How to Choose a Reputable SEO Company that Drives Results

Common Reputable SEO Company Questions

• What does an SEO company do?
• What makes an SEO company reputable?
• How to spot a bad SEO company
• How to choose a reputable SEO company
• Things to consider when choosing a reputable SEO company
• WebFX is a reputable, full service Internet marketing company

What does an SEO company do?

Before we can talk about how to find the best, most reputable SEO company for you, it’s important to talk about the strategy itself and what an SEO company does.

SEO refers to numerous strategies designed to boost your site’s visibility in search results and drive more traffic to your website. By driving more traffic to your website, your business will also see increased conversions and revenue over time.

However, SEO results don’t happen overnight — in fact, an SEO campaign can actually take months to show results. But even though it takes a while, the results are well worth it

When it comes to an SEO company, they’re the ones working behind the scenes to ensure that you get the results you’re expecting. There is a lot that goes into an SEO campaign, so here are just a few of the things that a reputable SEO company does.

When it comes to an SEO company, they’re the ones working behind the scenes to ensure that you get the results you’re expecting. There is a lot that goes into an SEO campaign, so here are just a few of the things that a reputable SEO company does.

1. They get to know you and your company

When you select an SEO company to work with, one of the first things they’ll do is get to know your business, industry, and goals. In order for them to create a successful campaign, it’s crucial that they get to know everything about you as a business owner or marketing manager, and everything about your business.

They’ll ask you questions like:

1. What are your goals for an SEO campaign?
2. Do you have any other marketing strategies in place?
3. What is your revenue goal?
4. How long has your company been in business?
5. Where is your headquarters?
6. How many employees work at your business?

And many more.

These questions allow an SEO company to get to know you and your business so that they can craft a uniqueorganic SEO service campaignjust for you.

2. They’ll research your competitors

Researching your competitors allows you to identify what you’re doing well and pinpoint growth opportunities.

A reputable SEO company will help you research competitors to help you outrank them in search results.

Using marketing software, an SEO company can perform competitor research to uncover:

1. The keywords they’re targeting
2. The marketing strategies they’re using
3. The content they create
4. How they use social media marketing

And so much more.

With this information, you can position your business for success and rank at thetop of search resultsfor valuable keywords.

At WebFX, we have our own proprietary marketing software that includesCompetitorSpyFX. The tool can help compare keywords between you and your competitors, compare referring domains, content, and so much more.

3. They’ll study your niche

In order to create the perfect niche SEO campaign for your industry, a reputable SEO company will study your niche, familiarize themselves with the terminology, the style, and the content that industry leaders create.

This is important because others in your niche already know how to successfully market to your target audience. When an SEO company studies your niche, it allows them to gain insight into how others market similar products and services, so that they can create the perfect campaign for your business.

4. They’ll do the heavy lifting

Hiring a reputable SEO company allows you to keep up with your own business. Letting them take care of your SEO campaign will free you up to keep tending to business as usual at your company.

After they’ve let the campaign run for a few months, they’ll analyze things like where your content ranks in results pages, the bounce rate of your new pages, the backlinks you receive from other sources, and more.

All this information will provide them with the info they need to make suggestions about next steps moving forward with your SEO campaign to ensure that it continues to drive results.

5. They’ll provide suggestions and next steps

After they analyze the results of your SEO campaign, they’ll follow through by suggesting other marketing strategies you should implement for maximum results.

例如,如果他们认为你可以增加sales of one of your products by implementing aPPC campaignin addition to your existingSEO campaign, they’ll provide you with all the necessary information about a campaign, what it could do for you, how they would execute it, and how much it would cost.

他们也会对你的SEO活动提出建议n in terms of helping it to perform better, and ongoing action items to keep your campaign healthy.

What makes an SEO company reputable?

When you’relooking for a reputable SEO companyto work with, how do you know if they’re reliable? There are a few things you can check to ensure that they’ll be a great marketing partner long-term.

1. They rank at the top of search results

If you Google “SEO company” or “SEO agency,” the most reputable companies will appear at the top of the search results.

In other words, the best, most reputable agencies practice what they preach. If they claim to be able to get you to the first page of search results, they should rank there themselves. This shows that they’re truly masters of their trade, and they’ll drive results for your business.

When an agency ranks at the top of search results, it means they target the right keywords with their content, have a great website, and users (and search engines) have deemed their content informative and beneficial.

2. They have an engaging website

一个网站本质上作为一个虚拟业务card. It tells visitors everything they need to know about your business from your location to the products and services that you provide.

If you want to work with a reputable SEO company, it’s important that their website is well-designed. A great, easy-to-use website shows you (and other visitors) that the agency cares about putting their best foot forward and knows how to engage and convert customers.

Here are some website elements that a reputable SEO agency will have:

1. Calls-to-action prompting site visitors to “get a free quote,” or “call now”
2. Streamlined navigation that allows visitors to find exactly what they need, quickly
3. An informative “about us” page that provides information like how long they’ve been around, where they’re located, and who they serve
4. A list of their services with pages dedicated to each
5. Pricing pages
6. A testimonial page
7. Beneficial, informative content that targets important industry keywords
8. Prominent phone number
9. Links to their social media profiles
10. Multimedia like videos, images, and infographics throughout the website
11. A page that outlines theawards they’ve won

These elements, along with others, make up a reputable SEO company’s website.

3. They have hundreds of testimonials

The most reputable SEO companies have proof that they are trustworthy and reliable.

Testimonials are first-hand accounts of great services that clients have received from an SEO agency. They often talk about the services they received, campaign results, and how the agency helped them achieve their goals.

Businesses in the market for a reliable SEO company love to read testimonials because they act as a recommendation of sorts. As a matter of fact,72 percent of people saythat testimonials make them trust a business more. That’s because testimonials come from people who were previously in their shoes.

The truth about testimonials is this – a customer won’t agree to give one if the agency didn’t do a fantastic job with their campaign. That being said, the more testimonials an agency has, the better. It means they’ve worked with their fair share of clients and been able to satisfy a large percent of them. So much so, that the clients agreed to talk about it on the agency’s website.

4. They have great reviews on platforms like Google My Business

Reviewsdiffer from testimonials because they are posted whether they’re positive or negative. Though one or two bad testimonials can slip through, an agency will likely filter them out so that their testimonial page is shiny and positive.

On the other hand, reviews are posted whether they are positive or negative, and when an agency works with a third party likeGoogle My Business, they don’t have a choice to filter out bad reviews.

That’s why looking at an agencies reviews is something that carries a lot of weight — they can’t filter them, so what you see is truly what people thing of the agency.

The most reputable SEO agencies will have far more positive reviews than negative ones, and therefore, have a high star review on platforms like Google My Business. These are the agencies that are the most reputable.

要记住一件事,只是因为一个机构has a few bad reviews doesn’t mean that it’s not reputable. Everyone has their own experiences and when there’s very few bad reviews, it’s important to remember that there are always two sides of the story.

5. They post their pricing on their website

Reputable SEO agencies are known for being up front and honest about their products and services. One of the best ways for them to do so is by posting theirpricing on their websites.

Agencies that don’t post their pricing means that somewhere down the line, you may see hidden costs or fees. When an agency does post their pricing online, it means they have nothing to hide. It also means that they want to provide information up front that lets you know whether or not they’re a good fit for your budget.

6. They have a full trophy cabinet

Most agencies will outline the awards they’ve won as a company on their website.

Reputable SEO agencies will have won awards for their work and will showcase them on their websites. Not only do awards show that they’ve done great work in the past, but it also means that they’ve been around long enough to become part of the public eye.

How to spot a bad SEO company

As important as it is to know how to spot a reliable, reputable SEO company, it’s also important to know how to spot a bad one.

Here are some red flags when it comes to SEO agencies:

1. They guarantee you a top spot in Google – quickly

Any agency that guarantees that you’ll have a top spot in Google in a short amount of time is likely not reputable.

SEO不仅需要时间,但它是非常irresponsible to guarantee results for a strategy like SEO. Google’s algorithm (what decides rankings) is always changing, so it’s unrealistic for an agency to guarantee your company any sort of results – especially quickly.

Another thing to watch out for is when an SEO agency guarantees you results in a short period of time.

SEO is far from a set-it-and-forget-it strategy. The campaign requires nurturing, tweaking, and tons of ongoing research to ensure that it gets to number one in search results and stays there. That being said, it’s also a process, and not one that yields results over night. SEO can take months to show results since there are so may behind-the-scenes procedures that are a part of a campaign.

For that reason, an agency that guarantees you a top spot, or guarantees results in a short amount of time are likely not reputable.

At WebFX, we offer guaranteedSEO services, but we’ll never guarantee that you’ll have a top spot, or that you’ll have top rankings quickly! Check out our package to seeexactly what we guarantee!

2. Their packages are dirt cheap

You might be looking to go with an SEO company that doesn’t break the bank, and that’s okay! However, you should avoid SEO agencies that charge next to nothing for their services. As the saying goes, you get what you pay for, and SEO is no exception.

That doesn’t mean that you should go with the most expensive SEO agency you can find, but it does mean that you should weed out the cheapest since they likely don’t offer quality services.

3. They don’t provide you with analytics

Like we mentioned before, analytics are extremely important to the health of your campaign. Not only does analytics tell you how your campaign is performing, but it provides information that shapes the future of your strategy.

If you find an SEO agency that doesn’t provide analytics, it’s a safe bet that they’re not very reputable. Every reputable SEO agency knows that analytics is one of the most important elements of a campaign, and without one, it’s unlikely that it will be successful.

4. They sell a one-size-fits-all SEO package

就像每个企业都是不同的,每一个搜索引擎优化campaign is different, too. That being said, its important that the agency you choose provides customizable campaign options that allow you to pick and choose what’s best for your company.

If an agency offers one or two packages with non-customizable options, they’re likely not very reputable. The only way to have a successful marketing campaign is if it’s fine-tuned to your unique company needs and goals, and this simply can’t be done with a cookie-cutter SEO package.

5. They focus on quantity vs. quality of backlinks

One of the strategies behind your SEO campaign is building backlinks. Backlinks refer to links created when other reputable sources link to your site’s content. These are important, because they act as a vote of confidence to Google when they’re ranking you in results pages.

For example, if you own a gardening store, and Home and Garden magazine — a high-authority site — links to a page on your website, Google sees that as a huge vote of confidence that you’re a reputable source.

That being said, Google looks at the quality of backlinks over the quantity.

If you’re interested in an agency that promotes quantity of backlinks instead of quality, they probably won’t drive the results that you’re looking for.

Quantity always trumps quantity when it comes to backlinks, and the SEO agency you choose should know that.