Content Marketing Pricing: How Much Does Content Marketing Cost in 2022?
Want to rank at the top of search results, reach more customers, and earn more revenue online? Content marketing is essential. Curious how much you should pay for custom content marketing services? This year, the average small-to-midsized business (SMB) spends $2000-$10,000 for content marketing each month. Keep reading, or give us a call at888-601-5359, to learn more about content marketing pricing for your business.
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How much do content marketing services from WebFX cost?
Curious about how much WebFX content marketing services cost? Browse our content marketing pricing:
Or, keep reading to learn more about the cost of content marketing!
Basic Plan
$1,800/ month
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3 content assets
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Dedicated Content Marketing expert
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Online project management schedule
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Predict your and your competitors' market share on a monthly basis
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Rich Media Citations
积极的Plan
$3,600/ month
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6 content assets
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AI software, ContentGenuisFX and PredictionGeniusFX
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Monthly strategy report
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1 Personalization Graphic
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监控竞争对手的网站的变化
Market Leader Plan
$6,000/ month
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10 content assets
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Content asset outreach
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AI software, ContentGeniusFX, PredictionGeniusFX, and ContentAnalyticsFX
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Monthly Content Marketing Strategy Report
Common Content Pricing Questions
[Video] How content marketing and SEO work together
How much does content marketing cost?
Content marketing packages vs. individual pages
What do content plans include?
What to look for when researching the cost of content marketing
Content marketing pricing packages from WebFX
Get started with content marketing
What is content marketing?
Content marketing is adigital marketing strategythat involves creating online content that provides valuable, relevant information to your audience. Through this content, potential customers discover and get to know your business in addition to getting useful information.
Content marketing is one of the most effective ways to reach more customers online — and it’s essential for boosting your site’s rankings in search engine results.
What exactly does content include? Content spans a number of assets, including:
- Blog posts
- Long-form content
- Infographics
- Micrographics
- Videos
- Social media content
- And more!
Unlike traditional marketing,content marketingfocuses on reaching qualified customers where they’re already looking online.
Think about the last time you needed to find information. Maybe you wanted to research the best place for Italian food in New York City. Or perhaps you wanted to find an interior designer to help make your new house a home.
Where’s the first place you looked? Chances are, you sat down at your computer or picked up your phone and navigated to Google. That would make sense since93 percent of online experiencesstart with a search engine.
When people search for businesses like yours online, you want to appear at the top of search results. And content marketing, coupled with a killersearch engine optimization (SEO) plancan get you there.
And if you need tomarket your New York City Italian restaurant, we can help you, too!
How much does content marketing cost?
Now that you know why your business needs content marketing, you’re probably wondering how much you should expect to shell out for acontent plan that drives results. We have you covered.
On average, SMBs spend between $2000 and $10,000 for content marketing each month. Costs vary based on the services you select, the extent of your campaigns, the agency you work with, and other factors.
Below, we break down how much you’ll pay for variouscontent marketing services:
Content research cost
Before diving intocontent creation, it’s important to conduct initial research. An audit allows you to pinpoint areas of improvement, and it gives direction to yourcontent strategy.
Unfortunately, there’s no industry standard when it comes to content research pricing. While some companies charge upwards of$25,000(crazy, we know) for a content audit, others offer basic audits for$100 to $200.
At WebFX, we believe research is essential for effective content marketing. When you sign up for our content plans, we’ll take a deep dive into your existing content and conduct an initial audit to determine the best direction for your content marketing — and it’s included in the cost.
Website content cost
In 2022, the average SMB spends$2000 to $10,000per month for custom website content. While some writers charge upwards of$25,000per page (an obvious extreme), others charge only$1 to $2per word.
Ultimately, the price you pay for website content depends on the agency or writer you choose. However, keep in mind that companies that advertise “cheap” content marketing services tend to provide just that — and “cheap” writing doesn’t drive results for your business.
如果你想投资于那网站内容t helps you rank in search results and attract more customers, you can expect to pay between$2000 and $10,000per month.
Blog content cost
Like website content, writers and agencies charge anywhere from$100 to $2000for a 2000-word blog post.
Typically, you can expect to pay more as word count increases. So, you’ll likely pay more for a 3000-word blog post than you would for an 800-word post, regardless of who you work with to create the content.
One perk of working with acontent marketing agencyis that they can offer custom content pricing to fit your needs. They consider the number and length of your blog posts, as well as other kinds of content, that you need to rank at the top of search results and get the best possible results.
Social media content cost
Theprice of social media contentranges from$1000 to $5000per month. Generally, a number of factors impact the price you pay for social content, including:
- Number of channels:The more channels you use for social, the more you can expect to pay. Just remember — the more channels you use, the more customers you can reach. However, it’s important to pay attention to the channels your target audience uses. There’s no reason to pay to maintain your presence on a social channel your audience doesn’t use.
- Frequency of posts:Do you post to social once a week or several times a day? In general, you’ll pay more for more frequent posts.
- Monitoring/reporting:Some content marketing agencies — like WebFX — offer content monitoring and reporting as a part of their content plans. This allows you toanalyze and optimize your contentto reach even more customers. This feature is extremely important if you want to get the highest return on investment (ROI) possible, but it often comes with a higher price tag.
- Ad spend:The amount you’re willing to dish out for paid social ads also impacts the amount you’ll spend. At WebFX, we’ll help you monitor your ad spend to reach the most customers for the least amount of money.
Content updates cost
To maintain your search rankings and optimize your content to earn more traffic or evensecure a featured snippet box, you’ll need toupdate your content regularly.
When you work with acontent marketing agency, they often include this price as part of your monthly fee. At WebFX, we’ll help you continually monitor your content — as well as your competitors’ content — to implement updates that pack the most punch for your business.
Often, writers charge the same amount to expand or optimize existing content as they do to write new website copy — which means prices for content updates can range anywhere from$2000 to $10,000.
Content marketing models
When you want content for your site or social media, you have several options — and they impact your content marketing strategy pricing.
Freelancers
Freelancers or independent contractors can provide single pages of content or complete ongoing projects. Depending on the freelancer you use, they may charge by the word or a set price for a project.
While freelancers may seem appealing, it’s often difficult to find the right one for your project. You’ll want to be wary of freelancers who offer “cheap” writing services, as they often lack the expertise needed for your projects.
In-house
You also have the option to create content in-house. However, this means that you’ll need to pay someone (or a team of content writers). For most SMBs, it’s not worth the price to create content in-house.
If you want to create more content, you’ll need to hire more writers — a steep investment if you work with in-house writers. You’ll also have to invest in training to ensure that your in-house writers stay up-to-date with industry updates and have the technical knowledge needed to write content for your site.
Agencies
Finally, you can work with a full-service content marketing agency. Most agencies charge a monthly fee, and agencies like WebFX offer numerous options to fit your budget and goals.
The best agencies take the time to get to know your business and industry. They work as an extension of your internal team to produce content that drives the best results for your company.
If you want to learn more about what it’s like to work with anaward-winning content marketing agency, give us a call at888-601-5359.
Content marketing packages vs. individual pages
A question we often hear is, “Should I invest in a content marketing package or pay per-piece for website pages?”
We’re glad you asked.
If you’re looking to write a few pages for your site, paying per-piece may be a good option for you. However, it’s often wise to invest in a comprehensive marketing plan. Why?
Content requires continual monitoring and updates to maintain your rankings.
Often, agencies include this cost as part of their content marketing packages. However, if you pay someone per-piece, you’re responsible for monitoring and updating the content once its live on your site — a big task for busy SMBs.
When you invest in content marketing packages from a full-service agency, you’ll also receive access to SEO and social media experts who can help you maximize the impact of your content. Again, SEO and social media promotion are often included as part of comprehensive content services.
虽然它很容易支付每一块孔蒂nt, investing in a content package often offers the biggest bang for your buck.
In 2022, you can expect to pay$2000 to $10,000 per monthfor a comprehensive content marketing package. For that price, make sure the package you choose includes research, website copywriting and SEO implementation, and social media content.
You’ll also want to ensure that you’re working with a reputable, full-service agency that has experience in numerous areas of digital marketing, from content to SEO and more.
Content marketing pricing packages from WebFX
WebFX offers content marketing services pricing to fit your budget and business goals.
Features | Basic Plan | 积极的Plan | Market Leader Plan |
---|---|---|---|
Content assets developed | 3 | 6 | 10 |
Dedicated Content Marketing expert | |||
Online project management schedule | |||
Keyword research | |||
Monthly Content Marketing Strategy Report | |||
Choose from the following Content Marketing Asset Options - Customized to your business goals | |||
Long-form Content | |||
Micrographics | |||
Infographics | |||
Online Guides | |||
Website & Social Engagement Videos | |||
Animated Explainer Videos | |||
Live Action Explainer Videos | |||
Slideshares | |||
Motion Graphics | |||
Paid Content Asset Promotion | |||
Content Asset Outreach | |||
Competitor Gap Content Outlines | |||
Voice Search Optimized Content | |||
User Testing Videos + Suggested Actions Summary Reports | |||
1 Personalization Graphic (Equal to 1 Asset) | |||
Rich Media Citations | |||
Competitor Content Gap Intelligence Report | |||
监控竞争对手的网站的变化on a monthly basis | |||
Predict your and your competitors' market share on a monthly basis | |||
Competitor intelligence login to view competitor data | |||
450+ SMEs behind campaign driving results | |||
Leverages Learn more |
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Leverages Learn more |
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Leverages Learn more |
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Monthly Content Marketing Investment: | $1,800 | $3,600 | $6,000 |
Need more information? Call Us:
888-601-5359
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GET STARTED | GET STARTED | GET STARTED |
Our clients have access to ourproprietary content softwarethat allows you to get more from your content marketing. What does this include, you ask?
- ContentGeniusFX:Uses IBM Watson technology to provide keyword suggestions based on top-ranking pages to create the perfect website copy.
- ContentAnalyticsFX:Gives users access to our exclusive content marketing platform.
- PredictionGeniusFX:Harnesses the power of AI to help better plan, launch, and monitor new content created for your website.
- And more!
Team members from every department of WebFX collaborate on our content plans. When you work with us, you’ll have access to:
- An authority blogger
- A copywriting manager
- A video producer
- A graphic designer
- A search engine optimizer
- A content strategist
- A website outreach specialist
- A social media marketer
Comprehensive content plans from WebFX will help your business stand out online and reach more customers. But don’t take our word for it.
Head on over to ourtestimonials pageto hear from our satisfied clients.
To date, we’ve driven more than $3 billion in sales and more than 7.8 million leads for our clients. They’re pretty pumped about the results — and we are too!
We providecontent marketing services for New Yorkclients as well as California clients, and everyone in between. We can’t wait to work with you, too!
Get started today!
Now that you understand the basics of content marketing agency pricing, it’s time to get started! If you want to learn more about our custom content plans, you canreach us onlineor give us a ring at888-601-5359to talk with a strategist.
We look forward to working with you!