Content Marketing Ideas for Lead Generation

Content marketingfor lead generation is the practice of publishing original content on your website that attracts qualified business leads. This will not only help you move customers through the sales funnel, but also help your content become an important part of your formula for growth.

If you’re interested in learning how WebFX can help you create a strong content marketing strategy, call us at888-601-5359to speak with a strategist, or keep reading for 7 types of content that can help you generate leads online.

Don’t forget, WebFX offers lead generation services to clients across the country, so whether you’re looking forlead generation services for your Minneapolis businessorlead generation solutions in Philly, WebFX is here for you.

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1. Offer free webinars

网络inarsare a low-cost way for you to showcase your expertise and educate your prospects. Pick a topic that’s of interest to your prospective customers — it could include developments in news, your industry, your business, and more. If you have trouble coming up with a good theme for your webinar, think about the common questions that you hear and answer one of them in-depth during the webinar.

2. Offer books and downloads

Have some information you want to share? Don’t just give it away without getting something in return. Turn the information into a well-written ebook or PDF download available on your website. Then, ask interested consumers to provide you with their name and email address to download it. You can add this information to your email list to create an email drip campaign that helps move customers through the sales funnel at certain points, maximizing conversions.

3. Create online courses and boot camps

Think about something that your business can offer the public in the way of a course or a boot camp. For instance, if you work in financial services, you could offer a four-week online-based course (for free!) on how to make tax time easier. You can promote these courses through social media, your blog, and other channels to make sure they get maximum exposure.

4. Send newsletters

Newslettersare excellent forms of marketing since they’re sent on a predictable schedule and appeal to a wide audience. Your newsletter should provide information that your customers can’t get in one spot anywhere else. You can even embed images and videos to promote interaction with recipients. Make sure you also link back to your site, so customers can jump straight from your email to your business’s online presence.

5. Release independent research

With the right ideas, resources, and outreach, you can position yourself to gather and release proprietary data on topics important in your industry. This type of research can give your business exceptional visibility when it’s done at the right time. Bloggers, news reporters, and media outlets especially like to use credible data when it’s relevant to something in the news. As long as you use credible sources, the sky is the limit for your research.

6. Create infographics

Infographicsare everywhere, but they’re not all the same quality. By creating a high-quality infographic, one that can incorporate the data that you’ve just collected, you can appeal to a wide audience with compelling information in bite-sized, easy-to-read bits. You can also add your business’s logo, address, contact information, and more to attract traffic and sales leads. Plus, if another website posts your infographic, you can ask them to include a link back to your website for attribution, which helps your SEO.