学习技术SEO的重要性

A lot of people view SEO as a process that doesn’t have much room for deviation. Write great content, get your on-page SEO in order, send outreach emails, build backlinks, hit the front page, rinse and repeat. However, that’s only half of the SEO battle.

It doesn’t matter how great your on-page SEO is if you accidentally set your robots.txt to block site-wide crawler access. Don’t know what a robots.txt is? This post is for you!

让我们看看什么技术SEOis and why you need to学习SEOit if you want to effectively optimize your site. This post is meant to highlight situations that require a background in technical SEO, but not to serve as an instructive solution or技术SEOchecklistfor those situations.

什么是技术SEO？

分类“技术SEO”经常会感到困惑，因为不同的人对它的本质有不同的定义，它的重要性等等。只是为了澄清，当我在此博客文章中说“技术SEO”时，我指的是一个一般定义：技术SEO是使您可以说Google网络爬网语的语言的技能。

It’s a third category of SEO, different from both on-page and off-page SEO. Simply put, technical SEO is the practice of optimizing your website from a backend perspective. Instead of H1s, outreach, and link building, technical SEO deals with things like URL structuring, redirect codes, your robots.txt and .htaccess files, and much more.

You don’t have to be a computer science major to get technical with SEO, but you do need to be comfortable learning and experimenting with websites at the server level.

Why is technical SEO important?

To be blunt, you’re not being the best SEO you can be if you’re lacking technical SEO know-how. It’s more than just that, though.

互联网营销很古怪，每天我们都会遇到需要解决的新问题。这些问题通常是晦涩难懂的一次性情况，您的网站及其配置独有。如果您不知道如何以批判性思维方式戳戳并缩小狭窄的范围，那就是造成问题的原因，您会发现自己处于静止状态，直到有人为您修复。

为了真正说明技术SEO知识的重要性，以下是一些常见的事件，如果不了解技术SEO：

网站速度优化

用户需要快速，快速加载的网站。研究表明，有47％的用户期望网页在2秒钟或更短的时间内加载，如果网站需要超过3秒的加载，则40％的用户将点击“后退”按钮。如果这还不足以说服您，那么Google本身已经确认页面速度是其算法中的排名信号（尽管SEO社区中的辩论是有必要的）。

So, where does technical know-how come in? Head over toGoogle’s new site testing tool，并插入您的网站：测试完成后，您将获得三个分数：移动友好，移动速度和桌面速度：Scroll to the mobile speed results, and take a look at the report:Do you know what render-blocking Javascript is? What about browser caching, minifying HTML and CSS, or anything else on that list?

If not, you wouldn’t be able to improve your site’s load speed without help. Google is handing you an actionable list of immediate fixes that will improve your website’s load time, user experience, and rankings. All you need to implement these extremely useful suggestions is a cursory knowledge of your website’s backend.

Duplicate content

At best, duplicate content results in Google simply indexing multiple variations of the same page. At worst, it can result in a penalty or even temporary de-indexing for parts of your website. Either way, you need to know how to deal with the issue of duplicate content, and all potential solutions fall within the realm of technical SEO.

You can approach duplicate content by:在适当页面上使用rel =“ canonical”标签 使用301个重定向，以便通过编辑您的.htaccess文件，以使同一内容的所有版本都指向一个位置 Setting a preferred domain in Google’s Search Console so that only one version of your website is indexed经过一些练习后，这三个选择都不是特别难以实施的，但是对您的网站排名良好的能力会产生巨大影响。掌握您的技术知识，您可以轻松处理重复的内容，但不这样做，您will在您的网站上遇到更多问题。

Robots.txt

The robots.txt text file is used to instruct search engine crawlers. For example, if there are areas of your website that you don’t want crawled and index, you can specify that in your robots.txt. You can disallow single pages, entire directories, or even your whole site.

understa是非常重要的nd how your robots.txt works and the syntax behind it, because the worst case scenario is a site-wide block on search engine crawlers. SEO is pointless if Google doesn’t even crawl your website in the first place! Robots.txt is also used to specify the location of your sitemap to search engine crawlers.

XML sitemaps

AnXML sitemapis a very important tool in your SEO arsenal. Sitemaps serve as blueprints for your website, and ensure that search engine crawlers don’t miss anything when crawling it. While Google will usually find content without a sitemap, having one speeds up the process and ensures that Google’s index reflects your live site as closely as possible.

You can generate a sitemap through a number of free tools and plugins, but you also need to manually submit the sitemap’s URL to Google through your Search Console account.

Improve your technical SEO skills

Now that you know how important the more technical SEO skillset is, it’s time to start building one for yourself! In my experience, the best teacher of technical SEO is experimentation. Make a fresh website and just play around with it.

Change your robots.txt, try to crawl the site, and see what happens. Practice proper 301 redirect syntax in your .htaccess file. Read up on how to minimize JS, HTML, and CSS, and keep调整和测试until Google’s tool gives you a great speed score.

技术SEO可能会有些压倒性，仅仅是因为它不在任何一个领域。为了独立诊断和修复技术SEO问题，您必须学习一些内容和一点。另一个选择是返回基础知识。

Anyworthwhile SEO guidewill teach you some of the more technical aspects in passing, even though there may not be a section explicitly titled “technical SEO.”

How does your company approach technical SEO?

Does your marketing team handle these technical details? Do you have a separate team to deal with technical SEO?

Let me know in the comments!