SEO Guide: Your Marketing Manager’s Guide to Search
- Introduction
- SEO Basics for Marketing Managers
- How Search Engines Work
- How to Get Started With SEO
- How to Evaluate SEO
- How SEO Drives Long-Term Results
Need help with your SEO, marketing manager?
Emily CarterEverything you need to know about SEO to drive traffic, leads, and revenue for your business!
For marketing managers like you, revenue goals hinge on the ability to reach and convert the right leads.
Withsearch engine optimization (SEO), you can reach qualified leads who are searching online for your products and services.
Today, more than93% of online experiencesstart with a search engine like Google. So, if your website isn’t optimized for search engines and users, you’re missing out on site visitors, leads, and revenue.
Our SEO Guide for Marketing Managers covers everything you need to know to get started with SEO and drive bottom-line results.
Explore each chapter below, anddon’t hesitate to reach outfor help creating a custom SEO plan with ouraward-winning SEO services!
SEO for marketing managers: What is it, and why does it matter?
As a marketing manager, your number one goal is driving revenue for your business.
With SEO or search engine optimization, your site can show up at the top of results when people search online for your business, products, and services.
In today’s digital landscape, it’s more important than ever for marketing managers to meet qualified customers where they’re searching online with targeted SEO campaigns — especially since95%的海洋rch trafficgoes to the first page of results.
Without SEO, you’re leaving leads and revenue on the table, and your competitors will waste no time gobbling them up.
Fortunately, our SEO Guide for Marketing Managers covers everything you need to start earning more leads and revenue online.
What is SEO for marketing managers?
SEO for marketing managers includes numerouson-pageandoff-page SEO strategiesdesigned to improve your website and search rankings. Things like:
- Optimizing your website’stitle tags and meta descriptions
- CreatingSEO-optimized content
- Earning backlinksfrom high-authority sites
- And much more!
With SEO for marketing managers, you can reach your revenue goals by:
- Ranking at the top of search results for valuable keywords related to your business, products, and services
- Helping more people find you online
- Boosting conversions with custom SEO content and targeted calls to action (CTAs)
Sounds great, right? But how can you get started with SEO for your business? Our SEO Guide for Marketing Managers covers everything you need to know about how SEO works and how you can start using SEO to drive real results!
What’s in the Marketing Manager’s SEO Guide?
Below, you’ll find a quick overview of what you can expect to find in each chapter of our Marketing Manager’s SEO Guide.
For a complete SEO overview, we suggest reading the guide in its entirety. But you can also use the quick links below to navigate to chapters that interest you most!
Chapter 01
SEO 101: SEO Basics for Marketing Managers
Chapter 1covers the basics of search for marketing managers, including:
- What is SEO?
- How SEO helps marketing managers drive traffic, leads, and revenue
- Best types of SEO for small and mid-sized businesses (SMBs)
Chapter 02
How Search Engines Work
InChapter 2, you’ll learn all about:
- How search engines work
- How SEO drives qualified leads to your website
- Common reasons your website doesn’t show up in search results
Chapter 03
How to Get Started With SEO
Chapter 3of our Marketing Manager’s SEO Guide outlines how you can get started with SEO, covering information like:
- Should you work with an agency or do SEO in-house?
- How much does SEO cost?
- What do SEO plans include?
Chapter 04
How to Evaluate and Improve SEO Results
InChapter 4, you’ll learn how to demonstrate and improve the value of your SEO with information like:
- Why you should monitor your SEO
- How to measure the ROI of your SEO campaigns
- Tools for evaluating and optimizing your SEO
Chapter 05
How SEO Drives Long-Term Business Impact
And finally,Chapter 5covers the long-term benefit of SEO for marketing managers, and you’ll find out:
- Why SEO is a long-term strategy
- How SEO compares to other marketing strategies
- Why SEO is a great long-term solution for driving ROI
Get started with SEO for marketing managers!
We’re so glad you decided to start your SEO journey with us!
Just select a chapter to get started, and don’t hesitate toreach out onlineor give us a call at888-601-5359to learn more about SEO for your business.
Now, sit back and enjoy your Marketing Manager’s SEO Guide!
