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What Is Online Advertising? Your Introduction to Online Ads
On this page, we’ll dive into the ins and outs of online advertising and how it can help your business drive more sales and revenue.
Here’s a quick overview of some of the topics we’ll be covering in this guide:
- What is online advertising?
- What are the advantages of online advertising?
- What are the different types of online advertising?
- What are the best online advertising platforms?
So, keep reading to learn more!
Bonus:If you’re looking for more digital marketing and advertising advice, ouraward-winning expertscan help!Sign up for our newsletter, Revenue Weekly, to get the latest online advertising tips and tricks sent straight to your inbox for free!
What is online advertising?
Online advertising is a targeted,data-driven marketingstrategy that enables you to promote your brand to consumers throughonline channelsand platforms, like:
- 社会media
- Search engines
- Websites
- And more
With billions of consumers using the Internet each day to research companies and purchase products and services, online advertising is an effectivemarketing strategythat helps boost yourbrand awarenessand reach more members of your target audience.
Advantages of online advertising
Online advertising offers many benefits for your business over traditional advertising methods. Check out some key advantages of online advertising below:
- You reach your ideal customers:Online advertising enables you to useaudience targetingfeatures to ensure your ads reach your ideal customers. You can create ads that target users based on theirdemographics, interests, purchase history, and more.
- 你创建个性化的营销信息:With online advertising, you can createpersonalized adsthat resonate with your audience, encouraging them to click on your ads and make purchases.
- You track and measure your success:Unlike traditional advertising, online advertising enables you tomeasure the successof your campaigns with ease. You can view essential data about your audience and results, so you can make improvements to your strategies to earn the highest possiblereturn on investment (ROI)for your efforts.
If you want to boost youronline visibilityand drive more sales for your business, investing in online advertising is a must.
Types of online advertising
Here are four different types of online advertising that your company can take advantage of:
1. Pay-per-click (PPC) advertising
PPC adsappear at the top ofsearch engine results pages (SERPs), above theorganic results. As the name suggests, with PPC ads, you’ll only pay for your ad each time a user clicks on it.
PPC ads are an excellent cost-effective option to boost your visibility on search engines and earn more sales for your business.
Need more convincing why PPC ads are an effective advertising option for your company? Then check out these statistics:
- Users who click on PPC ads are50% more likelyto make a purchase than users who click on organic results
- PPC ads can increase brand awareness bymore than 80%
- You canearn $2 for every $1spent on a PPC campaign
If you’re looking for an online advertising strategy that can fit perfectly into anymarketing budget, then a PPC ad campaign is the perfect option for your company.
2. Social media advertising
With more thanfive billion active usersonsocial media platforms, social media ads are an excellent way to expand your reach and improve your sales.
Withsocial media ads, you can advertise your products and services on popular platforms, like:
社会media ads appear in users’ newsfeeds as they scroll through their updates. Your ad can also use images andvideosto grab users’ attention and keep them engaged.
另外,社会广告有足够的观众定位features so you can ensure that your ads are seen by the users who are most likely to purchase your products and services.
3. Display advertising
Did you know that visual content gets94% more viewsthan text-only content? That’s whydisplay adsare a popular online advertising option for many businesses.
Display ads are visual advertisements that enable you to promote your brand on websites, apps, and social media.
Display ads come in many different forms, such as:
If you want to grab your audience’s attention with eye-catching visual elements todrive more trafficto your website and earn more conversions, then display ads are a must.
4. Influencer advertising
Withinfluencer ads, you can promote your products and services through a social media influencer.社会media influencersare popular personalities on social media platforms, and they usually have a larger following.
When you promote your products and services with a social media influencer, you can expand your reach by promoting your brand to their followers.
Plus,94% of userstrust the opinions of influencers over brands, so investing in influencer advertisements can effectively help you boost your sales and revenue.
Online advertising platforms: 4 types of online advertising platforms
Are you ready to get started with online advertising? We’ve got you covered.
Check out our favorite online advertising platforms below to get started with your campaign:
1. Google Ads
Google Adsis one of the most popular online advertising platforms. With Google Ads, you can invest inPPC campaignsto create advertisements that display at thetop of the search resultseach time a user searches forkeywords and phrasesrelated to your business.
Google Ads enables you tomanage your bid strategyand easily track your campaign results. You can view essential data to see how your bids and advertisements are performing so you can make improvements to drive better results along the way.
With Google being the most popular search engine, usingGoogle Adsto launch your advertising campaign is an excellent way to drive more traffic to your website and boost sales for your business.
2. Facebook
Facebookis one of the most popular social media platforms. Facebook enables you to create sponsored ads that contain text, images, videos, and more so you can createpersonalized messagesthat appeal to your ideal customers.
另外,Facebook拥有大量观众targeting features to ensure that ads display to the users who can provide the most value to your business. For example, you can target users based on their:
If you want to reach your target audience using social media,advertising on Facebookis essential.
3. Amazon
Advertising your products on Amazon is an excellent way to boost your sales and conversions. If you already have anAmazon store, consider investing inAmazon adsto boost your success.
There are various types of Amazon ads, including:
- Sponsored product ads:Sponsored product adsenable you to promote a product inAmazon’s search results. You can target these ads by keyword or product category.
- Sponsored brands:Sponsored brand ads appear above the regular search results. They can include your brand’slogoand up to three different products.
- Product display ads:Product display ads can appear in multiple spots throughout search results or product pages.
If you’re ready to sell more products on Amazon, then investing in Amazon advertisements could be the perfectadvertising platformfor your company.
4. YouTube
YouTubeis another popular online advertising platform for businesses.
WithYouTube ads, you can create a variety of advertisements, including:
- Display ads:Display ads appear next to a video, above the video suggestion list. Users can view these ads without disrupting their videos.
- Overlay ads:Overlay ads arepop-up advertisementsthat appear at the bottom of a video and usually contain links to your website. Users can also view these text ads without disrupting their video.
- Skippable video ads:Skippable video ads play before, during, or after a video, and users can choose to skip them after a few seconds.
- Non-skippable video ads:Non-skippable video ads can also play before, during, or after a video but cannot be skipped by users. They usually play for about 15-20 seconds.
- Bumper ads:Bumper ads are short video ads that cannot be skipped. They usually play for about six seconds.
With YouTube ads, you can reach more members of your target audience with personalized ads while they watch their favorite videos online,boosting your leadsand conversions as a result.
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