What Are SEO Services & What Do SEO Company Services Include?

Today,55% of businessesinvest in professional search engine optimization (SEO) services. Before your company even considers SEO services, though, it’s critical to answer these two questions: What are SEO services, and what should an SEO company’s services include?

Keep reading to learn about the meaning of SEO services, plus what to expect when hiring an SEO agency. If you have questions related to ourcompany’s SEO services, you cancontact us onlineor call888-601-5359to speak with an experienced strategist.

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Definition of SEO services

SEO services are services typically offered by an SEO agency that helps your company succeed insearch engine optimization. With SEO, your business wants to increase its visibility in search results on search engines like Google and Bing. You specifically focus on search results related to your company, products, services, or industry.

Example of SEO services

For example, a bakery may use SEO to rank for searches like:

• Gluten-free bakery central PA
• Bakery custom cookies
• Bakery for wedding cakes

As search engines like Google rely onmore than 200 factorsto determine the ranking or position of a website in search results, it requires a significant amount of expertise to succeed at SEO. That’s why many businesses partner with an SEO service provider.

SEO services that SEO agencies offer

In the years since search engines like Google and Ask Jeeves launched, search engine algorithms have undergone numerous updates and innovations. That’s why manySEO companiesofferspecialized SEO services, helping businesses in specific (and competitive) industries succeed.

A few examples of some of the most common SEO marketing services include:

• Local SEO
• Ecommerce SEO
• Voice SEO
• SEO audits

For many companies,traditional SEO servicesprovide everything you need to succeed. If you’re a local or ecommerce store, however, local and ecommerce SEO services offer a competitive advantage that can maximize the impact of your SEO strategy.

In some cases, SEO services will focus on specific areas of SEO, like:

• On-page SEO, which focuses on optimizations related to your website, like your title tags, content, and more
• Off-page SEO, which focuses on optimizations related to your online presence, like your website’s backlinks
• Technical SEO, which focuses on optimizations related to your website’s backend, like your page speed, site architecture, and more

Since SEO requires on-page, off-page, and technical SEO to succeed, it’s uncommon for companies to invest in these services. Most will opt for full-service SEO plans, which include on-page, off-page, and technical SEO because these plans provide you with an all-in-one solution so you can focus your time elsewhere.

How much do SEO services cost?

Prices for SEO services depend on several factors, including your goals, aggressiveness, and SEO agency. On average, monthly SEO servicescost $1500 to $5000 per month, while hourly SEO costs $100 to $300 per hour. Request a custom quote from an SEO service provider for the most accurate SEO rates.

7 things your SEO company’s services should include

Now that you know the definition of SEO services, it’s essential to review the services provided by SEO companies. While everydigital marketing company是不同的,你想与供应商合作吗that offers the complete package when it comes to SEO.

1. SEO audit

Every SEO company’s services should feature anSEO audit.

With an SEO audit, your SEO provider takes an in-depth look at your current strategy.

Even if you don’t have an SEO strategy in place, your agency will evaluate your website from an SEO perspective, looking at where it excels and where it could use improvements.

While you can take advantage offree SEO audit tools, they don’t provide your business with the same insight as a team ofSEO specialists.

That’s why SEO services should include an audit. If they don’t, it indicates a lack of preparation and investment by your SEO company. An absent SEO audit can also suggest that your agency doesn’t plan to create a custom strategy for your business. Instead, they use a template, which is why they don’t want to invest the time auditing your site.

The best strategies come tailored to your business, your brand, and your audiences.

2. Competitor analysis

No matter how niche your industry is, you want acompetitor analysiswith your SEO services. Withcompetitor analysis tools, yourSEO companycan discover online and offline competitors.

This discovery can inform your strategy, helping you take advantage of and benefit from competitor weaknesses. While many SEO agencies include an initial competitor analysis with their services, you want to partner with companies that make competitor analyses a regular part of your strategy.

They assess your competitors continually, always looking and spotting opportunities. WebFX, for example, analyses your competitors every quarter.

This proactive approach allows us to create competitive strategies for our clients, which has resulted in ouraward-winning teamgeneratingmore than $3 billion in revenuefor our clients in the past five years.

3. Custom strategy

A custom strategy is a core component of the definition of SEO services. When you have an approach personalized to your business, you can maximize yourreturn on investment (ROI) from SEO. That translates to more calls, orders, and visits to your company.

If you invest in an SEO service package, your team needs to ensure your agency provides a custom strategy. That’s because many SEO companies, especially those promoting“cheap” SEO services, deliver cookie-cutter or copy-and-paste strategies.

With a cookie-cutter approach to SEO, your business doesn’t get the maximum ROI. In most cases, companies fail to appear on the first page of search results with these kinds of strategies, which doesn’t help your business becauseonly 25% of usersgo beyond the first page of search results.

That’s why your team needs to invest in services from SEO companies that offer custom strategies.

4. Off-page optimization

When you invest in SEO services, your package should includeoff-page optimization. In SEO, off-page optimization refers to optimizing factors outside your website that influence your ranking in search results. For example, your backlink profile can shape your ranking in search results.

Your backlink profile, for reference, refers to the quantity and quality of websites linking to your site. A food blogger, for example, may link to your website when sharing the custom cookies that you made for their wedding.

As a part of an SEO company’s services, they often provide the following for off-page SEO:

• Promoting your website content to bloggers and webmasters
• Developing shareable content for your site’s blog
• Monitoring your company’s mentions across social media by users and influencers
• Optimizing yourGoogle My Businessprofile

If you don’t know if anSEO agencyoffers off-page optimization with their SEO services, just ask! They can provide your team with an overview of what their SEO services include, as well as the meaning of specific deliverables. That way, your staff can make an educated decision whenchoosing an agency.

5. On-page optimization

On-page optimizationis another critical component of the meaning of SEO services. With on-page optimization, your SEO agency focuses on optimizing the features of your website for search engines like Google.

A few examples of some on-page SEO service deliverables include:

• Updating title tags, meta descriptions, and header tags for search
• Auditing your website’s information architecture, redirects, and internal linking structure
• Creating a sitemap
• Optimizing your site images according to best practices
• Researching and optimizing your website with valuable and relevant keywords
• Analyzing the usability, speed, and design of your site

In most cases, on-page optimization makes up a significant portion of your SEO services. That’s why if an SEO company doesn’t offer on-page SEO, they aren’t providing SEO services, which means your team needs to find another agency.

6. Monthly reports

Transparency is essential when it comes to SEO services.

You want an agency that your team can trust and rely on, which is why partnering with an SEO company that includesregular monthly reportsis critical. With a performance report, your business can receive immediate insight into the results of your SEO strategy.

作为一个例子,你的报告可以包括你的网站的s organic traffic, conversion rate, and rankings in search results. In addition to receiving a monthly report, your SEO company’s services should also include time with your dedicated account manager.

When you have regular meetings with your account manager, your team can ask questions, review your report one-on-one, and more. In short, routine meetings help you and your team stay on the same page as yourSEO agency.

7. Progressive optimization

SEO is an ongoing strategy, which is why the definition of SEO services generally emphasizes the partnership that your business forms with your SEO agency.

You’re collaborating with your agency continuously, which is why SEO companies should work as an extension of your business. It’s also why their services should include progressive optimization. With continuous optimization, your SEO agency optimizes your site on an ongoing basis.

Even after your site meets SEO standards, they continue to find ways to improve and enhance your SEO strategy, which allows you to earn more from SEO.

Your dedicated account manager, for example, may find additional keywords for your business to target.

This discovery translates into new content, which leads to promoting that content to bloggers and webmasters in your industry. No matter how advanced or successful your SEO strategy becomes, your company and SEO agency can make it one percent better.

That’s why it’s critical for your business to partner with an agency that recognizes that and sees the potential in your site.

Why use SEO services?

Investing in SEO services offers several benefits. A few examples include:

• Get help in specialized areas of SEO, like off-page, local, and technical SEO
• Outsource ongoing SEO tasks, like keyword research, content creation, link building, and more
• Access software for monitoring rankings,tracking return on investment, and more

Overall, services from an SEO agency help you implement (and maintain) an SEO strategy, as well as track and monitor your organic search performance. The best part? You get more time in your day to focus on the projects that need your attention.

How do I choose SEO services?

If you’re looking to invest in SEO services, but wondering how to choose SEO services, follow these tips:

• Review the SEO agency’s reviews and case studies
• Read the SEO plan’s deliverables (at WebFX, wepublish our plans online!)
• Request custom pricing if needed, along with a list of deliverables
• Check for any fine print, like for additional charges or fees

For even more information on how to choose SEO services,check out our SEO agency hiring guide!

Learn more about the benefits and meaning of SEO services

Check out our website tobrowse our SEO servicesfor an in-depth look at what SEO services should include. If you have questions or would like a free, no-obligation quote for acustom SEO strategy,contact us onlineor call us at888-601-5359!