4 2021年营销预算趋势:设置你的市场ing Spend

The best way to put your business on the right path with your marketing budget is to make your decision with data in mind.

Look at different trends in your data from the past year and use that information to determine what’s coming up for the next year. These trends are critical to marketing success because they can help keep your business ahead of the competition.

Also, consider research about the latest in marketing (which we have for you on this page) to determine where you should allocate marketing spend in the future.

在阅读这个页面,你会知道:

• The average marketing budget for businesses
• Which marketing trends will shape your strategy
• Who you can contact to handle your digital marketing (hint:it’s WebFX)

Typical marketing budgets for businesses

What a business spends on marketing depends completely on which strategies they use.

Focusing on traditional marketing methods—like radio, television, and billboard advertising—can lead to a less flexible budget than one focused on digital marketing.

While it’s difficult to produce a dollar amount for what your business should spend without having access to your past data, we have some general information about what percentage of your budget should be focused on marketing spend.

Here is a potential marketing budget based on percentage of revenue:

• Small business:7-8%
• Mid-sized business:10%
• Enterprise business:15%

The above numbers from a typical marketing budget are not set in stone. You may need to make marketing spend adjustments to help meet your goals.

You may also need to spend more depending on your industry, which you canread more about on our website.

The most important thing to remember is that you want to see a positive ROI from your investment.

You can also take advantage of ourfree marketing budget calculatorto get an estimate of how much you may spend on your campaigns.

4 digital marketing budget trends for 2021 success

1. Reliance on digital marketing for consistent growth

According to an August 2020survey from Gartner, an average of 74% of people predict their digital advertising spend will increase in 2021.

On the other side of the spectrum, the Interactive Advertising Bureau (IAB) reports that digital out-of-home (DOOH) advertisingspend decreased by over 40%year over year for the 2020 fiscal year.

Think of DOOH advertising as those giant electronic billboards you see in public.

Nevertheless, the data shows that more businesses are seeing the value in digital marketing.

数字战略,企业有更多的控制rol over their budget, who they target, and when they run their ads, so it’s a solid investment sure to drive growth if used properly.

Plus,digital strategiessuch as SEO and content marketing can be done without additional ad spend (with an exception for the cost of your time orhiring an agency), giving you the opportunity to shift more marketing spend to a different area.

2. Focus on paid social channels to make up for a decline in organic reach

Fromthat same Gartner studymentioned earlier, 78% of business-to-consumer (B2C) marketers and 69% of business-to-business (B2B) marketers expect their digital advertising spend to rise.

It’s safe to say that part of that marketing spend should go towardssocial media advertising.

It’s no secret that having a successful (non-paid) social media presence is becoming increasingly difficult.

Specifically on Facebook, as more and more businesses join the platform and thealgorithm prioritizes interactionswith friends and family over brands, advertising has become more of a staple than ever before.

Back in 2019, in fact, Hootsuitereleased datashowing that the organic reach for Facebook posts decreased about 2% while ad impressionsincreased by over 30%.

A good way to get ahead on social media is to set aside some budget for advertising.

3. Shiftto investing in original web content

Content marketing can help your business form valuable, trusted relationships with consumers.

SEMrush reportedat the beginning of 2020 that over 62% of those surveyed planned to spend more to get theircontent marketing strategyup to par.

This strategy isn’t going away, either.

In 2019, part ofSEMrush’s researchincluded analyzing over 17,000 content marketing job descriptions.

The fact that they had 17,000+ job descriptions to analyze points to the continued content marketing investment from businesses.

More content marketers means more white papers, videos, infographics, and other premium content will be made, all of which will garner more attention for the businesses creating it.

If you plan to get some of this attention, you’ll need to invest some marketing spend in a content strategy.

4. Invest in creating a good user experience on your website

According toInternet Live Stats, there are over 1.8 billion websites on the Internet.

This means that consumers have a lot of choices when it comes to deciding which websites they’ll visit.

If they choose your website as one of their destinations, you have to give them a good user experience (UX) so they’ll stick around for a while. As a matter of fact, if you give your site visitors a bad experience, there’sabout an 88% chancethey may not return.

Over the past several years, many marketing strategies have fallen under the UX umbrella. Every tiny detail about your website, your business, and what you do somehow impacts a visitor’s experience and whether they’ll become a customer.

Conversion optimization, copywriting, and content marketing are all part of UX since they all directly impact a person’s experience with your brand.

The idea behind UX is that the more engaging, interesting, and helpful you make your site, the more customers you’ll get online.

So how do you provide a good customer experience? There are a few basic ideas you can use to help:

• Make your site mobile-responsive
• Use a consistent color scheme
• Include modern web design trends
• Make it easy to find information on your site
• Use calls to action on each page
• List your contact information on each page

While you certainly can improve your website’s UX on your own,hiring an expert (or a team of experts)to do it for you can help ensure you’re not alienating any site visitors.

Just remember that your competition is working on UX, too.

WebFX specializes in marketing budgets and innovation

At WebFX, ourteam of experienced Internet marketersunderstand what goes into the average marketing budget and constantly keep an eye on marketing trends from year to year.

We regularly learn about the industry and pass that expertise on to you so you can grow your business. With our talented team of experts, we’ll do everything we can to get you the results you want to see from your marketing investment.

Contact us onlinetoday to learn how we cancraft a custom digital marketing strategyfor your business!