11 Best Data Enrichment Tools On the Market

Data enrichmentis one of the best ways to improve the quality of your data and, therefore, your marketing.

If you’re not familiar with data enrichment, it’s where you enhance your first-party customer data with additional first-party and third-party data. Having that extra data helps you know your audience better and allows you to market to them more effectively.

The question is, how can you performdata enrichment? The answer is, you can check out some data enrichment tools. There are plenty of data enrichment software options out there, and we’ll look at some of those options in this blog post.

Keep reading to learn more, and then check out this video on data-driven marketing:

You can alsosubscribe to Revenue Weekly— our email newsletter — to get more helpful marketing content delivered right to your inbox.

Don’t miss our Marketing Manager Insider emails!

Join200,000smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox!

Enter your email below:

Inline Subscription Form – CTA 72

*” indicates required fields

Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden

(Don’t worry, we’ll never share your information!)

11 data enrichment software options for your business

You might already have done some research on the best tools for data enrichment. If so, you probably know there are a ton of data enrichment platforms out there. Thankfully, we’re here to narrow down the list for you.

Below, we’ll cover 11 of the best data enrichment tools available, including:

  1. MarketingCloudFX
  2. Nutshell
  3. Clearbit
  4. BeenVerified
  5. Datanyze
  6. Zoominfo
  7. RingLead
  8. Snov.io
  9. 数据轴精灵
  10. Pipl
  11. InsideView

Read on to find out more about each tool.

1. MarketingCloudFX

Price:Pricingavailable online

MarketingCloudFX, or MCFX, is WebFX’s proprietary marketing software. With MCFX, you can more effectively run every aspect of your marketing campaigns, from lead generation to marketing analytics.

Among other things, MCFX allows you to enrich your marketing data. You can use MCFX insights to flesh out the first-party data you get from other source. Since MCFX is already a tool you can use to track your marketing, it can provide killer info.

2. Nutshell

Price:Pricingavailable online

Nutshellis acustomer relationship management (CRM) platform. That means it’s designed to help you gather, organize, and analyze customer data. It can pull that data from a variety of first-party sources and organize it in a way that lets you see new connections between the different data points.

Nutshell’s ability to merge data in this way makes it the perfect data enrichment tool for your business. After all, data enrichment is useless if you can’t actually figure out how to make meaningful connections between the new data and the old.

3. Clearbit

Price:Pricing available on request

Clearbitis a marketing data engine. That means it does more than just data enrichment, including marketing and sales personalization. However, data enrichment is one of its strongest features.

Using Clearbit, you can simply input a piece of lead information — an email address, for example — and get back third-party data results about that lead. This works for both individual consumers and businesses.

Clearbit also conveniently integrates with a variety ofcustomer relationship management (CRM) platforms, allowing you to quickly transfer that third-party data into your database.

4. BeenVerified

Price:Pricing available on request

To find third-party data about a lead onBeenVerified, you only need two pieces of information:

  • The lead’s name
  • The lead’s location

By plugging in those two data points, you can quickly access tons of additional data about the lead in question. That data includes contact info like email address and phone number. Sometimes it also goes even deeper, letting you access property records and more.

That makes BeenVerified a great piece of data enrichment software for your business.

5. Datanyze

Price:$55+ per month

Datanyzespecializes in collecting third-party data about business-to-business (B2B) contacts. It offers a Chrome extension that lets you do this right in your browser, pulling data off social media and business sites.

On top of helping you gather data on your leads, Datanyze helps you set up phone calls and emails with them. Best of all, Datanyze offers a 90-day free trial, meaning you can see for yourself how it works before you commit to the $55 per month subscription fee.

6. Zoominfo

Price:Pricing available on request

Zoominfois another great data enrichment platform, but it’s also much more than that. In addition to data enrichment, Zoominfo offers features related to sales engagement and prospecting. That makes it a great choice if you’re looking for an all-in-one type of tool.

As for the data enrichment part of the platform, it’s similar to Datanyze in that it focuses on B2B leads. It offers the standard types of third-party data — phone numbers, location, search intent, and so on.

Zoominfo also offers a free trial if you’re interested in seeing what it’s all about.

7.RingLead

Price:Free, or $12,000 per user per year for a premium version

RingLead— which was recently bought by Zoominfo — is an especially good data enrichment platform due to how fast it is. Within mere minutes of a lead submitting a form, RingLead can give you additional third-party data about them. In fact, it uses smart forms, meaning it can automatically score your leads while they’re filling out your forms.

If you opt for the paid subscription, RingLead is one of the priciest options out there, costing around $1000 per user per month. Thankfully, it also offers a free plan, which contains all the essential data enrichment features.

8. Snov.io

Price:$33+ per month

Snov.iois primarily a CRM. However, Snov also offers an API that can handle basic data enrichment features, and it’s relatively inexpensive — at least if you opt for the cheapest plan. The most expensive is $482 per month if you really want to upgrade your plan.

Snov focuses primarily on email data. That means if you’re looking for a broad range of info about your leads, you may be better off with a different tool. But if your priority is finding out email addresses — and then contacting those addresses — Snov is a great resource.

9.数据轴精灵

Price:$149 per month

数据轴精灵— originally called Salesgenie — is a data platform that offers a few different features. While its cheapest plan is pretty affordable, it doesn’t include data enrichment features. So, to get those features, you’ll need the $149 plan.

Data Axle offers all the standard third-party data, from contact info to industry and career data. It works equally well for B2B and business-to-consumer (B2C) businesses, giving it a lot of flexibility as a tool.

10. Pipl

Price:$148 per month

Piplis yet another excellent data enrichment software option. It pulls an extensive amount of customer data that it compiles into lead identity profiles for your business. That data includes:

  • Contact info
  • Demographics
  • Photos
  • And more!

Furthermore, Pipl offers an API that lets it integrate smoothly with other tools like your CRM, making it very easy to transfer all the data it gathers into your central database.

11. InsideView

Price:Pricing available on request

InsideView, the last option on our list of tools for data enrichment, is also one of the best out there. Owned byDemandbase, it offers features beyond just data enrichment, but its enrichment services are some of the main ones it provides.

InsideView can integrate with your CRM to pull third-party data on all the leads you have listed there. It can provide all the usual types of data, which it can then add right back into your CRM alongside the existing first-party data you’ve collected.

Measuring the metrics that affect yourbottom line.

Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.

  • Leads
  • Transactions
  • Calls
  • Revenue
Learn More

WebFX可以帮助你优化你的数据分析

If you want help gathering and optimizing data about your customers, you may want to considerMarketingCloudFX, our marketing software. You can use MarketingCloudFX to generate custom reports on a variety of metrics.

And if you want a CRM to integrate with your choice of data enrichment software, be sure to check outNutshell. Nutshell is a top-tier tool for generating reports and categorizing lead data, making it the perfect option for you.

You can also get direct help from the WebFX team with upgrading your marketing campaigns based on the insights you get from your data. To get started with ourdigital marketing services, just call888-601-5359orcontact us onlinetoday!

WebFX Careers

Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual.

We're Hiring!
View 30+ job openings!