matter which content marketing service package you choose, from our basic to our market leader plan, you can expect ouraward-winning teamto deliver a competitive strategy and marketing campaign that reaches your company’s goals.

learn more about some of the features of our content marketing services:

1. Content strategy and keyword research

First, our content marketing team will work with your business to fully understand your company, goals, and industry. Then, we’ll help you develop a custom content marketing strategy, designed to help your site content rank in search engine results and convert customers.

A core part of ourcontent strategyiskeyword research. By researching the keywords that matter to your audience, our team can develop original and valuable evergreen content that drives high-quality traffic to your website.

For example, if you’re a landscaping company, we may build content around these keywords:

1. “how often should you mow your lawn”
2. “weeds that look like grass”
3. “fertilizing new lawn”
4. “landscaping ideas for backyard”

As you can tell, these keywords focus on answering a user question — what weeds look like grass, how can you landscape a backyard, how do you fertilize a new lawn, and how often should you mow it. These aren’t transactional keywords, like, “residential landscaping company.”

How do we know whichkeywords to choose, though?

As your content marketing service provider, we look at several factors when conducting keyword research, including:

• Search volume:It’s important to create content for keywords with a fair number of monthly searches. While a higher search volume is great, it doesn’t necessarily translate to achieving your goals, which is why we also consider keywords with a lower search volume.

• Competition:Depending on yourwebsite’s SEO status, it can prove challenging to rank in search results for high-competition keywords. That is why ourorganic SEO servicesare a perfect addition to our content marketing services.

• Cost-per-click (CPC):Another factor to consider during keyword research is the CPC. By referencing this number, our team can determine the potential value of the keyword to your business, as well as to your competitors.

• User intent:One of our most critical considerations during keyword research is the user intent. If you create content that doesn’t answer the user intent behind the keyword, then it won’t perform. That’s why our team investigates a keyword’s user intent in-depth.

Once we finish our keyword research, we move onto developing a content plan for you.

2. Content development

Next, our services focus on creating a content project management schedule. In this step, we build a content calendar for your strategy. We also establish a deadline for writing and delivering the content to your team for review.

The amount of content we develop depends on your content marketing services package:

• If you have thebasic plan, we developthree pieces of contenteach month
• If you have theaggressive plan, we developsix pieces of contenteach month
• If you have themarket leader plan, we develop10 pieces of contenteach month

Note, if you want your content marketing management services to include more than 10 pieces of content each month, you can always request a customized plan from our strategy team. Justcontact them onlineor by phone at888-601-5359to chat!

During this stage, your dedicated account manager also provides you with a walkthrough of our preferred platform for project management. Feel free to ask them questions, and they’ll be happy to answer and help you troubleshoot any issues.

3. Content creation

A core part of our content marketing services iscontent creation.

With the expertise of our talented project managers, as well as specialized writers and graphic designers, we create multiple types of content, includinglong-form content, blog posts, infographics, online guides,voice optimized content, white papers, and more for your company’s strategy.

Every strategy is different too, based on your unique needs.

While apharmaceutical company’s digital marketing strategy, for example, may focus on awareness and education, an ecommerce store’s may emphasize immediate action. These focuses can result in different content type, like video for a pharmaceutical brand and blog posts for an ecommerce business.

Our team of editors then review each piece of content to ensure it matches your branding standards. Once your dedicated account manager looks over your deliverables, they’ll forward them to your team for feedback.

If you have any requested changes, our team takes care of them fast.

4.内容优化

In addition to our writersoptimizing your content for search, your dedicated account manager will too. For example, if you’re launching a piece of long-form content on your website, they create a compelling title tag and meta description for it.

The result is optimized content for not only users but also search engines. By optimizing your content for both parties, we provide your content the best foundation for success — meaning it will not only resonate with your target audience but also rank well in search results.

You’ll see content marketing, as well as SEO results with WebFX as your content marketing services provider.

5. Content promotion

In addition to content creation, our content marketing agency’s services also include content promotion. Our experienced network of industry influencers will work to distribute your content online — sharing it on sites and social platforms that matter most to your business.

Content promotion enables you to boost brand awareness, and it exposes more people to your message. As more people connect with your content online, you’ll reap the benefits of increased site traffic, conversions, and revenue.

We can also use paid strategies, like pay-per-click, to promote your owned media across the web.Social media advertising, for instance, is an excellent content marketing campaign strategy for content promotion.

6. Monthly reporting

We don’t stop after creating and promoting your content!

Our content marketing solutions include custom reporting that allows you to monitor your return on investment (ROI) and drive the best possible results from your marketing efforts.

As a part of our aggressive and market leader content marketing service packages, you receive a monthly content marketing strategy report. Your dedicated account manager compiles this report, which includes tons of helpful information you can share with your company’s decision makers.

No matter which tier of our content marketing management services you select, you will have access to insightful data. A few examples include ananalysis of you and your competitors’ share of the market, as well as changes in your competitor’s websites.

Our clients have access toMarketingCloudFX, or proprietary marketing software, that allows you to easily track leads from your site content. If you find certain types of content or topics work well for your business, we’ll help you revise your content strategy to focus on creating content that has the highest impact.

By partnering with our full-service digital marketing agency, you don’t have to worry about creating this content. We develop and launch your content marketing strategy for you. Plus, we feature an experienced team of writers with backgrounds in manufacturing, retail, and a slew of other industries.

Keep reading to learn more about the pricing and deliverables for our services.

Why invest in content marketing services?

For businesses that want to reach their target audience withweb marketing, content marketing is a must. Even if your company operates offline, the best content marketing services offer value. With a powerful content marketing strategy, you can connect with audiences a few blocks away or halfway around the world.

That connection leads to several noteworthy benefits, including:

Grow your business

Consumers use the Internet for everything, from posting videos of their cats and dogs to finding products for their new home. In addition,80 percent of consumersuse the Internet for researching services or products — andwhen it comes to local searches, those haveincreased by more than 500 percentin recent years.

If you want to grow your business, it’s not enough to usetraditional marketingor advertising.

Online visibility is critical, which is where content marketing comes into use. With astrategic content marketing planand our leadingcontent marketing agency, you can connect with consumers invarying stages of your buying funnel.

With your content assets, such as long-form content, blog posts, or infographics, you can create top, middle, and bottom of the funnelcontent that guides usersfrom one stage to the next. Eventually, they reach the bottom — and that’s when you see the purchases, quote requests, and calls.

The result? A business that’s growing, with zero signs of slowing down.

Build your brand awareness

Your brand is one of the most valuable things your company owns. It defines your business, as well as contributes to the retention and loyalty of your clients. It also influences their purchase decisions, which is whybuilding brand awarenessis imperative.

与我们的公司ntent marketing management services, you can increase awareness of your brand among your target audience. However, it takes time to build brand awareness. This is why content marketing is an ongoing strategy — just likesearch engine optimization (SEO).

like SEO,content marketing delivers long-term revenueand brand awareness for your company. With increased brand awareness, you can expect more shoppers to choose your company when they’re ready to buy.

Why? For weeks, months, or maybe even years, you’ve provided them with high-quality, informative content. This quality content has provided value by answering their questions and offering them guidance.

Research also confirms that content marketing is a powerhouse when it comes to brand awareness. By building your brand and establishing brand loyalty, you canincrease your wallet share up to nine times— that’s massive, especially in a competitive industry.

Increase your revenue

Another reason why companies invest in content marketing? Its risingconversion rate. Recent studies revealed that businesses with content marketing planshave conversion rates six times higherthan businesses that bypass this digital marketing strategy.

If your monthly conversion rate is 35 percent, whether for product purchases, store visits, or newsletter sign-ups, a six-time increase would boost your conversion rate by two percent. That may seem like a small gain, but consider the average value of a new lead or the average spend of a customer.

更好的是,你的竞争对手。与我们的公司mpetitive content marketing services, you gain a competitive edge in your marketplace. That edge helps your company earn more valuable leads and clients — limiting the growth of your competitors.

The result is a business that’s expanding its market share and revenues.

Reach your target audience

In today’s online world, consumers have a massive amount of power. They can block ads on their browsers, as well as choose which websites and companies they interact with online. That can make it difficult to reach your target audience via select marketing channels.

与我们的公司ntent strategy services, your business becomes an online hub for your ideal customer. By learning about your target audience, as well as researching their preferences and pain points, we build a competitive and thoughtful strategy that encourages them to read, interact, and share your content.

Content marketing also appeals to how modern consumers shop.

When researching a product or service,shoppers read almost 12 pieces of contentbefore purchasing. While some of that content comes from non-competitor websites, such as an industry news site, users arrive on competing sites as they read morebottom of the funnel content.

With content marketing agency’s services, you can prevent that.

Our award-winning team will create a personalized strategy that includes not only bottom of the funnel content but also middle andtop of the funnel content. That kind of strategy helps you connect with users in the early, middle, and later stages of the buying funnel.

Then, when your target audience makes their buying decision, it’s your company they choose.

Expand your consumer base

A lot of companies focus their business strategy on reachingbottom of the funnel (BOFU)customers. It’s understandable too — these consumers offer immediate results, which your team can then show to your company’s decision makers.

If you want to grow your business, though, you need to think about users in the earlier stages of your buying funnel. While they won’t call your company or purchase your product on the first day, they will respond to yourcalls-to-action (CTAs)at some point.

Why?

Before they buy, consumers want to learn about your business — but in a non-promotional way. In fact,70 percent of usersprefer getting to know a company through content, like articles or blog posts, rather than advertisements.

As an example, think about someone researching a medical center for knee replacement surgery. Content can help them learn about the facility and staff, plus build a relationship with the facility before they even visit it for a consultation.

In comparison, an ad won’t create that kind of relationship. In fact,more than 70 percent of marketersfind content marketing more effective than print ads, which is whymedical content marketingmatters so much to the healthcare sector.

By considering every step of your buying funnel in your company’s business and content marketing strategy, you have the potential to expand your consumer base. With a bigger following, you can boost the other benefits of content marketing, like increased conversions and brand awareness.

As your partner, you can trust WebFX to deliver those perks. With more than 20 years of experience and a team with a track record for creating innovative and results-driven content, we are the leading choice for top content marketing services.

Maximize your digital marketing ROI

With the ability to create a long-term source of revenue for your business, our digital marketing content services maximize your investment. With a bigger ROI, your company canreinvest in your online marketing strategies, as well as expand your business and its services.

While content marketing’s ROI varies, it does deliver better results than traditional marketing.

For example, itgenerates almost 55 percent more leadsthan traditional marketing. The best part is that our content marketing services focus on developingevergreen contentfor your business. This content attracts new consumers on a routine basis and stays relevant over time.

Another perk of content marketing, compared to traditional marketing, is that itcosts 62 percent less. That increases your company’s return even more. Plus, it maximizes the results of your digital marketing strategy.

For our team, it’s critical that your business sees a return on your investment. That’s why we measure our success by the success of our clients’ content marketing campaigns.

Become an industry leader

When consumers research their next purchase, they search for information from reputable sources. With our content marketing management services, your business will become an industry-trusted source for your niche market.

That kind of reputation lends itself to several benefits, including:

• People trust your company:When people trust your business, it’s an immense win. With compelling and informational content, your company can build that trust with users early — which can solidify your business as their top pick.

• People share your content:Withhigh-quality, high-value content, it’s natural for people to share it. By sharing your company’s content with friends, family, and coworkers, your business attracts the attention of people in your target audience.

• People choose your company:The best benefit of becoming an industry-trusted source is the conversions. It becomes an easy decision for users to call your business, purchase your product, or visit your store because you are the best in the industry.

like earning the number one position on the first page of search results for a high-value keyword in SEO, it takes time for your company to evolve into a recommended resource for the industry. That is why content marketing is an ongoing, long-term strategy.

As a result, it’s critical that you choose a trusted and reputable content marketing service provider, like WebFX. With our decades of experience, as well asdozens of reviews from satisfied clients, we’re the recommended choice for content marketing services that perform.

Content marketing services FAQs

Want quick answers to your content marketing services questions? Check out these FAQs.

What is content marketing?

Content marketing is a type ofinbound marketingthat involves creating and distributing content to attract, engage, and eventually convert your target audience into customers.

What are content marketing services?

Content marketing services involvecreating a content marketing strategydesigned to achieve your business’s goals and producing, distributing, promoting, and tracking varioustypes of content.

What do content marketing services include?

Content marketing services involve:

• Creating astrategy
• Planning a content schedule
• Creating custom content
• Optimizing content
• Distributing content
• 推广内容
• Tracking andreporting on results

What types of content are used in content marketing?

Content marketing solutions can involve a wide range ofcontent types. Some examples include:

• Blog posts
• 文章s
• Infographics
• Videos
• Webinars
• Ebooks
• Podcasts

Why use content marketing services?

Content marketing services can help your business:

• Reach your target audience online
• Build your brand
• Establish your brand as an authority in your industry
• Convert prospects into customers
• Improvethe ROI of your marketing

How much do content marketing services cost?

Pricing for content marketing varies based on numerous factors, but on average, small-to-midsized businesses (SMBs) spend$2000 to $10,000 per month. Overall, content marketing typically costs about62% less than traditional marketing.

Why choose WebFX for the best content marketing services?

It’s a great question, and there are plenty of reasons to choose our content marketing services. Here’s why WebFX is a top content marketing company.

Decades of experience

We havemore than 25 years of digital marketing experience, emphasizing that we’ve adapted to the fast-paced changes of the industry. Our decades of experience also demonstrate that we deliver results for our clients.

Hundreds of satisfied clients

Speaking of our clients, WebFX maintains a客户保持率超过91%. As a result, our clients are more than happy to recommend us to their partners, friends, and family — leading to a client recommendation score that’s 488% higher than the industry average.

We also featuremore than 100 satisfied reviewson Clutch, plus785 of testimonialson our site.

Industry-leading software

Another reason for our clients’ happiness?MarketingCloudFX,industry-leading software for ROI tracking.IBM’s Watson, an artificial intelligence software, powers MarketingCloudFX. With MarketingCloudFX, our clients receive actionable insights that drive even better results.

With your content marketing services, you can access MarketingCloudFX 24/7. Use it to track the performance of yourcontent marketing strategyin real-time, such as by checking out the leads generated from your online guide.

Dozens of awards

Our passion for helping our clients has led to WebFX receivingmore than 50 different awards. Whether we’redesigning your website, launching yourpay-per-click (PPC) campaign, or developing your content strategy, we’re always doing it with a passion and drive that no otheradvertising firmcan match.

The best part? We’re a five-time winner of theBest Places to Work in PA award, which means our content strategy services allow you to form a lasting partnership with an experienced account manager and content marketing team.

Personalized strategies

尽管一些内容市场ing agencies serve “cookie-cutter” strategies, WebFX customizes your strategy. We understand that your business is unique, which is why our personalized services drive the results you’re looking for, like visits, purchases, and calls.

Dedicated account managers

As one of the Best Places to Work in PA, we feature a consistent team of dedicated account managers. By partnering your business with one of our hands-on account managers, we ensure you’re always greeted by a familiar face that knows not only your business but also you and your team.

More than $3 billion worth of results

We measure our success by your success — and we mean it. We’ve generated more than $3 billion in sales for clients, as well as more than 7.8 million high-value leads. These are real results, and they’ve given our clients the chance to grow their companies in whole new ways.

Get a free content marketing service quote

Is your business ready to increase its revenue, build its consumer base, and grow its market share? With content marketing services from WebFX, your company will achieve its biggest goals — and conquer the competition.

Get started on your content marketing strategy by请求一个免费的在线报价or calling us at888-601-5359!