How Much Does PPC Cost in 2022?

How much does PPC cost?

To get an idea of the average cost of PPC for SMBs, check out the table below. Then, keep reading for more details on PPC pricing.

Getting started with Google Ads

With Google Ads, you choose the keywords you want to trigger your ads. Then, you set amaximum bidfor how much you’re willing to pay each time someone clicks your ad.

If your bid is among the highest for a keyword or phrase, it will appear at the top of search results with a small tag that shows it’s a paid ad.

One of the best parts of using Google Ads is that you only pay when people click your ads. In other words, you won’t waste money trying to market to people who aren’t interested in your products or services.

While industries like legal and rehab should expect to pay upwards of $30-$40 per click for PPC, less competitive industries may only pay a few cents per click.

Since PPC targets people who are already searching terms related to your business, it will help you reach more qualified leads — people who are most likely to purchase your products or services.

However, there’s one catch. In addition to your max bid, Google considers yourquality score (QS)when determining ad placement. Essentially, yourquality scoreis a combination of your ad’s relevance to the keyword that triggered it, click through rate, and the quality of the landing page visitors see after clicking your ad.

In short, the Ad Rank formula = (your maxcost per click (CPC)bid) x (your ad’s QS). For example, if your maximum bid for a keyword is $2, and you have an ad QS of 10, your Ad Rank is 20.

一个拍卖,顶部的广告Ad Rank will win the top advertising spot.

It’s also important to note that you can end up spending less while earning a top position if your ad has a high QS. To determine the amount you pay per click, Google uses a simple formula: (Ad Rank of the ad below yours) / (Your QS) + $0.01.

In this example, you end up paying about 40 cents less per click than your max bid.

Google Ads cost

Now, it’s easy to see that the PPC rates of a Google Ads campaign depends on a number of factors.

While there are certain aspects you can control — your max bid and quality of your ads — there are also elements you can’t control, like your competitors’ max bids and ad quality.

In addition, your industry and the level of competition for the keywords you want to trigger your ads will impact the average pay per click cost. While your business may pay a few cents per click on your PPC ads, businesses in more competitive fields, like the legal realm, can pay hundreds of dollars per ad click.

On average, businesses should expect to pay$1-$2 per clickto advertise on the Google search network. On a monthly basis, the average small and medium-sized businesses spend between$9,000 and $10,000on PPC. This equates to approximately$108,000 to $120,000per year.

Typically, the most competitive PPC keywords relate to insurance, financial services, and legal industries.

Combined, business in the financial and insurance industries spend the most on PPC advertising each year — a cool$1.2 billion. Retail companies come in second, with Amazon speeding more than $50 million each year on PPC advertising.

For a more in-depth look at some of Google’s most expensive keyword,check out this blog post.

How is my Google Ads budget spent?

One pro of PPC advertising is that you control your budget. However, it’s important to understand how your Google Ads budget is spent so you can get the most from your campaigns.

在谷歌广告,夏娃ry campaign has its own unique settings where you can control its daily budget.

When you run multiple campaigns at the same time, it’s helpful to think about which campaigns you want to have more priority. For example, campaigns related to your top-selling products or services are likely more important than campaigns designed to target top-of-the-funnel (TOFU) customers.

Then, you can break down your monthly PPC budget into daily budgets for each campaign, assigning more spend to higher priority campaigns.

If you set the max bid for an ad to $0.50 and want to earn 500 clicks per day, you would set a daily budget of $250. It’s important to note that you’ll never pay more than your max bid for an ad click. However, you may end up paying less depending on the competition and your ad’s quality score.

With Google Ads, you canspecify when you want your ads to appear. For example, a local restaurant that closes at 9 p.m. might use PPC ads to encourage people to visit their location. While they can set their ads to all day, they can also increase bids for certain hours of the week.

Similarly, you can usegeotargetingto allocate more of your budget to reach people in specific geographic areas. If you’re targeting customers in a specific city or neighborhood, geotargeting is a great way to maximize your ad spend and reach more qualified leads.

In addition, if mobile traffic is particularly valuable to your business, you can usedevice targetingto use more of your daily budget to reach mobile users. You can even take this a step further by targeting people using specific types of mobile devices.

Google Ads management services

As aGoogle Ads agency, we’ve refined our Google Ads management services to offer the very best in PPC.

Our specialists also have years of experience among all of them that makes them some of the best in the industry when it comes to PPC campaign management. And because you can see our PPC costs list above, you’ll know exactly what to expect in terms of PPC rates.

Because they know how to set up a PPC campaign, how to run a PPC campaign, and how to get the best possible results, our team will also optimize your Google Ads and adCenter campaigns so you receive the most relevant and quality clicks possible.

Additionally, our team members’ PPC manager certifications from Google and Microsoft demonstrate the knowledge and ability they possess in using the latest Google Ads and adCenter tools available.This expertiseworks together with our awareness of the most up-to-date best practices to provide you with a successful and lucrative PPC campaign from one of the top PPC companies in the industry.

Bonus Reading: 6 Common PPC Questions Answered

How much does PPC retargeting cost?

With PPC, you can also useretargetingto show your ads to people who have demonstrated interest in your business and they browse other websites. Since96% of peopleleave a website without making a purchase, retargeting is a great way to remind them of your business and earn more conversions.

But how much should you expect to pay for retargeting?

Just like traditional PPC ads, the cost of remarketing ads varies depending on your industry. On average, you can expect to pay$0.66-$1.23 per clickon remarketing ads — slightly less than PPC costs. And it’s estimated that companies spend roughly10 percent of their ad budgetson remarketing.

PPC remarketing plans from WebFX

If you don’t have aremarketing strategyin place, you could be missing out on leads and revenue for your business.

不知道如何开始?别担心。

At WebFX, our PPC plans come with remarketing services to help you get the most from your paid advertising, reach more qualified customers, and earn more revenue.

WebFX also offers ecommerce email retargeting services. If a site visitor enters their email and leaves prior to completing a purchase, we can send personalized emails to remind them of the products they viewed or placed in their cards. Ultimately, retargeting plans can help you reach more high-quality leads and bring them back to your site to purchase.

In addition, we offer custom PPC reporting, so you’ll always know exactly where your money goes. And we’ll help you monitor your campaigns and make any needed tweaks to reach even more customers.