WordPress SEO
TechHome WordPress SEO: How to Get Your WordPress Site Ranking ADD 2-3 SENTENCE INTRO HERE. CLICK THE PENCIL ICON BELOW TO EDIT THE BUTTON TEXT AND LINK. ADD BUTTON TEXT
What is the Optimal Keyword Density?
LearnHome 7 Best Content Marketing Companies Across the Globe Content marketing is one of the most valuable strategies for helping your business boost traffic on your site and obtain more qualified leads. But content marketing is a big undertaking and […]
Managed SEO Services
ServicesHome SEO Services from WebFX: Turn Traffic Increases Into Revenue WebFX is the best SEO services agency in the world — and we have the track record to prove it. With our MarketingCloudFX technology platform and elite SEO team, WebFX […]
Keyword Research Services
ServicesHome SEO Services from WebFX: Turn Traffic Increases Into Revenue WebFX is the best SEO services agency in the world — and we have the track record to prove it. With our MarketingCloudFX technology platform and elite SEO team, WebFX […]
B2C SEO Agency
Home How to Open an Amazon Storefront (And Start Selling) With more than one million small-to-midsized businesses selling on Amazon, your company needs to stand out from the competition. Opening an Amazon storefront, also called an Amazon Store, can set […]
B2C SEO Services
ServicesHome SEO Services from WebFX: Turn Traffic Increases Into Revenue WebFX is the best SEO services agency in the world — and we have the track record to prove it. With our MarketingCloudFX technology platform and elite SEO team, WebFX […]
SMB SEO Pricing
SMBHome How to Open an Amazon Storefront (And Start Selling) With more than one million small-to-midsized businesses selling on Amazon, your company needs to stand out from the competition. Opening an Amazon storefront, also called an Amazon Store, can set […]
Recurring SEO Tasks – 7 Tasks You Don’t Want to Skip
LearnHome Geofencing Solutions: How a Geofencing Plan Benefits Your Company Are you looking for a way to motivate nearby users to visit your business or connect with your team? If so, geofencing advertising is the strategy for you. With geofencing […]
What is B2B SEO
GlossaryHome What is B2B SEO? Your Key to Driving Clients and Revenue Did you know that over 70% of people research companies on the web before deciding to buy or visit? To discover your business-to-business (B2B) company, you need to […]
Grow Your Rankings (and Revenue) With Our Technical SEO Agency
Grow Your Rankings (and Revenue) With Our Technical SEO Agency Say goodbye to dealing with the complexity of technical search engine optimization (SEO) and hello to higher rankings, more organic traffic, and increased revenue with our technical SEO services. With […]
What Makes WebFX Different from Other SEO Companies?
AgencyWe work with people around the world, so whether you need SEO services in Columbus, or SEO in Dallas, WebFX has you covered. With WebFX on your side, you get not just what you’d expect from typical SEO consultants, but a whole lot […]
SEO Packages: Services and Pricing
ServicesHome SEO Packages: Services and Pricing Do you attract hundreds of site visitors, but find that they’re not converting into customers or leads? Need to improve the visibility of your website in search engines? Want to outshine your competition? Search […]
Shopify SEO Services
ServicesHome Shopify Store Optimization Services WebFX partners with mid-size and enterprise-level businesses who use Shopify to power their ecommerce efforts. Our team works with clients to optimize the setup of their Shopify store and drives revenue through SEO efforts. Send […]
Top Voice Search Optimization Agency for SMBs
AgencyTop Voice Search Optimization Agency for SMBs A world-class voice search optimization agency can help your website’s content rank highly, so it can be delivered as a voice result. On this page, we’ll look at how to choose the best […]
SEO Audit Pricing: How Much Does an SEO Audit Cost in 2022?
SEO Audit Pricing: How Much Does an SEO Audit Cost in 2021? Not sure what you should pay for an search engine optimization (SEO) audit? It’s an all-too-common question for businesses today, which is why this guide is a go-to resource […]
Learn SEO from the experts: Your beginner’s guide to SEO
搜索引擎优化或搜索引擎优化,成为creasingly important in marketing. With millions of active websites on the Internet, it’s vital that your website ranks well in search engine results pages (SERPs) so it’s visible to Internet users.
The right SEO strategies boost your business’s visibility in search results so you drive more qualified traffic to your website that turns into revenue.
Keep reading to learn all about SEO or jump to a specific topic using the buttons below.
If you need help getting your SEO strategy off the ground, WebFX has a team of SEO experts ready to help.Contact us onlineor call us today at888-601-5359to speak with a strategist about ourSEO services!
What is SEO?
Search engine optimization (SEO) is the process of improving your website’s rankings in search results for relevant keywords to attract qualified traffic to your site. SEO involves a wide range of optimization techniques.
This strategy isorganic, meaning you can’t pay to improve your rankings — you must improve your rankings through optimization.
Learn more about the basics of SEO
In order to do SEO successfully, you have to understand the basics of how it works. Below you can read about what is considered a good budget for SEO, how to know if your SEO is working, what SEO stands for and how it’s used, and more.
SEO basics resources
- What Is SEO Used For?
- What Does SEO Stand For?
- Types of SEO
- What Is Off-Page SEO?
- What Is On-Page SEO?
- What Is Technical SEO?
- What’s a Good Budget for SEO?
- How Long Does It Take to See the Results of SEO?
- The Importance of Long-Tail SEO
- SEO Basics for Traditional Marketers
- SEO Checklist
- SEO Glossary
- SEO Questionnaire
- SEO Strategies
- SEO Statistics
- 15 SEO Tips for Beginners
- SEO Support & Help Guide
- Website SEO: How to Optimize Your Website
Why is SEO important?
SEO is essential to the success of any website. If you want people to find you when they search online, you must optimize your site torank better in search results.
Here are just a few of the many benefits of learning SEO and implementing it:
- Improved visibility:When you rank higher in search results, more people will see your site and become familiar with your brand, improving your visibility and brand awareness.
- Improved credibility:The higher your website ranks on search engines like Google and Bing, the more credible you appear to visitors. When you rank higher, people trust your website has the information they need, so they visit it.
- Improved traffic:The higher you rank on Google, the more traffic you will get. With SEO, you can also improve the quality of your traffic by targeting specific keywords that are relevant to your audience.
- Increased qualified leads and sales:SEO relevan允许你的目标关键词t to your audience and leads so you can attract potential future customers to your website. You can also rank for keywords related to your products or services.
Learn more about the benefits of SEO
Looking for SEO resources to showcase SEO’s benefits? Look no further with this compilation of in-depth articles:
How do search engine rankings and SEO work?
Understandinghow search engines work是很有用的,当你开始优化你的网站吗for search. Here’s a brief overview and some additional resources for understanding search engines.
Search engines like Google and Bing usebots called crawlers or spiders查找和索引内容。这些爬虫旅行round the Internet through links and scan pages, adding pages to search engine’s indexes as they discover them. Once a page is part of a search engine’s index, it can appear in search results.
Search engines also assess pages to determine what they’re about and how useful they may be to users.
When a user searches something, search engines use various algorithms to determine which pages will be the most useful to the searcher and ranks them accordingly. These algorithms rank content based onmore than 200 factors.
The role of SEO, then, is to optimize pages so that search engines:
- Find and index your pages
- Understand what your pages are about
- Assess them favorably and rank them highly based on the various ranking factors
Search engines want to rank the most useful content well, so essentially, SEOs want to make content as valuable to searchers as possible.
The goal is not to trick search engines into ranking your content highly. Trying to do so can lead to penalties that lower your rankings or prevent your site from ranking entirely. Instead, the goal is to make your content useful and relevant to searchers in alignment with search engine algorithms.
Learn more about how search engines work
What do search engines have to do with SEO? Everything. Learn all about search engines and how to optimize your website with these resources:
Search engine resources
- How Search Engines Work
- What Is Google Indexing and How Does It Work?
- What Is a Web Crawler and How Do Crawlers Work?
- SEO for Bing
- SEO for Yahoo
- SEO for Google
- What Are the Differences Among Google, Yahoo, and Bing?
- What Is A Google Algorithm?
- How Does Google Determine Authority?
- What Is a Google Knowledge Panel?
- 8 Google SERPs Features Worth Optimizing
- 5 Ways to Get Your Site Included in Rich Answers
- 5 Tips for Driving More Google Traffic to Your Website
Learn SEO techniques: The basics of SEO
现在您已经了解了什么是SEO,为什么这年代trategy is important, you can learn SEO tostart optimizing your websitefor search engines.
Here are some basic SEO techniques you need to know to get your campaign off the ground:
Site indexability
If Google and other search engines can’t see your site, you won’t rank in search results and will miss out on valuable traffic for your company. An easy way to tell if your site is indexed in Google and Bing is to search “site:nameofyoursite.com.”
This search will return all indexed pages.
You can also useGoogle Search Consoleto identify pages that haven’t beencrawled and indexedor pages that show crawling errors.
To make sure Google can find and index your site, link to each new page from other pages on your site and ensure you’re notaccidentally blocking Googlefrom crawling your site. Explore the resources below for more tips.
Learn more about getting your site indexed
Check out the resources below to learn more about getting your website indexed on Google and other search engines.
Search engine indexing resources
On-page SEO
On-page SEOis one of the main subsets of SEO strategies, along with off-page SEO and technical SEO. On-page SEO covers factors that are part of your website and that you can directly control.
Learn more about on-page SEO
On-page SEO refers to any optimization that you’re able to control and include on your website. Since there are so many different tactics for on-page SEO, we put together a list of articles that can guide you toward success.
Keyword research
Conducting keyword researchis one of the most important things you need to do to succeed with SEO.
When researching keywords, choose terms that are relevant to your business and website and that your target audience is likely to search. You can use akeyword research toolto help you find terms to target with your content.
Most companies focus onlong-tail keywordswhen performing research.
Long-tail keywords are phrases containing three or more words, like “women’s purple rain boots.” There is less competition for long-tail keywords, so you can rank higher in search results.
Additionally, since long-tail keywords are specific, they can drive more qualified traffic to your business, which leads to more revenue.
Short-tail keywords are shorter, broader search queries. While these keywords are more competitive, ranking well for them can bring high volumes of traffic to your site. Larger, well-established websites may be able to rank for relevant short-tail keywords.
Meet KeywordFX - ourFREEtool to help you identify high-quality keywords for PPC and content campaigns.
Get My Keywords FREELearn more about keywords for SEO
Keywords are critical to SEO. Use the following SEO resources to learn how to find, integrate, and rank for the keywords that matter most to your business.
SEO keyword resources
Content for SEO
Contentis another fundamental component of SEO. With each piece of content, you get another opportunity to rank in search engines and another chance for your audience to find your website.
You can create content that focuses on the keywords you chose during the keyword research process. There are numeroustypes of contentyou can create, including blog posts, articles, videos, infographics, podcasts, and much more.
When publishing content, try to have a consistent schedule and make sure that your content is informative and matchesuser search intent.
Another key SEO technique is including keywords in your content. You’ll want to use them throughout your copy as well as in prominent places such as titles and URLs. It’s also essential not to sacrifice readability and user-friendliness to include keywords.
Learn more about how SEO and content work together
Content is a critical part of every SEO strategy. Check out these SEO resources to learn how to get started with SEO content:
SEO and content marketing resources
- Why Does Search Intent Matter to SEO?
- What Is Good SEO Content?
- SEO Content Strategy
- 7+ SEO Writing Tips for Creating Copy That Converts
- What Is Thin Content?
- Content Marketing Trends | 6 Content Marketing Trends to Focus On
- How Blogging Helps SEO
- Blog Structure for SEO
- User-Generated Content for SEO | 5 Ways User-Generated Content Impacts SEO
- SEO for Infographics
User experience
User experienceis one of the most important ranking factors for Google. If people bounce from your website, it signals to Google that your website delivers apoor user experienceor doesn’t have the information people need.
To ensure you deliver a great user experience, check that your website is easy to navigate and that it’s easy for users to find the information they need. You’ll want to ensure that your website is organized, aesthetically pleasing, and functional to deliver the best user experience.
Off-page SEO
Off-page SEOincludes factors that aren’t part of your website itself and that you can’t directly control.
Link building
One of the main off-page SEO factors isbacklinks— the links that your website gets from other sites.
When you publish content, you want people to link to it to build your backlink profile. Backlinks send signals of trust to Google, which can help improve your website’s ranking.
If you publish great content, you are likely to naturally attract links. To build your backlink profile, you can also:
- Reach out to other sites and ask for links
- Encourage shares on social media
- Write guests posts on other websites and include natural backlinks to your site in the posts
Learn more about link building
Google uses a highly complex algorithm to determine how websites rank in search results. One of the components Google considers is links. Below are some helpful articles about things like the number of backlinks you need and link building strategies.
Link building resources
-
- Do Outbound Links Affect SEO?
- How Important Are Backlinks?
- How Many Backlinks Do I Need?
- How to Build Links On Wikipedia
- Is SEO Backlinking Ethical?
- Why Isn’t Our Link Building Working?
- Natural Link Building Strategies
- Nofollow vs. Dofollow Links
- What Is Backlink Analysis?
- What Is Internal Linking And Does It Matter?
- How Do You Increase Domain and Page Authority?
Technical SEO
Technical SEOrefers to backend website and server optimizations that improve a site’s performance in search engine results. These optimizations may require web development skills to implement.
Here are a few examples of technical SEO optimizations.
Page speed
How quickly your pages load is key to user experience, and a fast page speed may lead to higher rankings. Ideally, your pages will load inthree seconds or less.
Some methods you can use to improve your page speed include:
- Compressing images
- Using browser caching
- Minifying HTML, CSS, and JavaScript
Responsive design
Responsive web designensures your website displays correctly no matter what device someone uses to access it. Responsive websites can adjust to the screen size of the device on which a user views it. It’s especially important to make sure your site displays well on mobile devices since Google uses a mobile-first index.
Learn more about technical SEO
Learn technical SEO, which involves optimizing your website’s backend for search, with these SEO resources:
Of course, these techniques are just a few examples of the many methods you can use to improve your SEO. The examples listed on this page will give you the fundaments you need to get started. For more SEO techniques, check out the additional resources linked throughout this page.
SEO techniques to avoid
When looking at techniques toimprove your SEO, you’ll come across some tactics that seem like a good idea but will hurt your website in the long run. These tactics are known asblack-hat SEOtechniques.
Black-hat SEO refers to strategies used to boost SEO quickly that go against search engine guidelines. Here are some techniques you must avoid:
- Keyword stuffing:This refers tooverloading a page with keywordsin an unnatural way to try to get it to rank for those terms. Keywords should always be inserted naturally within the text and should never be overused.
- Paid links:You should never pay for links, as this can hurt your website’s credibility.
- Plagiarized content:Google can detect plagiarized andduplicate content. Don’t take content from other people’s websites or publish the same content repeatedly on your website, as it can impact your ranking.
Types of SEO
There are also several specialized types of SEO that businesses may use, depending on their goals.
Voice SEO
Voice SEOinvolves optimizing your website for searches users conduct by speaking to a voice search-enabled device, such as a smartphone or smart speaker.
Voice SEO tactics include optimizing for more conversational queries and featured snippets — the text that often appears at the top of search engine results pages and aims to quickly answer users’ queries.
Learn more about voice SEO
Looking to learn more about voice SEO? Check out these beginner SEO resources for voice search!
Local SEO
Local SEOaims to reach searchers in certain geographic areas, typically those close to a business’s physical location or within their service area. It involves techniques such as:
- Including your business on directory sites and review sites
- Targeting keywords that include location names and phrases like “near me”
Enterprise SEO
Companies with larger websites may benefit fromenterprise SEOstrategies. Enterprise websites can often target more competitive short-tail keywords and use other tactics tailored to the needs of large websites.
SMB SEO
SMBs benefit from SEO strategies tailored to their needs.SEO for SMBsis typically more segmented and targeted and focuses on long-tail keywords.
B2C SEO
B2C companies can use SEO strategies that are tailored to their needs.B2C SEOstrategies take into account the shorter sales cycles many B2C companies have and target long-tail keywords that consumers in the company’s target audience might search.
B2B SEO
B2B SEOstrategies have a longer sales cycle to consider, as well as multiple stakeholders for each potential client.
Because of this, B2B companies need to target keywords that various stakeholders might search. They often produce more content than B2C companies, and their content often includes lots of detail and has a more professional tone.
Ecommerce SEO
Ecommerce SEOis another specialized type of SEO. Ecommerce SEO strategies include ranking product pages and can involve ranking on sites like Amazon and in Google Shopping.
Plan your SEO strategy
To make the most of your SEO, it’s essential to have a research-based, data-backed SEO strategy in place. Check out these resources for help planning your SEO strategy.
Learn more about creating an SEO strategy
SEO strategy resources
- SEO Steps: 9 Steps for Creating an SEO Strategy [Guide]
- SEO Marketing Strategy: 8 Components of a Successful SEO Strategy
- SEO Strategy Examples: 9 SEO Techniques for Online Growth
- How to Create an SEO Plan Like a Pro
- 3 Main SEO Strategies For Brand New Websites
- Help Your Business Soar with our Favorite SEO Strategies
- 8 Proven Enterprise SEO Strategies for Your Company
- The Best Search Engine Marketing Strategies Explained
Learn more about measuring SEO
Learn the basics of how SEO can impact your company, from driving website traffic to increasing sales with these search engine optimization resources:
Consider hiring an SEO agency
Hiring a professionalSEO agencyis often the best way to maximize the results of your SEO, especially as your business grows.
探索以下资源了解我t’s like to work with an SEO agency, how to decide whether to work with one, and how to choose the right SEO agency for your needs.
Learn more about working with an SEO agency
Wondering if it’s time to outsource your SEO? These resources can help:
SEO outsourcing resources
- What Is an SEO Company?
- 9 Signs You Need Professional SEO Help
- 5 Signs Your SEO Is Outdated
- Should I Do SEO Myself?
- Small Business SEO Consultant: Your Guide to SMB SEO Consulting
- How to Hire SEO Experts Like a Pro — 12 Key Questions to Ask
- SEO Professionals: What They Do & 5 Reasons to Hire an Expert
- SEO Partner: 7 Tips for Finding the Best Google SEO Partner
More SEO resources
Dive further into the world of SEO and digital marketing with these additional resources.
Advanced SEO resources
If you know the basics of SEO, you might be looking for more in-depth information. These articles discuss the more detailed and intricate parts of SEO to give you an advantage over your competitors.
RECOMMENDED READING
- SEO for Subdomains
- SEO for Niche Markets
- SEO for Tumblr
- Negative SEO
- SEO Automation
- Predictive SEO
- Why Seasonal SEO Matters
- Updating Your SEO for the New Year
- How to Build SEO Silos
- How to Rebrand and Relocate Your Site Without Losing SEO Power
- How to Recover From A Google Penalty
- How to Use iBeacons for Your Local Business
- How to Optimize for Visual Search
- How to Set Up Lazy Loading for Optimal SEO Results
- Dark Search and How It Affects You
- UX and SEO | 4 UX Tips for Improving Your SEO
- SEO for Multiple Domains: Your Multiple Domain Strategy
- What Is Organic SEO? And Why It’s a Game-Changer for Your Business
- Onsite SEO: 6 Crucial Components of Onsite SEO
SEO FAQs
SEO entails following certain protocols and best practices to make your website rank highly in online search results. This can raise various questions and concerns among clients. Our goal with the articles below is to answer any question or concern you may have and lead you to success with SEO!
RECOMMENDED READING
- Does SEO Really Work?
- Does Domain Matter for SEO?
- Does SEO Work for Small Businesses?
- How Does SEO Work?
- How Long Does Search Engine Optimization Take?
- How Much Does SEO Cost?
- Is SEO Important for Every Business?
- Is SEO Affordable?
- Is SEO an Ongoing Process?
- Is SEO Different for Mobile?
- Is SEO from Upwork Worth It?
- Is SEO Still Relevant?
- Should I Optimize Every Page On My Website?
- Are Comments On Your Page Good for SEO?
- Can I Improve My SEO by Owning Multiple Websites?
SEO and PPC
Learn the basics of bringing SEO and PPC together with this compilation of resources:
RECOMMENDED READING
SEO and content management systems (CMSs)
Do you use a content management system (CMS)? You probably do. Here is what you need to know about SEO and your CMS:
RECOMMENDED READING
Additional channels and strategies
Discover additional digital marketing strategies that your business can use to increase its online visibility, plus drive leads and revenue.
RECOMMENDED READING
Learn how SEO can drive revenue with SEO services
If you want to begin optimizing your website but don’t have the time, WebFX can help! WebFX is a full-service digital marketing agency that specializes in all aspects of Internet marketing, including SEO.
Our team of over 450 marketing professionals knows how to create SEO campaigns that grow our clients’ businesses. We’ve drivenover $3 billion in revenueand over 7.8 million leads for our clients in the past five years.
Ready to boost your website’s ranking in search results to drive more revenue?Contact us onlineor call us today at888-601-5359to speak with a strategist about ourSEO services!